{"title":"12 Reasons","description":"\u003ch1\u003e12 Reasons Hair Care - Your Australian Owned Solution\u003c\/h1\u003e\n\u003cp\u003eFormulated to be sulphate and \u003ca href=\"https:\/\/amr.com.au\/collections\/paraben-free\" title=\"Shop all paraben free hair care products\"\u003eparaben free\u003c\/a\u003e, 12 Reasons hair care caters for everyone with their extensive range of colour safe, vegan and cruelty-free products. With a product for every step of your haircare you can rely on the brand to help you cleanse, eliminate build up, detangle, protect your colour, \u003ca href=\"\/blogs\/news\/what-causes-dry-hair-and-how-to-fix-it\"\u003enurture damaged or dry hair\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eAlso, deeply moisturise and smooth without weighing your hair down with heavy products. In addition to maintaining your hair health you can add shine and control frizz to help improve your hair's manageability with 12 Reasons too. Curlies, wavies, and the straight haired among us can utilise \u003ca href=\"https:\/\/amr.com.au\/products\/12-reasons-styling-cream-250ml\"\u003e12 Reasons Styling Cream\u003c\/a\u003e and Curl Cream to bring that final look home.\u003c\/p\u003e\n\u003ch2\u003eMasks, Treatments, andSerums for Dry and Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eUtilising the unique attributes of Argan oil, Marula oil, and keratin, 12 Reasons can help with dry, dull and \u003ca href=\"\/blogs\/news\/most-common-hair-issues-and-solutions\"\u003efrizzy hair\u003c\/a\u003e and restore moisture and shine while eliminating frizz. Add Argan oil to your routine as it is known for its ability to restore and gently strengthen hair. Or consider adding \u003ca href=\"https:\/\/amr.com.au\/products\/12-reasons-marula-oil-serum-100ml\"\u003emarula oil\u003c\/a\u003e for its stunning hydration properties as well as controlling frizz and fly-aways. \u003ca href=\"https:\/\/amr.com.au\/products\/12-reasons-keratin-serum-100ml\"\u003e12 Reasons Keratin Serum\u003c\/a\u003e and Masks are formulated with hydrolysed keratin which protects and fortifies damaged hair by being rich in amino acids.\u003c\/p\u003e\n\u003ch2\u003eShampoo and Conditioner for a Complete Hair Care System\u003c\/h2\u003e\nWhile taking care of your hair with treatments and masks is important, the first step in any hair care system is the shampoo and conditioner. The brand's full range of shampoos and conditioners fit into a system to address \u003ca href=\"\/blogs\/news\/most-common-hair-issues-and-solutions\"\u003eall your hair concerns\u003c\/a\u003e.","products":[{"product_id":"12-reasons-argan-oil-shampoo-400ml","title":"12 Reasons Argan Oil Shampoo 400ml","description":"\u003cp\u003e12 Reasons Argan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. This gentle shampoo revives and restores without impacting colour, softly cleansing and very hydrating.\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: deep conditioning benefits\u003c\/li\u003e\n\u003cli\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535193006247,"sku":"704200","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704200_1.jpg?v=1716986253"},{"product_id":"12-reasons-argan-oil-conditioner-400ml","title":"12 Reasons Argan Oil Conditioner 400ml","description":"\u003cp\u003e12 Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. Moisturising and gently detangling, 12 Reasons Argan Oil Conditioner brings vital hydration to dry hair without impacting colour.\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: deep conditioning benefits\u003c\/li\u003e\n\u003cli\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535193039015,"sku":"704201","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704201_1.jpg?v=1716986258"},{"product_id":"12-reasons-marula-oil-shampoo-400ml","title":"12 Reasons Marula Oil Shampoo 400ml","description":"\u003cp\u003eCleanse and smooth unruly hair with\u003c\/p\u003e\n\u003cp\u003e12 Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12 Reasons Marula Oil hair care!\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535193464999,"sku":"704210","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704210_1.jpg?v=1716986264"},{"product_id":"12-reasons-marula-oil-conditioner-400ml","title":"12 Reasons Marula Oil Conditioner 400ml","description":"\u003cp\u003eNourish dry hair and kick frizz to the kerb with 12 Reasons Marula Oil Conditioner! Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535194906791,"sku":"704211","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704211_1.jpg?v=1716986268"},{"product_id":"12-reasons-keratin-shampoo-400ml","title":"12 Reasons Keratin Shampoo 400ml","description":"\u003cp\u003eBanish breakage! 12 Reasons Keratin Shampoo gently cleanses and restores strength to damaged and over processed hair. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses and adds strength to damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli\u003eAvocado Oil: helps hydrate dull, damaged hair\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535194939559,"sku":"704220","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704220_1.jpg?v=1716986273"},{"product_id":"12-reasons-keratin-conditioner-400ml","title":"12 Reasons Keratin Conditioner 400ml","description":"\u003cp\u003eRestore strength to damaged, over processed hair and say bye-bye breakage!\u003c\/p\u003e\n\u003cp\u003e12 Reasons Keratin Conditioner 1L is formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating and strengthening for damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli\u003eAvocado Oil: helps hydrate dull, damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535194972327,"sku":"704221","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704221_1.jpg?v=1716986278"},{"product_id":"12-reasons-marula-oil-shampoo-1l","title":"12 Reasons Marula Oil Shampoo 1L","description":"\u003cp\u003eCleanse and smooth unruly hair with\u003c\/p\u003e\n\u003cp\u003e12 Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12 Reasons Marula Oil hair care!\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535195070631,"sku":"704216","price":42.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704216_1.jpg?v=1716986294"},{"product_id":"12-reasons-marula-oil-conditioner-1l","title":"12 Reasons Marula Oil Conditioner 1L","description":"\u003cp\u003eNourish dry hair and kick frizz to the kerb with 12 Reasons Marula Oil Conditioner! Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535195136167,"sku":"704217","price":42.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704217_1.jpg?v=1716986299"},{"product_id":"12-reasons-argan-oil-shampoo-1l","title":"12 Reasons Argan Oil Shampoo 1L","description":"\u003cp\u003e12 Reasons Argan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. 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Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: deep conditioning benefits\u003c\/li\u003e\n\u003cli\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535195201703,"sku":"704204","price":42.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704204_1.jpg?v=1716986303"},{"product_id":"12-reasons-argan-oil-conditioner-1l","title":"12 Reasons Argan Oil Conditioner 1L","description":"\u003cp\u003e12 Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. Moisturising and gently detangling, 12 Reasons Argan Oil Conditioner brings vital hydration to dry hair without impacting colour.\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: deep conditioning benefits\u003c\/li\u003e\n\u003cli\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535195234471,"sku":"704205","price":43.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704205_1.jpg?v=1716986308"},{"product_id":"12-reasons-keratin-shampoo-1l","title":"12 Reasons Keratin Shampoo 1L","description":"\u003cp\u003eBanish breakage! 12 Reasons Keratin Shampoo gently cleanses and restores strength to damaged and over processed hair. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12 Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses and adds strength to damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli\u003eAvocado Oil: helps hydrate dull, damaged hair\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535195332775,"sku":"704234","price":42.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704234_1.jpg?v=1716986314"},{"product_id":"12-reasons-keratin-conditioner-1l","title":"12 Reasons Keratin Conditioner 1L","description":"\u003cp\u003eRestore strength to damaged, over processed hair and say bye-bye breakage!