{"title":"Innovative Haircare","description":"","products":[{"product_id":"innovative-haircare-moisture-shampoo-1-litre","title":"Innovative Haircare Moisture Shampoo 1L","description":"\u003cp\u003eInnovative Haircare Moisture Shampoo 1 Litre is a deeply hydrating shampoo specially formulated to cleanse and replenish dry, dehydrated and moisture-depleted hair. Enriched with Banksia Flower extracts and Amino Acids, this nourishing formula helps restore softness, improve manageability and revive dull, stressed hair without stripping essential moisture.\u003c\/p\u003e\n\u003cp\u003eDesigned to target even the driest areas of the hair, including brittle mid-lengths and split ends, this moisture-rich shampoo works to improve the overall condition and appearance of the hair while supporting long-lasting hydration. The amino acid complex helps strengthen and protect the hair fibre, reducing dryness and improving elasticity for smoother, healthier-looking results.\u003c\/p\u003e\n\u003cp\u003eIts gentle cleansing system removes dirt, excess oil and product build-up while maintaining the hair’s natural moisture balance. Unlike harsh shampoos that can leave hair rough or dry, Innovative Haircare Moisture Shampoo leaves hair feeling soft, silky and refreshed after every wash.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types — including dry, damaged, chemically treated hair and hair extensions — this lightweight formula helps reduce frizz, enhance shine and improve daily manageability without heaviness.\u003c\/p\u003e\n\u003cp\u003eThe salon-size 1 litre bottle offers excellent value for regular use, making it ideal for both professional salons and at-home haircare routines.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Deeply hydrates and nourishes dry hair\u003cbr\u003e• Helps restore softness and smoothness\u003cbr\u003e• Improves shine and manageability\u003cbr\u003e• Supports moisture balance without heaviness\u003cbr\u003e• Helps reduce dryness and split-end appearance\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Dry, dehydrated or moisture-depleted hair\u003cbr\u003e• Chemically treated or damaged hair\u003cbr\u003e• Hair prone to frizz or rough texture\u003cbr\u003e• Hair extensions\u003cbr\u003e• Daily salon or at-home use\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how Innovative Haircare Moisture Shampoo 1 Litre leaves your hair feeling soft, hydrated and refreshed without weighing it down. Its nourishing formula delivers moisture exactly where your hair needs it most, helping restore shine and smoothness while improving overall manageability.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor healthier, softer and more hydrated hair, Innovative Haircare Moisture Shampoo 1 Litre is an excellent everyday solution. Combining nourishing botanicals with strengthening amino acids, it helps deliver smooth, shiny and deeply moisturised hair with every wash\u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754784759975,"sku":"JIS100","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS100_1_d1348284-7edc-408c-82a3-2f6973439e88.jpg?v=1779323432"},{"product_id":"innovative-haircare-colour-care-shampoo-1-litre","title":"Innovative Haircare Colour Care Shampoo 1L","description":"\u003cp\u003eInnovative Haircare Colour Care Shampoo 1 Litre is a professional salon-quality shampoo specially formulated to help protect and maintain the vibrancy of colour-treated hair. Designed to gently cleanse without stripping essential moisture or fading colour, this nourishing formula helps keep hair looking brighter, shinier and healthier between salon visits.\u003c\/p\u003e\n\u003cp\u003eEnriched with Coconut extracts, proteins and balanced moisture technology, this lightweight formula works to strengthen and condition the hair while improving softness and manageability. The protein complex helps reinforce weakened hair fibres, reducing dryness and improving the overall feel and appearance of chemically treated hair.\u003c\/p\u003e\n\u003cp\u003eTo further protect colour longevity, the shampoo is infused with UV filters, helping shield the hair from environmental stress and sun exposure that can contribute to fading and dullness. This helps maintain rich, salon-fresh colour while enhancing shine and smoothness after every wash.\u003c\/p\u003e\n\u003cp\u003eIts gentle cleansing system effectively removes dirt, excess oil and product build-up without disrupting the hair’s moisture balance. Unlike harsh shampoos that can leave colour-treated hair dry or rough, Innovative Haircare Colour Care Shampoo leaves hair feeling clean, soft and refreshed while preserving colour brilliance.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types — including colour-treated hair, chemically processed hair and hair extensions — this salon-size 1 litre bottle offers excellent value for both professional salons and at-home use.