Pulp Riot

Parented by Loreal, the eco-conscious Italian brand Pulp Riot makes permanent colours in 80 modern shades and 10 colour families. As well as semi-permanent, and demi-permanent hair colours too. 

The vegan, cruelty-free brand provides inspiration with its Faction8 education. It helps hairdressers who want to become Pulp Riot pros and innovate their business with this sleek, urban vibe. 

Looking at the monochrome colour packaging, you get instant motivation. Gain passion to revamp and refresh a stale look with something totally unique. The ideal way to care for your hair is to use their complete colouring kits. Additionally,  treat it with moisturising shampoo and conditioner after every colouring session.  

Pulp Riot Full Range Permanent Colorline 

Permanent colours by Pulp Riot will satisfy even the pickiest fans of bold bright colours. Choose your ideal shade from ten colour families, including natural, ash, violet, gold, copper, red, brown, high-lift and booster. 

The brand takes special pride in its red and copper range. If you are a devoted redhead, this brand is a refreshing choice to maintain your colour vivid and long-lasting. 

Pulp Riot Liquid Demis

You’ll be able to colour with permanent shades or go for demi-permanent colouring to rejuvenate your fading permanent colour. Add a warm, cool, darker or lighter shade to your highlights and retain the satisfaction of beautiful fading that looks natural and leaves your hair moisturised and shiny all the way. 

Have a preference for wild, courageous colours? Pulp Riot has you covered with the 16 OG, NeonElectric, Raven Collection, and NeoPop Collection. Playing with new short-lived colour every few weeks is made easy with these jazzy shades that can brighten anyone’s day.

Pulp Riot Hair Care & Styling Products

Dyeing kits, toners, bleach, and developer! You can get Italian quality hairdressing accessories and hydrating shampoos and conditioners that will maintain the new vibrant shade. Keep your hair in optimal condition until the next salon appointment! Don’t forget to enhance every treatment by helping your clients retain rich colour and moisture at the same time. Use the metropolitan-themed collection of hair cleansing and styling products by Pulp Riot.