\u003c\/p\u003e\n\u003cp\u003e12 Reasons Keratin Conditioner 1L is formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. 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Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535195562151,"sku":"704202","price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704202_1.jpg?v=1716986331"},{"product_id":"12-reasons-marula-oil-mask-250ml","title":"12 Reasons Marula Oil Mask 250ml","description":"\u003cp\u003eRichly nourishing,\u003c\/p\u003e\n\u003cp\u003e12 Reasons Marula Oil Hair Treatment Mask brings vital hydration to frizzy, unmanageable hair. 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Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535195627687,"sku":"704212","price":22.53,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704212_1.jpg?v=1716986337"},{"product_id":"12-reasons-keratin-serum-100ml","title":"12 Reasons Keratin Serum 100ml","description":"\u003cp\u003e12 Reasons Keratin Hair Serum smooths and adds shine to damaged and over processed hair to help prevent frizz. 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The ultra-strong formula is even humidity resistant and repels unwanted frizz. The possibilities are truly limitless with 12 Reasons The Absolute Finisher.\u003c\/p\u003e\n\u003cp\u003eWith one press of the nozzle, you can watch the micro-fine spray settle onto the hair. This will promote a balanced and buildable application every time. 12 Reasons The Absolute Finisher even boasts a flexible and non-stick texture without the usual flaky residue from alternative brands.\u003c\/p\u003e\n\u003cp\u003eThere are several essential steps to keep in mind when using this formula. Make sure you shake 12 Reasons The Absolute Finisher before applying, and spray sparingly 20cm from the hair once your style is complete. You will be ready to show off your incredible look throughout the rest of the day. For a complete haircare routine from 12 Reasons, we recommend 12 Reasons Argan Oil Shampoo, 12 Reasons Argan Oil Conditioner, 12 Reasons Argan Oil Serum, 12 Reasons Argan Oil Mask and more. Anyone with blonde hair would appreciate the purple cleansers before applying the finisher.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFinish your hair with ease.\u003c\/li\u003e\n\u003cli\u003eKeep your style locked into place.\u003c\/li\u003e\n\u003cli\u003eA super-strong and long-lasting formula.\u003c\/li\u003e\n\u003cli\u003eEnjoy the humidity resistance.\u003c\/li\u003e\n\u003cli\u003eUse the nozzle to release a micro-fine spray.\u003c\/li\u003e\n\u003cli\u003eEncourage a balanced and buildable application.\u003c\/li\u003e\n\u003cli\u003eA flexible and non-stick texture without flaky residue.\u003c\/li\u003e\n\u003cli\u003eShake before use and spray 20cm from the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIs 12 Reasons The Absolute Finisher For You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou can lock in styles and protect from humidity.\u003c\/li\u003e\n\u003cli\u003eThe instructions are not complicated or time-consuming.\u003c\/li\u003e\n\u003cli\u003eMade by a reliable brand.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45540399382695,"sku":"704255","price":25.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704255_1.jpg?v=1717038237"},{"product_id":"12-reasons-the-absolute-sculpt-mousse-250ml","title":"12 Reasons The Absolute Sculpt Mousse 220ml","description":"\u003cp\u003eAre you ready for bigger and bolder hair? 12 Reasons The Absolute Sculpt Mousse will help you enhance curls and create volume in minutes. 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The experts are particularly loving 12 Reasons Argan Oil Shampoo, 12 Reasons Argan Oil Conditioner, 12 Reasons Argan Oil Serum, 12 Reasons Argan Oil Mask and more.\u003c\/p\u003e \n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e \n\u003cul\u003e \n\u003cli\u003eCreate sleek curls and waves.\u003c\/li\u003e \n\u003cli\u003eAn easy-to-use spray applicator.\u003c\/li\u003e \n\u003cli\u003eSuitable for all hair types, including parched hair.\u003c\/li\u003e \n\u003cli\u003eYou can moisturise, condition, volumise and eliminate frizz.\u003c\/li\u003e \n\u003cli\u003eNourish intensely from the roots to the tips.\u003c\/li\u003e \n\u003cli\u003eHair will be natural and healthy-looking.\u003c\/li\u003e \n\u003cli\u003eEnjoy other incredible products from the brand, such as 12 Reasons Argan Oil Shampoo, 12 Reasons Argan Oil Conditioner, 12 Reasons Keratin Serum, 12 Reasons Marula Oil Mask and more.\u003c\/li\u003e \n\u003c\/ul\u003e \n\u003cp\u003e\u003cstrong\u003eIs 12 Reasons The Absolute Curl Cream For You?\u003c\/strong\u003e\u003c\/p\u003e \n\u003cul\u003e \n\u003cli\u003eNurture your appearance with every spray.\u003c\/li\u003e \n\u003cli\u003eMoisturise, condition, volumise, nourish and eliminate frizz.\u003c\/li\u003e \n\u003cli\u003eSimple directions for application.\u003c\/li\u003e \n\u003cli\u003eMade by a trustworthy brand.\u003c\/li\u003e \n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45540409245863,"sku":"704257","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704257_1.jpg?v=1717038252"},{"product_id":"12-reasons-the-absolute-dry-shampoo-220ml","title":"12 Reasons The Absolute Dry Shampoo 132g","description":"\u003cp\u003e12 Reasons The Absolute Dry Shampoo will promote a cleaner and fresher appearance without the need for water. There are plenty of different circumstances to use this treatment, such as between washes, after sweaty workouts or simply to add an oomph to your hairstyles.\u003c\/p\u003e \n\u003cp\u003eWe are happy to report the results from 12 Reasons The Absolute Dry Shampoo will be noticeable in minutes. Every spray absorbs excess oil and impurities. Plus, you can boost body and texture at the same time. 12 Reasons The Absolute Dry Shampoo uses a combination of aloe vera, coconut and argan oil to extend the life of your style.\u003c\/p\u003e \n\u003cp\u003eAnother of the most incredible benefits are the quick and easy directions. Simply spray onto the hair from 20cm away and be sure to target the roots. 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Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":46499623895207,"sku":"704214","price":6.79,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704214_1_1c54644d-f0af-4727-b3cc-254702746a58.jpg?v=1737687914"},{"product_id":"12-reasons-marula-oil-conditioner-40ml","title":"12 Reasons Marula Oil Conditioner 40ml","description":"\u003cp\u003e\u003cstrong\u003e12 Reasons Marula Oil Conditioner 40ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTransform dry, dull hair into silky, radiant perfection with the 12 Reasons Marula Oil Conditioner 40ml — a luxurious, nutrient-rich formula that nourishes, softens, and revitalises every strand. Powered by the goodness of cold-pressed Marula Oil, this professional conditioner replenishes essential moisture, tames frizz, and restores shine for hair that looks and feels effortlessly healthy.\u003c\/p\u003e\n\u003cp\u003eDesigned for all hair types, including dry, damaged, and colour-treated hair, the 12 Reasons Marula Oil Conditioner delivers salon-quality hydration in every use. The lightweight yet deeply conditioning formula smooths the cuticle, enhances manageability, and protects against environmental stressors without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003ePerfect for travel, trial, or post-salon care, the 40ml size provides a convenient way to enjoy the full benefits of Marula Oil wherever you go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInfused with Marula Oil: Rich in antioxidants, essential fatty acids, and nutrients to deeply nourish and repair the hair.\u003c\/p\u003e\n\u003cp\u003eMoisturises \u0026amp; Softens: Hydrates each strand from root to tip, leaving hair feeling silky and smooth.\u003c\/p\u003e\n\u003cp\u003eRestores Shine \u0026amp; Vitality: Revives dull, lifeless hair for a healthy, luminous finish.\u003c\/p\u003e\n\u003cp\u003eFrizz Control: Smooths the cuticle layer to reduce flyaways and frizz for long-lasting sleekness.\u003c\/p\u003e\n\u003cp\u003eLightweight Formula: Conditions without heaviness or residue, suitable for daily use.\u003c\/p\u003e\n\u003cp\u003eColour-Safe \u0026amp; Sulphate-Free: Gentle enough for chemically treated or coloured hair.