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Violet bleach powder is used to avoid unwanted yellowness or brassiness when lightening darker hair colours. Because violet is the opposite of yellow on the colour wheel, the purple pigments help neutralise unwanted yellow tones and creating a cooler blonde result.
While both are used in hair lightening, bleach with violet tones neutralise yellow or brassy hues, while blue tones are effective against orange tones. As such, violet bleach is typically used to achieve cooler blonde shades whereas blue bleach is used for darker or ashier shades.