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Helps protect colour-treated hair from fading\u003cbr\u003e• Gently cleanses without stripping moisture\u003cbr\u003e• Enhances shine, softness and vibrancy\u003cbr\u003e• Strengthens and nourishes weakened hair fibres\u003cbr\u003e• Infused with UV filters for colour protection\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Colour-treated or chemically processed hair\u003cbr\u003e• Dry or dull hair needing extra shine\u003cbr\u003e• Hair prone to fading between salon visits\u003cbr\u003e• Hair extensions\u003cbr\u003e• Daily salon or at-home use\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how Innovative Haircare Colour Care Shampoo 1 Litre helps maintain fresh, vibrant colour while keeping your hair soft, hydrated and manageable. Its lightweight formula provides the perfect balance of cleansing and nourishment, making it ideal for preserving salon-quality colour and shine every day.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor vibrant, healthy-looking colour and everyday nourishment, Innovative Haircare Colour Care Shampoo 1 Litre is an essential addition to any colour maintenance routine. Combining gentle cleansing with hydration and UV protection, it helps deliver brighter, shinier and more manageable hair with every wash.\u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754784825511,"sku":"JIS101","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS101_1.jpg?v=1779323457"},{"product_id":"innovative-haircare-blonde-shampoo-1-litre","title":"Innovative Haircare Blonde Shampoo 1L","description":"\u003cp\u003eInnovative Haircare Blonde Shampoo 1 Litre is a professional tone-maintaining shampoo specially formulated to reduce unwanted yellow and brassy tones in blonde, grey and white hair. Designed to gently cleanse while enhancing brightness and clarity, this nourishing formula helps maintain fresh, salon-quality blonde results between appointments.\u003c\/p\u003e\n\u003cp\u003eEnriched with native Australian Illawarra Plum and Kakadu Plum extracts, this hydrating shampoo helps nourish the hair while improving softness, shine and manageability. These antioxidant-rich botanical ingredients work to support healthier-looking hair while helping maintain cool, vibrant tones without excessive dryness.\u003c\/p\u003e\n\u003cp\u003eIts gentle cleansing system removes dirt, excess oil and product build-up while preserving the hair’s natural moisture balance. Unlike harsher purple shampoos that can leave hair dry or rough, Innovative Haircare Blonde Shampoo helps keep hair feeling silky, smooth and refreshed after every wash. The formula tones and brightens at the same time, helping blonde hair appear cleaner, cooler and more luminous.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types — including natural blonde, bleached, highlighted, grey hair and hair extensions — this lightweight shampoo is gentle enough for regular use while still effectively maintaining tone and reducing brassiness. The generous 1 litre salon-size bottle offers excellent value for both professional and at-home use.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Helps neutralise yellow and brassy tones\u003cbr\u003e• Enhances brightness and clarity in blonde hair\u003cbr\u003e• Gently cleanses without stripping moisture\u003cbr\u003e• Improves softness, shine and manageability\u003cbr\u003e• Hydrates while maintaining cool blonde tones\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Blonde, bleached or highlighted hair\u003cbr\u003e• Grey or white hair\u003cbr\u003e• Hair prone to brassiness or dullness\u003cbr\u003e• Maintaining salon blonde results at home\u003cbr\u003e• Daily or regular toning maintenance\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how Innovative Haircare Blonde Shampoo 1 Litre keeps blonde hair looking bright, fresh and salon-toned without leaving it dry or over-toned. Its nourishing botanical formula helps maintain softness and shine while gently correcting unwanted warmth, making it ideal for everyday blonde maintenance.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor brighter, cooler and healthier-looking blonde hair, Innovative Haircare Blonde Shampoo 1 Litre is an essential part of your toning routine. Combining gentle cleansing with nourishing Australian botanical extracts, it helps deliver soft, vibrant and beautifully toned hair with every wash\u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754784891047,"sku":"JIS103","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS103_1.jpg?v=1779323489"},{"product_id":"innovative-haircare-moisture-conditioner-1-litre","title":"Innovative Haircare Moisture Conditioner 1L","description":"\u003cp\u003eInnovative Haircare Moisture Conditioner 1 Litre is a professional salon-quality conditioner specially formulated to deeply hydrate, soften and restore dry, dehydrated and moisture-depleted hair. Designed to replenish lost moisture without weighing the hair down, this nourishing formula helps improve manageability, reduce frizz and leave the hair feeling silky smooth after every use.