\u003c\/p\u003e\n\u003cp\u003eCruelty-Free \u0026amp; Vegan: Made with ethically sourced ingredients for conscious hair care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Stylists Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 12 Reasons Marula Oil Conditioner is a salon favourite for its ability to transform even the driest hair into soft, manageable perfection. Enriched with Marula Oil — known as “Africa’s beauty secret” — this lightweight conditioner delivers intense hydration while strengthening the hair’s natural barrier to prevent future damage.\u003c\/p\u003e\n\u003cp\u003eIts antioxidant-rich formula protects against free radicals, UV exposure, and heat damage, ensuring your hair stays vibrant, strong, and glossy. The creamy texture glides easily through the hair, detangling effortlessly and leaving a smooth, polished finish with a luxurious scent.\u003c\/p\u003e\n\u003cp\u003eProfessionals love it for its instant visible results and its compatibility with all hair types — from fine to coarse textures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHero Ingredient: Marula Oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAntioxidants: Help fight environmental damage and oxidative stress.\u003c\/li\u003e\n\u003cli\u003eEssential Fatty Acids: Nourish and smooth the cuticle for enhanced shine.\u003c\/li\u003e\n\u003cli\u003eVitamins E \u0026amp; C: Support elasticity and protect hair fibres from breakage.\u003c\/li\u003e\n\u003cli\u003eHydration Boost: Seals in moisture to prevent dryness and brittleness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry, dull, or damaged hair needing moisture.\u003c\/li\u003e\n\u003cli\u003eColour-treated or chemically processed hair.\u003c\/li\u003e\n\u003cli\u003eFrizzy, unruly textures requiring smoothing and control.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking a lightweight, nourishing daily conditioner.\u003c\/li\u003e\n\u003cli\u003eTravellers or clients looking for a compact professional-grade size.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduct Type: Moisturising Conditioner\u003c\/p\u003e\n\u003cp\u003eSize: 40ml (Travel\/Trial Size)\u003c\/p\u003e\n\u003cp\u003eHair Type: All hair types, especially dry or damaged\u003c\/p\u003e\n\u003cp\u003eFree From: Sulphates, Parabens, and Animal Testing\u003c\/p\u003e\n\u003cp\u003eOrigin: Australia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse with the complete 12 Reasons Marula Oil range for best results — combining shampoo, conditioner, and leave-in treatments maximises hydration, shine, and long-term repair.\u003c\/p\u003e\n\u003cp\u003eGive your hair a boost of nourishment and shine with the 12 Reasons Marula Oil Conditioner 40ml. Packed with antioxidants, vitamins, and fatty acids from pure Marula Oil, this luxurious conditioner smooths, softens, and protects your hair — leaving it beautifully hydrated and frizz-free after every wash.\u003c\/p\u003e\n\u003cp\u003eHydrate. Smooth. Shine — powered by nature and perfected by 12 Reasons.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":47219121389735,"sku":"704215","price":4.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704215_1.jpg?v=1762819385"},{"product_id":"12-reasons-the-absolute-illuminator-marula-oil-coat-spray-300ml","title":"12 Reasons The Absolute Illuminator Marula Oil Coat Spray 300ml","description":"\u003cp\u003eThe 12 Reasons The Absolute Illuminator Marula Oil Coat Spray 300ml is a professional finishing spray designed to deliver intense shine, smoothness, and long-lasting frizz control. 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Featuring an easy-to-use stick format, this professional styling essential glides directly onto the hair for mess-free application and precise control, making it perfect for sleek buns, ponytails, edges and polished everyday styles.\u003c\/p\u003e\n\u003cp\u003eFormulated to deliver strong yet flexible hold, this lightweight wax helps keep styles in place throughout the day without leaving the hair stiff, flaky or crunchy. Unlike traditional waxes that can feel greasy or heavy, The Absolute Wax Stick provides a smooth, touchable finish with subtle shine and natural movement.\u003c\/p\u003e\n\u003cp\u003eInfused with conditioning ingredients, the formula helps hydrate the hair while controlling humidity-induced frizz and flyaways. It creates a clean, polished finish without visible build-up, making it suitable for all hair types — from fine hair needing edge control to thicker hair requiring sleek definition and structure.\u003c\/p\u003e\n\u003cp\u003eIts compact, twist-up design makes styling quick and convenient whether at home, in the salon or on the go. Simply glide directly over the hairline, part line or flyaways to smooth and shape instantly. It can also be warmed on fingertips for added texture and separation on shorter styles or ends.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the formula is 100% vegan, cruelty-free, colour-safe, sulphate-free and paraben-free, making it a versatile styling option for modern haircare routines.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Instantly smooths frizz and flyaways\u003cbr\u003e• Provides strong, flexible all-day hold\u003cbr\u003e• Creates sleek, polished hairstyles\u003cbr\u003e• Lightweight formula with no stiffness or flakes\u003cbr\u003e• Mess-free stick application for precise styling\u003cbr\u003e• Vegan, cruelty-free and Australian formulated\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Sleek buns and ponytails\u003cbr\u003e• Flyaways, baby hairs and edges\u003cbr\u003e• Humidity-prone or frizzy hair\u003cbr\u003e• Structured updos and polished styles\u003cbr\u003e• On-the-go styling touch-ups\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons The Absolute Wax Stick 68g gives instant control and sleekness without making your hair feel hard or greasy. The convenient stick format makes styling effortless, while the flexible hold keeps hair polished and smooth all day. Perfect for achieving the popular “clean girl” finish or taming stubborn flyaways in seconds.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor sleek styling, flyaway control and effortless touch-ups, 12 Reasons The Absolute Wax Stick 68g is a must-have styling essential. Combining strong hold with a lightweight, flexible finish, it helps deliver smooth, polished and frizz-free hair anytime, anywhere.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848944230567,"sku":"704268","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704268_1.jpg?v=1779170177"},{"product_id":"12-reasons-the-absolute-texturiser-powder-dark-brown-12g","title":"12 Reasons The Absolute Texturiser Powder Dark Brown 12g","description":"\u003cp\u003e12 Reasons The Absolute Texturiser Powder Dark Brown 12g is a lightweight volumising and texturising powder designed to instantly create fuller-looking hair with added grip, lift and texture. Specially formulated with a dark brown tint, this innovative styling powder blends naturally into brunette and darker hair tones while helping disguise visible scalp areas and fine roots for a thicker, denser appearance.\u003c\/p\u003e\n\u003cp\u003ePerfect for flat, limp or second-day hair, this ultra-fine powder provides targeted root lift and body without heaviness, stickiness or stiffness. The precision spray nozzle allows for mess-free application directly at the roots, giving instant texture and volume exactly where it’s needed most.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional styling powders that can leave a white or dusty residue, The Absolute Texturiser Powder Dark Brown is infused with rich dark brown pigments that blend seamlessly into brunette hair colours for a more natural-looking finish. The matte formula helps absorb excess oil at the roots while maintaining movement and flexibility, making it ideal for refreshing hair between washes or adding grip for braids, updos and textured styles.\u003c\/p\u003e\n\u003cp\u003eThe lightweight formula creates long-lasting hold and texture while still allowing the hair to feel touchable and easy to restyle throughout the day. Whether you’re creating effortless volume, boosting fine hair or adding fullness to sleek styles, this texturising powder delivers salon-quality results within seconds.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the formula is 100% vegan, cruelty-free, colour-safe, sulphate-free and paraben-free, making it suitable for all hair types needing extra texture, volume and fullness.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Instantly adds volume and texture at the roots\u003cbr\u003e• Dark brown tint blends naturally into brunette hair\u003cbr\u003e• Helps disguise visible scalp and thinning areas\u003cbr\u003e• Lightweight formula with no sticky residue\u003cbr\u003e• Provides flexible all-day hold without stiffness\u003cbr\u003e• Precision spray application for easy, mess-free styling\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Flat, limp or fine hair\u003cbr\u003e• Brunette and darker hair tones\u003cbr\u003e• Second-day hair refreshes\u003cbr\u003e• Root lift and texture enhancement\u003cbr\u003e• Braids, updos and textured hairstyles\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons The Absolute Texturiser Powder Dark Brown 12g instantly transforms flat roots into fuller, more textured hair while blending seamlessly into brunette shades. The lightweight matte finish keeps hair looking natural and touchable without visible residue, making it perfect for quick volume boosts and effortless styling throughout the day.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor instant root lift, texture and fuller-looking brunette hair, 12 Reasons The Absolute Texturiser Powder Dark Brown 12g is the ultimate styling essential. Combining lightweight volume with scalp-blending colour and flexible hold, it helps create thicker, more textured and naturally voluminous hair in seconds\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848944263335,"sku":"704273","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704273_1.jpg?v=1779170249"},{"product_id":"12-reasons-the-absolute-leave-in-conditioning-spray-300ml","title":"12 Reasons The Absolute Leave In Conditioning Spray 300ml","description":"\u003cp\u003e12 Reasons The Absolute Leave In Conditioning Spray 300ml is a versatile lightweight leave-in conditioner designed to instantly detangle, hydrate and smooth the hair while improving softness, shine and manageability. Perfect for daily use, this multi-benefit spray helps reduce frizz and flyaways while leaving the hair silky, nourished and easy to style without heaviness or residue.\u003c\/p\u003e\n\u003cp\u003eFormulated for all hair types, this nourishing spray works by coating the hair with lightweight conditioning agents that improve combability and reduce breakage caused by brushing and styling. It helps soften knotty or tangled hair while adding moisture and shine, making it ideal for use after washing, before blow-drying or as a daily hair refresh.\u003c\/p\u003e\n\u003cp\u003eUnlike heavier leave-in creams that can weigh the hair down, 12 Reasons The Absolute Leave In Conditioning Spray delivers featherlight hydration that keeps the hair feeling fresh, soft and natural. The fine mist application distributes evenly through the hair, helping smooth the cuticle and minimise frizz while enhancing overall hair texture and appearance.\u003c\/p\u003e\n\u003cp\u003eIts lightweight anti-frizz formula helps create smoother, shinier and more polished hair while maintaining movement and bounce. Whether your hair is dry, frizzy, colour-treated or difficult to manage, this leave-in spray helps restore softness and improve everyday styling control.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the formula is 100% vegan, cruelty-free, colour-safe, sulphate-free and paraben-free, making it suitable for everyday use and modern haircare routines.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Instantly detangles and improves manageability\u003cbr\u003e• Helps smooth frizz and flyaways\u003cbr\u003e• Lightweight hydration without heaviness\u003cbr\u003e• Adds softness, shine and smoothness\u003cbr\u003e• Helps reduce breakage from brushing and styling\u003cbr\u003e• Vegan, cruelty-free and colour-safe formula\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Dry, frizzy or tangled hair\u003cbr\u003e• Colour-treated or chemically processed hair\u003cbr\u003e• Everyday hydration and styling prep\u003cbr\u003e• Hair prone to knots or rough texture\u003cbr\u003e• All hair types needing lightweight conditioning\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons The Absolute Leave In Conditioning Spray 300ml instantly softens and smooths the hair without making it feel greasy or weighed down. Its lightweight mist makes detangling effortless while delivering hydration, shine and frizz control in just a few sprays. Perfect for simplifying your daily haircare routine while keeping hair soft, manageable and polished.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor effortless detangling, lightweight hydration and smoother everyday styling, 12 Reasons The Absolute Leave In Conditioning Spray 300ml is an essential all-in-one haircare staple. Combining moisture, shine and frizz control in a lightweight vegan formula, it helps deliver soft, healthy-looking and beautifully manageable hair every day.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848944361639,"sku":"704272","price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704272_1.jpg?v=1779170275"},{"product_id":"12-reasons-the-absolute-texturiser-powder-black-12g","title":"12 Reasons The Absolute Texturiser Powder Black 12g","description":"\u003cp\u003e12 Reasons The Absolute Texturiser Powder Black 12g is a lightweight volumising and texturising powder designed to instantly add body, lift and texture to flat or limp hair while blending naturally into darker hair tones. Specially formulated with a black-tinted finish, this innovative styling powder helps disguise visible scalp areas while creating fuller-looking hair with effortless texture and long-lasting hold.\u003c\/p\u003e\n\u003cp\u003ePerfect for fine, flat or second-day hair, this precision spray powder delivers instant root lift without weighing the hair down or leaving a sticky residue. The lightweight formula absorbs excess oil at the roots while creating grip and separation, making it ideal for textured styles, volume boosting, braids and updos.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional styling powders that can leave visible white residue, The Absolute Texturiser Powder Black is specifically designed for brunettes and darker hair colours. The micro-fine black pigment blends seamlessly into the hair, helping create the appearance of thicker, denser roots while maintaining a natural matte finish.\u003c\/p\u003e\n\u003cp\u003eIts easy-to-use precision nozzle allows for targeted application directly at the roots with minimal mess, giving you instant control over volume and texture exactly where you need it. The formula provides flexible all-day hold without stiffness, allowing you to reshape and restyle the hair throughout the day while maintaining fullness and lift.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the formula is 100% vegan, cruelty-free, sulphate-free and paraben-free, making it suitable for modern styling routines and all hair types needing extra texture and fullness.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Instantly adds volume and texture at the roots\u003cbr\u003e• Black-tinted formula blends into darker hair colours\u003cbr\u003e• Helps disguise visible scalp and thinning areas\u003cbr\u003e• Provides grip for styling, braids and updos\u003cbr\u003e• Lightweight formula with no sticky residue\u003cbr\u003e• Flexible all-day hold without stiffness\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Flat, limp or fine hair\u003cbr\u003e• Dark brunette or black hair tones\u003cbr\u003e• Second-day hair needing refresh and lift\u003cbr\u003e• Creating texture, grip and root volume\u003cbr\u003e• Braids, updos and textured styles\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons The Absolute Texturiser Powder Black 12g instantly transforms flat roots into fuller, thicker-looking hair within seconds. Its black-tinted formula blends perfectly into darker hair while delivering lightweight texture and volume without visible residue or heaviness. Perfect for quick styling refreshes and effortless body throughout the day.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor instant volume, texture and fuller-looking roots, 12 Reasons The Absolute Texturiser Powder Black 12g is the ultimate styling essential for darker hair colours. Combining lightweight lift with flexible hold and scalp-blending colour, it helps create thicker, more textured and naturally voluminous hair with every application.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848944427175,"sku":"704269","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704269_1.jpg?v=1779170220"},{"product_id":"12-reasons-the-absolute-curl-amplifier-236ml","title":"12 Reasons The Absolute Curl Amplifier 236ml","description":"\u003cp\u003e12 Reasons The Absolute Curl Amplifier 236ml is a lightweight styling cream designed to define, enhance and control curls and waves while delivering long-lasting hold, hydration and frizz protection. Perfect for naturally curly, wavy or textured hair, this humidity-resistant formula helps create soft, bouncy and polished curls without stiffness, crunch or heaviness.