\u003c\/p\u003e\n\u003cp\u003eInfused with Banksia Flower extracts and Amino Acids, the formula works to strengthen and nourish the hair fibre while helping improve elasticity and softness. These moisture-rich ingredients help target dry, brittle areas of the hair, including damaged mid-lengths and split ends, leaving the hair healthier-looking and easier to style. (haircareworks.com.au\u003cbr\u003e)\u003c\/p\u003e\n\u003cp\u003eIts lightweight conditioning system provides deep hydration while maintaining movement and volume, making it suitable for all hair types — including dry, damaged, chemically treated hair and hair extensions. Unlike heavy conditioners that can leave residue or buildup, Innovative Haircare Moisture Conditioner leaves hair soft, smooth and refreshed without heaviness.\u003c\/p\u003e\n\u003cp\u003eThe formula also helps smooth the hair cuticle, improving shine and reducing rough texture caused by environmental stress, heat styling and chemical processing. With continued use, hair feels more hydrated, manageable and visibly healthier while maintaining softness and flexibility.\u003c\/p\u003e\n\u003cp\u003eSuitable for both professional salon use and at-home maintenance, the generous 1 litre bottle offers excellent value for everyday hydration and moisture support.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Deeply hydrates and nourishes dry hair\u003cbr\u003e• Helps restore softness and smoothness\u003cbr\u003e• Improves manageability and shine\u003cbr\u003e• Helps reduce frizz and rough texture\u003cbr\u003e• Lightweight moisture without heaviness\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Dry, dehydrated or moisture-depleted hair\u003cbr\u003e• Chemically treated or damaged hair\u003cbr\u003e• Hair prone to frizz or roughness\u003cbr\u003e• Hair extensions\u003cbr\u003e• Daily salon or at-home use\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how Innovative Haircare Moisture Conditioner 1 Litre leaves your hair feeling soft, silky and hydrated without feeling heavy. Its nourishing formula helps restore moisture exactly where the hair needs it most, improving shine, smoothness and manageability after every wash.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor softer, healthier and deeply hydrated hair, Innovative Haircare Moisture Conditioner 1 Litre is an essential addition to any moisture-focused haircare routine. Combining nourishing botanical extracts with strengthening amino acids, it helps deliver smooth, shiny and beautifully moisturised hair with every use.\u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754785448103,"sku":"JIS200","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS200_1.jpg?v=1779323517"},{"product_id":"innovative-haircare-intense-treatment-1-litre","title":"Innovative Haircare Intense Treatment 1L","description":"\u003cp\u003eInnovative Haircare Intense Moisture Repair Treatment 1 Litre\u003cbr\u003e$24.80\u003cbr\u003e•\u003cbr\u003eEverything Hair \u0026amp; Beauty\u003c\/p\u003e\n\u003cp\u003eInnovative Haircare Intense Treatment 1 Litre is a professional deep repair treatment specifically formulated to restore strength, hydration and resilience to severely dry, damaged and chemically treated hair. Designed as an intensive reconstructive treatment, this salon-quality formula penetrates deep into the hair shaft to rebuild weakened areas while improving softness, shine and manageability.\u003c\/p\u003e\n\u003cp\u003eEnriched with Shea Butter and Amino Acids, the formula delivers a powerful balance of moisture and protein to help repair hair that has become brittle, porous or dehydrated from excessive colouring, bleaching, heat styling or environmental stress. The amino acid complex helps reinforce the hair structure from within, while Shea Butter deeply nourishes and softens rough, dry strands.\u003c\/p\u003e\n\u003cp\u003eThis intensive treatment works to reconstruct and fortify damaged hair fibres, improving elasticity and reducing breakage while leaving the hair noticeably smoother and healthier-looking. The deeply penetrating formula helps restore body, shine and overall condition without leaving the hair feeling heavy or coated.\u003c\/p\u003e\n\u003cp\u003eUnlike lightweight conditioners that only coat the surface of the hair, Innovative Haircare Intense Treatment delivers targeted repair where the hair needs it most. It is ideal for hair that feels weak, over-processed, rough or lacking moisture and strength. With continued use, the hair appears shinier, softer and more resilient while becoming easier to style and maintain.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types — including colour-treated hair, chemically processed hair and hair extensions — this salon-size 1 litre treatment provides excellent value for regular restorative care.