\u003c\/p\u003e\n\u003cp\u003eSpecially formulated to combat humidity and flyaways, this curl amplifier creates smoother, more controlled curl patterns while helping prevent puffiness and halo frizz throughout the day. The lightweight cream texture glides easily through the hair, coating curls with moisture and shine while maintaining natural movement and flexibility.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional curl creams that can leave hair sticky or crunchy, 12 Reasons The Absolute Curl Amplifier provides soft, touchable hold that keeps curls defined and manageable without residue or build-up. Its hydrating formula deeply conditions the hair while enhancing luminosity and smoothness, helping curls look healthier, shinier and more polished after every use.\u003c\/p\u003e\n\u003cp\u003eIdeal for air drying or diffusing, this versatile styling cream helps improve curl formation, separation and elasticity while supporting long-lasting style retention. It can also be used to refresh second-day curls by reactivating and reshaping waves and ringlets with added softness and control.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the formula is 100% vegan, cruelty-free, colour-safe, sulphate-free and paraben-free, making it suitable for all curl types and modern haircare routines.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Defines and enhances curls and waves\u003cbr\u003e• Helps protect against humidity and frizz\u003cbr\u003e• Provides soft, flexible long-lasting hold\u003cbr\u003e• Deeply hydrates and conditions curls\u003cbr\u003e• Boosts shine and smoothness\u003cbr\u003e• Lightweight formula with no crunch or heaviness\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Curly, wavy or textured hair\u003cbr\u003e• Frizz-prone or humidity-affected hair\u003cbr\u003e• Natural curls needing definition and control\u003cbr\u003e• Air-dried or diffused styling routines\u003cbr\u003e• Everyday curl maintenance and refreshes\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons The Absolute Curl Amplifier 236ml creates beautifully defined curls that feel soft, bouncy and touchable instead of stiff or crunchy. Its lightweight humidity-resistant formula helps keep curls smooth, hydrated and frizz-free all day while enhancing natural shine and movement. Perfect for effortless, salon-quality curls with minimal effort.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor defined, hydrated and frizz-free curls with flexible hold and shine, 12 Reasons The Absolute Curl Amplifier 236ml is the ultimate curl styling essential. Combining lightweight moisture with humidity protection and curl-enhancing technology, it helps deliver soft, polished and beautifully controlled curls every day.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848945442983,"sku":"704253","price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704253_1.jpg?v=1779170301"},{"product_id":"12-reasons-the-absolute-heat-protectant-spray-300ml","title":"12 Reasons The Absolute Heat Protectant Spray 300ml","description":"\u003cp\u003e12 Reasons The Absolute Heat Protectant Spray 300ml is a lightweight thermal defence mist designed to protect the hair from heat styling damage while improving softness, smoothness and manageability. Developed for use before blow-drying, straightening or curling, this professional formula helps create a protective barrier around the hair fibre to minimise dryness, frizz and breakage caused by hot tools.\u003c\/p\u003e\n\u003cp\u003eInfused with a nourishing blend of Hydrolysed Collagen, Hydrolysed Keratin, Coconut Oil and Castor Oil, this advanced heat protectant works to strengthen and reinforce the hair while delivering lightweight hydration and shine. Hydrolysed Collagen helps improve elasticity and reduce breakage, while Hydrolysed Keratin supports the hair’s natural protein structure to smooth frizz and enhance resilience.\u003c\/p\u003e\n\u003cp\u003eUnlike heavier heat protection products that can leave residue or make the hair feel greasy, 12 Reasons The Absolute Heat Protectant Spray delivers an ultra-fine mist that distributes evenly through the hair without weighing it down. The lightweight formula keeps the hair soft, touchable and full of natural movement while still providing reliable thermal defence during styling.\u003c\/p\u003e\n\u003cp\u003eCoconut Oil deeply nourishes and hydrates the hair, helping to maintain softness and manageability, while Castor Oil smooths the cuticle and boosts shine for a sleek, polished finish. The formula also helps reduce frizz and flyaways, leaving the hair looking smoother, shinier and healthier after styling.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types, including colour-treated and chemically processed hair, this versatile spray can be applied to both wet and dry hair before styling. The generous 300ml size makes it ideal for both salon and at-home use, delivering long-lasting value and everyday protection.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the formula is 100% vegan, cruelty-free, colour-safe, sulphate-free and paraben-free, making it ideal for modern haircare routines focused on performance and hair health.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Helps defend against heat damage from styling tools\u003cbr\u003e• Reduces dryness, frizz and breakage\u003cbr\u003e• Strengthens and reinforces weakened hair fibres\u003cbr\u003e• Lightweight, ultra-fine mist with no heaviness\u003cbr\u003e• Boosts shine, softness and manageability\u003cbr\u003e• Suitable for wet or dry hair application\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Blow-drying, straightening and curling routines\u003cbr\u003e• Frizzy, dry or heat-damaged hair\u003cbr\u003e• Colour-treated or chemically processed hair\u003cbr\u003e• Everyday thermal protection\u003cbr\u003e• All hair types needing lightweight heat defence\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons The Absolute Heat Protectant Spray 300ml protects your hair from styling damage without making it feel sticky or heavy. Its lightweight mist smooths frizz, boosts shine and keeps hair soft and manageable while helping maintain healthier-looking results after every heat styling session.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor lightweight heat defence with added hydration, smoothness and shine, 12 Reasons The Absolute Heat Protectant Spray 300ml is an essential styling staple. Combining strengthening proteins with nourishing oils and ultra-fine mist technology, it helps deliver protected, polished and healthier-looking hair with every style.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848945508519,"sku":"704271","price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704271_1.jpg?v=1779170322"},{"product_id":"12-reasons-3pc-travel-set-argan-oil-60ml","title":"12 Reasons 3pc Travel Set - Argan Oil 60ml","description":"\u003cp\u003e12 Reasons 3pc Travel Set - Argan Oil 60ml is the perfect compact haircare solution for maintaining soft, smooth and healthy-looking hair while travelling. This nourishing three-piece set is specially designed to hydrate dry, lacklustre hair, tame frizz and restore shine using a blend of luxurious natural oils and lightweight conditioning ingredients. Ideal for holidays, gym bags, weekend trips or trying the range for the first time, this convenient set keeps your haircare routine effortless wherever you go.\u003c\/p\u003e\n\u003cp\u003eThe set includes:\u003c\/p\u003e\n\u003cp\u003e12Reasons Argan Oil Shampoo 100ml\u003cbr\u003e12Reasons Argan Oil Conditioner 100ml\u003cbr\u003e12Reasons Argan Oil Heat Protectant Spray 60ml\u003c\/p\u003e\n\u003cp\u003ePowered by nourishing Argan Oil, Coconut Oil and Avocado Oil, the formulas work together to restore hydration, improve softness and add brilliant shine while helping reduce frizz and dryness. Argan Oil helps strengthen and smooth the hair fibre, while Coconut and Avocado Oils provide deep moisture and improve manageability for healthier-looking hair.\u003c\/p\u003e\n\u003cp\u003eThe shampoo gently cleanses without stripping moisture, leaving the hair refreshed, hydrated and easier to manage. The conditioner helps detangle and smooth rough or dry strands while improving softness and shine. Completing the routine, the lightweight Heat Protectant Spray helps shield the hair from heat styling damage while adding extra hydration and frizz control.\u003c\/p\u003e\n\u003cp\u003eUnlike bulky full-size products, this travel-sized trio is compact, lightweight and airline-friendly, making it easy to maintain healthy, salon-quality hair wherever you are. The formulas are colour-safe and gentle enough for regular use on dry, frizzy, colour-treated or chemically processed hair.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the range is also 100% vegan, cruelty-free, sulphate-free and paraben-free, making it suitable for modern haircare routines focused on hydration, shine and healthy hair maintenance.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Hydrates and nourishes dry, dull hair\u003cbr\u003e• Helps smooth frizz and flyaways\u003cbr\u003e• Adds softness, shine and manageability\u003cbr\u003e• Includes heat protection for styling\u003cbr\u003e• Compact travel-friendly sizes\u003cbr\u003e• Vegan, cruelty-free and colour-safe formula\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Travel and gym bags\u003cbr\u003e• Dry, dehydrated or frizzy hair\u003cbr\u003e• Colour-treated or chemically processed hair\u003cbr\u003e• Everyday hydration and shine maintenance\u003cbr\u003e• Trying the 12Reasons Argan Oil range\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons 3pc Travel Set - Argan Oil 60ml keeps your hair soft, smooth and hydrated without needing full-size products. The nourishing argan oil-infused formulas work together to tame frizz, boost shine and maintain healthy-looking hair while travelling or on the go. It’s the perfect balance of convenience, hydration and salon-quality performance.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor convenient hydration, shine and frizz control wherever life takes you, 12 Reasons 3pc Travel Set - Argan Oil 60ml is the ultimate travel haircare essential. Combining cleansing, conditioning and heat protection in one compact set, it helps deliver soft, glossy and beautifully manageable hair anytime, anywhere.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848945475751,"sku":"704258","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704258_1.jpg?v=1779170353"},{"product_id":"12-reasons-3pc-travel-set-marula-oil-60ml","title":"12 Reasons 3pc Travel Set - Marula Oil 60ml","description":"\u003cp\u003e12 Reasons 3pc Travel Set - Marula Oil 60ml is the ultimate compact haircare solution for dry, frizzy and unmanageable hair, delivering salon-quality hydration and smoothness wherever you go. This nourishing travel trio is enriched with luxurious Marula Oil, Fruit Oils and Seed Oils to deeply moisturise the hair, tame flyaways and restore silky softness without weighing the hair down. Perfect for holidays, gym bags, overnight stays or trialling the range, this set keeps your hair looking healthy, smooth and polished while travelling.\u003c\/p\u003e\n\u003cp\u003eThis convenient travel pack includes:\u003c\/p\u003e\n\u003cp\u003e12Reasons Marula Oil Shampoo 100ml\u003cbr\u003e12Reasons Marula Oil Conditioner 100ml\u003cbr\u003e12Reasons Marula Oil Heat Protecting Spray 60ml\u003c\/p\u003e\n\u003cp\u003eTogether, these products create a complete hydration and anti-frizz routine designed to cleanse, nourish and protect the hair from dryness and styling damage. The shampoo gently removes impurities while maintaining moisture balance, while the conditioner smooths rough texture, improves softness and enhances manageability for easier styling.\u003c\/p\u003e\n\u003cp\u003eThe included limited-edition Heat Protecting Spray helps shield the hair from heat damage caused by blow-drying, straightening and curling tools while adding lightweight shine and frizz control. This makes the set ideal for maintaining smooth, glossy hair even in humid or changing climates.\u003c\/p\u003e\n\u003cp\u003ePowered by hydrating Marula Oil, the formulas help replenish moisture and restore shine to dull or dehydrated hair. Rich Fruit and Seed Oils help soften the hair cuticle and smooth frizz, leaving the hair feeling silky, manageable and luxurious after every use. Unlike heavier oil-based products, the lightweight formulas provide hydration without greasy residue or heaviness, making them suitable for daily use and all hair types.\u003c\/p\u003e\n\u003cp\u003eCompact and airline-friendly, this three-piece set is ideal for keeping your haircare routine consistent while travelling. It is especially beneficial for dry, colour-treated, chemically processed or humidity-prone hair needing extra hydration and smoothness on the go.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the products are also vegan-friendly, cruelty-free, sulphate-free, paraben-free and colour-safe, making them suitable for modern haircare routines focused on healthy, nourished hair.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Deeply hydrates dry and frizzy hair\u003cbr\u003e• Helps smooth flyaways and rough texture\u003cbr\u003e• Restores softness, shine and manageability\u003cbr\u003e• Includes heat protection for styling\u003cbr\u003e• Compact travel-friendly sizes\u003cbr\u003e• Vegan, cruelty-free and colour-safe formulas\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Travel and gym bags\u003cbr\u003e• Dry, dehydrated or frizz-prone hair\u003cbr\u003e• Colour-treated or chemically processed hair\u003cbr\u003e• Humidity-affected hair needing smoothness\u003cbr\u003e• Everyday hydration and shine maintenance\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons 3pc Travel Set - Marula Oil 60ml keeps your hair soft, smooth and hydrated while travelling without the need for bulky full-size products. The luxurious marula oil-infused formulas work together to tame frizz, boost shine and maintain healthy-looking hair wherever you are. Perfect for maintaining salon-quality haircare on the go.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor convenient hydration, frizz control and silky smooth hair while travelling, 12 Reasons 3pc Travel Set - Marula Oil 60ml is the perfect all-in-one haircare essential. Combining cleansing, conditioning and heat protection in one compact set, it helps deliver soft, glossy and beautifully manageable hair anytime, anywhere.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848945541287,"sku":"704259","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704259_1.jpg?v=1779170391"},{"product_id":"12-reasons-3pc-travel-set-keratin-60ml","title":"12 Reasons 3pc Travel Set - Keratin 60ml","description":"\u003cp\u003e12 Reasons 3pc Travel Set - Keratin 60ml is the perfect strengthening haircare trio for maintaining smooth, healthy and manageable hair while travelling. Specially formulated for dry, damaged and over-processed hair, this compact set helps restore softness, improve shine and reduce breakage using nourishing keratin-rich formulas in convenient travel-friendly sizes.\u003c\/p\u003e\n\u003cp\u003eThis convenient set includes:\u003c\/p\u003e\n\u003cp\u003e12Reasons Keratin Shampoo 100ml\u003cbr\u003e12Reasons Keratin Conditioner 100ml\u003cbr\u003e12Reasons Keratin Heat Protecting Spray 60ml\u003c\/p\u003e\n\u003cp\u003eTogether, these products create a complete strengthening and smoothing routine that gently cleanses, nourishes and protects the hair from daily stress and heat styling damage.\u003c\/p\u003e\n\u003cp\u003ePowered by Hydrolysed Keratin, the formulas help reinforce weakened hair fibres while restoring softness and elasticity. Rich in Amino Acids, keratin works to fortify damaged hair and improve resilience, making the set ideal for hair that has been affected by colouring, bleaching, heat styling or environmental stress.\u003c\/p\u003e\n\u003cp\u003eThe addition of Macadamia Oil and Avocado Oil helps deeply nourish the hair while boosting shine and smoothness. These moisture-rich ingredients help soften rough texture, improve manageability and reduce frizz without leaving the hair feeling heavy or greasy.\u003c\/p\u003e\n\u003cp\u003eThe shampoo gently cleanses while helping strengthen fragile strands, while the conditioner smooths and softens for easier styling and improved shine. Completing the routine, the lightweight Heat Protecting Spray helps shield the hair from heat damage caused by blow-drying, straightening and curling while adding extra softness and gloss.\u003c\/p\u003e\n\u003cp\u003eCompact and airline-friendly, this travel set is ideal for holidays, gym bags, overnight stays or trialling the 12Reasons Keratin range for the first time. The lightweight formulas help maintain salon-quality results while travelling, leaving the hair healthier-looking, smoother and more manageable after every use.