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Deeply repairs dry and damaged hair\u003cbr\u003e• Helps rebuild weakened hair fibres\u003cbr\u003e• Restores moisture, softness and shine\u003cbr\u003e• Improves elasticity and manageability\u003cbr\u003e• Helps reduce breakage and rough texture\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Dry, brittle or severely damaged hair\u003cbr\u003e• Chemically treated or over-processed hair\u003cbr\u003e• Hair damaged by heat styling or bleaching\u003cbr\u003e• Hair needing both protein and moisture balance\u003cbr\u003e• Professional salon or at-home repair routines\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how Innovative Haircare Intense Treatment 1 Litre transforms dry, rough and damaged hair into soft, smooth and healthier-looking strands after just a few uses. Its intensive reconstructive formula delivers deep nourishment and strengthening benefits without heaviness, making it ideal for restoring hair that feels stressed or weakened.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor intensive hydration, repair and strengthening, Innovative Haircare Intense Treatment 1 Litre is an essential treatment for damaged or chemically treated hair. Combining deep moisture with restorative protein technology, it helps deliver stronger, shinier and visibly healthier hair with every treatment.\u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754785546407,"sku":"JIS300","price":25.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS300_1.jpg?v=1779323570"},{"product_id":"innovative-haircare-colour-care-conditioner-1-litre","title":"Innovative Haircare Colour Care Conditioner 1L","description":"\u003cp\u003eInnovative Haircare Colour Care Conditioner 1 Litre is a professional salon-quality conditioner specially formulated to nourish, protect and maintain colour-treated hair. Designed to instantly detangle while replenishing moisture, this lightweight yet deeply conditioning formula helps preserve colour vibrancy, improve softness and restore shine without weighing the hair down. \u003cbr\u003eInfused with Sunflower Seed Oil, Shea Butter and a balanced protein-moisture complex, this conditioner works to strengthen and smooth the hair fibre while protecting against dryness and colour fade. Sunflower Seed Oil helps enhance shine and maintain hydration, while Shea Butter softens and nourishes the hair for improved manageability and elasticity. \u003cbr\u003eAdvanced UV filters help shield the hair from environmental stress and sun exposure that can contribute to dullness and fading, making it ideal for maintaining salon-fresh colour between appointments. The formula supports healthier-looking hair by helping to smooth the cuticle, reduce roughness and improve overall texture and softness. \u003cbr\u003eUnlike heavy conditioners that can leave residue or buildup, Innovative Haircare Colour Care Conditioner provides lightweight hydration that leaves the hair silky, refreshed and easy to style. Suitable for all hair types — including colour-treated hair, chemically processed hair and hair extensions — it is gentle enough for regular salon or at-home use. \u003cbr\u003eThe generous 1 litre salon-size bottle offers excellent value while helping maintain vibrant, glossy and manageable hair with every use.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003cbr\u003e• Helps protect colour-treated hair from fading\u003cbr\u003e• Instantly detangles and softens hair\u003cbr\u003e• Enhances shine, smoothness and manageability\u003cbr\u003e• Nourishes and hydrates without heaviness\u003cbr\u003e• Infused with UV filters for colour protection\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003cbr\u003e• Colour-treated or chemically processed hair\u003cbr\u003e• Dry or dull hair needing extra hydration\u003cbr\u003e• Hair prone to colour fade between salon visits\u003cbr\u003e• Hair extensions\u003cbr\u003e• Daily salon or at-home use\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003cbr\u003eYou’ll love how Innovative Haircare Colour Care Conditioner 1 Litre keeps your colour looking vibrant while leaving your hair soft, silky and manageable. Its nourishing formula delivers hydration and protection without weighing the hair down, making it perfect for maintaining healthy, salon-fresh colour every day.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003cbr\u003eFor vibrant colour, lasting hydration and healthier-looking hair, Innovative Haircare Colour Care Conditioner 1 Litre is an essential addition to any colour maintenance routine. Combining nourishing botanical ingredients with UV protection technology, it helps deliver soft, shiny and beautifully maintained colour-treated hair with every use. \u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754785579175,"sku":"JIS201","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS201_1.jpg?v=1779323542"}],"url":"https:\/\/amr.com.au\/collections\/innovative-haircare.oembed","provider":"AMR Beauty Group","version":"1.0","type":"link"}