\u003c\/p\u003e\n\u003cp\u003eDesigned and formulated in Australia, the products are also 100% vegan, cruelty-free, sulphate-free, paraben-free and colour-safe, making them suitable for modern haircare routines focused on repair, hydration and hair health.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Helps strengthen and repair damaged hair\u003cbr\u003e• Restores softness, shine and smoothness\u003cbr\u003e• Helps reduce breakage and frizz\u003cbr\u003e• Includes heat protection for styling\u003cbr\u003e• Compact travel-friendly sizes\u003cbr\u003e• Vegan, sulphate-free and colour-safe formulas\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Dry, damaged or over-processed hair\u003cbr\u003e• Colour-treated or chemically processed hair\u003cbr\u003e• Travel and gym bags\u003cbr\u003e• Hair prone to breakage or rough texture\u003cbr\u003e• Everyday strengthening and smoothing routines\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how 12 Reasons 3pc Travel Set - Keratin 60ml keeps your hair soft, smooth and protected while travelling without the need for bulky full-size products. The keratin-infused formulas work together to strengthen weakened strands, reduce frizz and maintain healthy-looking shine wherever you go. Perfect for maintaining salon-quality haircare on the move.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor stronger, smoother and healthier-looking hair while travelling, 12 Reasons 3pc Travel Set - Keratin 60ml is the ultimate compact repair and protection system. Combining cleansing, conditioning and heat defence in one convenient set, it helps deliver soft, fortified and beautifully manageable hair anytime, anywhere.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848946426023,"sku":"704260","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704260_1.jpg?v=1779170424"},{"product_id":"12-reasons-argan-oil-mask-50ml-sachet","title":"12 Reasons Argan Oil Mask 50ml Sachet","description":"\u003cp data-start=\"0\" data-end=\"334\"\u003e12 Reasons Argan Oil Mask 50ml Sachet is a professional hair treatment designed to deeply hydrate, nourish and revitalise dry, distressed and lacklustre hair. Perfect for salon-quality haircare at home or on the go, this convenient sachet delivers intensive moisture and repair while helping restore softness, shine and manageability.\u003c\/p\u003e\n\u003cp data-start=\"336\" data-end=\"707\"\u003ePowered by a nourishing blend of Argan Oil, Coconut Oil and Avocado Oil, the formula helps restore softness, smooth frizz and improve manageability while adding luminous shine to dull or dehydrated hair. Argan Oil helps strengthen and replenish weakened strands, while Coconut and Avocado Oils deliver intense moisture and nourishment for healthier-looking, silkier hair.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"1062\"\u003eThe deeply conditioning formula is also enriched with Hydrolysed Corn, Soy and Wheat Proteins, which help nurture dry, damaged hair while improving elasticity and manageability. These strengthening proteins work alongside moisturising oils to help reduce rough texture, minimise frizz and restore a smoother, shinier appearance after just one treatment.\u003c\/p\u003e\n\u003cp data-start=\"1064\" data-end=\"1307\"\u003eDesigned for convenience and versatility, each generous 50ml sachet provides approximately 2–3 applications, making it ideal for travel, gym bags, overnight stays or trying the 12Reasons treatment range before committing to full-size products.\u003c\/p\u003e\n\u003cp data-start=\"1309\" data-end=\"1712\"\u003eThe mask works in as little as 7–10 minutes, delivering intense hydration without the need for heat. Hair is left feeling softer, smoother and visibly healthier while maintaining lightweight movement and shine without heaviness. Suitable for all hair types, including colour-treated and chemically processed hair, the formula helps restore moisture balance while protecting against dryness and dullness.\u003c\/p\u003e\n\u003cp data-start=\"1714\" data-end=\"1959\"\u003eDesigned and formulated in Australia, the range is also vegan-friendly, cruelty-free, colour-safe, sulphate-free and paraben-free, making it suitable for modern salon and at-home haircare routines focused on performance and healthy hair results.\u003c\/p\u003e\n\u003ch2 data-section-id=\"2qq1z5\" data-start=\"1961\" data-end=\"1972\"\u003eBenefits\u003c\/h2\u003e\n\u003cp data-start=\"1974\" data-end=\"2191\"\u003e• Deeply hydrates and nourishes dry hair\u003cbr data-start=\"2014\" data-end=\"2017\"\u003e• Helps smooth frizz and rough texture\u003cbr data-start=\"2055\" data-end=\"2058\"\u003e• Restores softness, shine and manageability\u003cbr data-start=\"2102\" data-end=\"2105\"\u003e• Strengthens and conditions damaged hair\u003cbr data-start=\"2146\" data-end=\"2149\"\u003e• Convenient travel-friendly 50ml sachet\u003c\/p\u003e\n\u003ch2 data-section-id=\"1vdrhtn\" data-start=\"2193\" data-end=\"2205\"\u003eIdeal For\u003c\/h2\u003e\n\u003cp data-start=\"2207\" data-end=\"2358\"\u003e• Dry, distressed or dull hair\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e• Travel and gym bags\u003cbr data-start=\"2261\" data-end=\"2264\"\u003e• Colour-treated or chemically processed hair\u003cbr data-start=\"2309\" data-end=\"2312\"\u003e• Clients wanting quick hydration treatments\u003c\/p\u003e\n\u003ch2 data-section-id=\"1pg9v04\" data-start=\"2360\" data-end=\"2381\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp data-start=\"2383\" data-end=\"2711\"\u003eYou’ll love how 12 Reasons Argan Oil Mask 50ml Sachet combines salon-quality hydration with convenient single-use packaging that’s perfect for travel and on-the-go haircare. The nourishing argan oil formula instantly softens and revitalises dry hair while delivering lightweight moisture, shine and smoothness without heaviness.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1qixhmv\" data-start=\"2713\" data-end=\"2726\"\u003eFinal Word\u003c\/h2\u003e\n\u003cp data-start=\"2728\" data-end=\"3058\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFor intense hydration, softness and convenient travel-friendly haircare, 12 Reasons Argan Oil Mask 50ml Sachet is the perfect professional treatment solution. Combining deeply nourishing oils with strengthening proteins in a practical sachet format, it helps deliver smooth, shiny and beautifully revitalised hair in just minutes.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848946393255,"sku":"704261","price":8.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704261_1.jpg?v=1779170539"},{"product_id":"12-reasons-keratin-mask-50ml-sachet","title":"12 Reasons Keratin Mask 50ml Sachet","description":"\u003cp data-start=\"0\" data-end=\"340\"\u003e12 Reasons Keratin Mask 50ml Sachet is a professional hair treatment designed to strengthen, repair and deeply nourish dry, damaged and chemically treated hair. Perfect for salon-quality haircare at home or on the go, this convenient sachet delivers intensive repair and conditioning while helping restore softness, shine and manageability.\u003c\/p\u003e\n\u003cp data-start=\"342\" data-end=\"813\"\u003ePowered by a strengthening blend of Hydrolysed Keratin, Macadamia Oil and Avocado Oil, the formula works to rebuild weakened hair fibres while restoring softness, shine and manageability. Hydrolysed Keratin helps reinforce the hair’s natural structure by replenishing lost proteins caused by colouring, bleaching, heat styling and environmental damage. This helps improve elasticity, reduce breakage and leave the hair looking healthier and smoother after each treatment.\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"1157\"\u003eMacadamia Oil and Avocado Oil provide deep nourishment and hydration to dry, brittle strands while helping smooth the cuticle and minimise frizz. The moisture-rich formula softens rough texture and enhances shine without leaving the hair feeling heavy or greasy, making it suitable for all hair types needing repair and strengthening support.\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1474\"\u003eThe mask is also enriched with conditioning ingredients that help detangle and improve manageability, making styling easier while helping protect the hair against further dryness and damage. Hair feels noticeably softer, silkier and more resilient after use, with improved smoothness and a healthier-looking finish.\u003c\/p\u003e\n\u003cp data-start=\"1476\" data-end=\"1678\"\u003eEach convenient 50ml sachet provides approximately 2–3 applications, making it ideal for travel, gym bags, overnight stays or trying the 12Reasons Keratin range before committing to a full-size product.\u003c\/p\u003e\n\u003cp data-start=\"1680\" data-end=\"1959\"\u003eThe treatment works in as little as 7–10 minutes, delivering intensive conditioning and repair without requiring heat. It is especially beneficial for hair that has become weakened, porous or over-processed from chemical treatments, frequent heat styling or environmental stress.\u003c\/p\u003e\n\u003cp data-start=\"1961\" data-end=\"2248\"\u003eSuitable for all hair types, including colour-treated and chemically processed hair, the formula is designed and formulated in Australia and is also vegan-friendly, cruelty-free, sulphate-free, paraben-free and colour-safe, making it ideal for modern salon and at-home haircare routines.\u003c\/p\u003e\n\u003ch2 data-section-id=\"2qq1z5\" data-start=\"2250\" data-end=\"2261\"\u003eBenefits\u003c\/h2\u003e\n\u003cp data-start=\"2263\" data-end=\"2487\"\u003e• Helps strengthen and repair damaged hair\u003cbr data-start=\"2305\" data-end=\"2308\"\u003e• Deeply nourishes and hydrates dry strands\u003cbr data-start=\"2351\" data-end=\"2354\"\u003e• Improves softness, shine and manageability\u003cbr data-start=\"2398\" data-end=\"2401\"\u003e• Helps reduce breakage and rough texture\u003cbr data-start=\"2442\" data-end=\"2445\"\u003e• Convenient travel-friendly 50ml sachet\u003c\/p\u003e\n\u003ch2 data-section-id=\"1vdrhtn\" data-start=\"2489\" data-end=\"2501\"\u003eIdeal For\u003c\/h2\u003e\n\u003cp data-start=\"2503\" data-end=\"2687\"\u003e• Dry, damaged or chemically treated hair\u003cbr data-start=\"2544\" data-end=\"2547\"\u003e• Hair weakened by bleaching or heat styling\u003cbr data-start=\"2591\" data-end=\"2594\"\u003e• Travel and overnight haircare routines\u003cbr data-start=\"2634\" data-end=\"2637\"\u003e• Clients wanting quick strengthening treatments\u003c\/p\u003e\n\u003ch2 data-section-id=\"1pg9v04\" data-start=\"2689\" data-end=\"2710\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp data-start=\"2712\" data-end=\"3012\"\u003eYou’ll love how 12 Reasons Keratin Mask 50ml Sachet delivers salon-quality repair and nourishment in a convenient, travel-friendly format. The keratin-rich formula helps strengthen and smooth damaged hair while providing intensive hydration and softness for healthier-looking results after every use.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1qixhmv\" data-start=\"3014\" data-end=\"3027\"\u003eFinal Word\u003c\/h2\u003e\n\u003cp data-start=\"3029\" data-end=\"3344\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFor stronger, smoother and healthier-looking hair in a convenient travel-friendly format, 12 Reasons Keratin Mask 50ml Sachet is the perfect professional treatment solution. Combining strengthening keratin with deeply nourishing oils, it helps deliver soft, repaired and beautifully manageable hair in just minutes.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848946491559,"sku":"704263","price":8.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704263_1.jpg?v=1779170615"},{"product_id":"12-reasons-marula-oil-mask-50ml-sachet","title":"12 Reasons Marula Oil Mask 50ml Sachet","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4a24c1f9-2c6c-47a9-a0e2-49585227a112\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"333\"\u003e12 Reasons Marula Oil Mask 50ml Sachet is a professional hair treatment designed to deeply hydrate, smooth and revitalise dry, frizzy and unmanageable hair. Perfect for salon-quality haircare at home or on the go, this convenient sachet offers an easy way to experience intensive moisture therapy and noticeably softer, shinier hair.\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"768\"\u003ePowered by luxurious Marula Oil, Fruit Oils and Seed Oils, this deeply conditioning treatment works to restore moisture, tame flyaways and improve softness while enhancing shine and manageability. Marula Oil is rich in antioxidants and essential fatty acids that help nourish and protect the hair while reducing dryness and rough texture. The result is hair that feels smoother, softer and noticeably healthier after every treatment.\u003c\/p\u003e\n\u003cp data-start=\"770\" data-end=\"1090\"\u003eThe moisture-rich formula penetrates deep into the hair fibre to replenish hydration lost through colouring, bleaching, heat styling and environmental stress. It helps smooth the cuticle and reduce frizz without weighing the hair down, making it ideal for hair that feels coarse, dull, dehydrated or difficult to manage.\u003c\/p\u003e\n\u003cp data-start=\"1092\" data-end=\"1443\"\u003eEnriched with conditioning ingredients, the mask helps improve elasticity and softness while leaving the hair silky, glossy and easier to style. Unlike heavier treatments that can leave buildup or residue, 12 Reasons Marula Oil Mask delivers lightweight nourishment that maintains natural movement and bounce while still providing intensive hydration.\u003c\/p\u003e\n\u003cp data-start=\"1445\" data-end=\"1647\"\u003eEach generous 50ml sachet provides approximately 2–3 applications, making it ideal for travel, gym bags, overnight stays or trying the 12Reasons Marula Oil range before committing to full-size products.\u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1948\"\u003eThe treatment works in just 7–10 minutes, delivering fast, noticeable results without the need for heat. Hair appears shinier, smoother and more manageable after each use, making it especially beneficial for dry, humidity-prone or chemically processed hair needing extra hydration and frizz control.\u003c\/p\u003e\n\u003cp data-start=\"1950\" data-end=\"2287\"\u003eSuitable for all hair types, including colour-treated and chemically processed hair, the formula is designed and formulated in Australia and is also vegan-friendly, cruelty-free, sulphate-free, paraben-free and colour-safe, making it ideal for modern salon and at-home haircare routines focused on hydration and healthy hair maintenance.\u003c\/p\u003e\n\u003ch2 data-section-id=\"2qq1z5\" data-start=\"2289\" data-end=\"2300\"\u003eBenefits\u003c\/h2\u003e\n\u003cp data-start=\"2302\" data-end=\"2518\"\u003e• Deeply hydrates and nourishes dry hair\u003cbr data-start=\"2342\" data-end=\"2345\"\u003e• Helps smooth frizz and rough texture\u003cbr data-start=\"2383\" data-end=\"2386\"\u003e• Restores softness, shine and manageability\u003cbr data-start=\"2430\" data-end=\"2433\"\u003e• Lightweight moisture without heaviness\u003cbr data-start=\"2473\" data-end=\"2476\"\u003e• Convenient travel-friendly 50ml sachet\u003c\/p\u003e\n\u003ch2 data-section-id=\"1vdrhtn\" data-start=\"2520\" data-end=\"2532\"\u003eIdeal For\u003c\/h2\u003e\n\u003cp data-start=\"2534\" data-end=\"2699\"\u003e• Dry, frizzy or dehydrated hair\u003cbr data-start=\"2566\" data-end=\"2569\"\u003e• Humidity-prone or unmanageable hair\u003cbr data-start=\"2606\" data-end=\"2609\"\u003e• Travel and overnight haircare routines\u003cbr data-start=\"2649\" data-end=\"2652\"\u003e• Colour-treated or chemically processed hair\u003c\/p\u003e\n\u003ch2 data-section-id=\"1pg9v04\" data-start=\"2701\" data-end=\"2722\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp data-start=\"2724\" data-end=\"3096\"\u003eYou’ll love how 12 Reasons Marula Oil Mask 50ml Sachet instantly transforms dry, rough hair into soft, silky and glossy strands while providing convenient single-use packaging perfect for travel or on-the-go haircare. The marula oil-infused formula delivers deep hydration and frizz control without heaviness, making it ideal for maintaining healthy-looking hair anywhere.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1qixhmv\" data-start=\"3098\" data-end=\"3111\"\u003eFinal Word\u003c\/h2\u003e\n\u003cp data-start=\"3113\" data-end=\"3450\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFor intense hydration, smoothness and salon-quality nourishment in a convenient travel-friendly format, 12 Reasons Marula Oil Mask 50ml Sachet is the perfect professional treatment solution. Combining luxurious Marula Oil with deeply conditioning ingredients, it helps deliver soft, shiny and beautifully manageable hair in just minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":49848946589863,"sku":"704262","price":8.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704262_1.jpg?v=1779170467"}],"url":"https:\/\/amr.com.au\/collections\/12-reasons.oembed?page=2","provider":"AMR Beauty Group","version":"1.0","type":"link"}