{"title":"New Wella Colours","description":null,"products":[{"product_id":"wella-professionals-koleston-perfect-60ml","title":"Wella Professionals Koleston Perfect 60ml","description":"\u003cp\u003eWella Professionals Koleston Perfect 60ml is a professional permanent hair-colour range created for precise, personalised salon results. The shade selection spans natural, brunette, red, blonde and creative mixing directions, allowing a colourist to choose the depth and tone for the client's starting base and service goal. Wella positions Koleston Perfect for balanced, true-to-tone colour with natural-looking depth and shine, with up to 100% grey coverage when the appropriate shade and method are used.\u003c\/p\u003e\n\u003ch3\u003eColour Performance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent colour for controlled tone, depth and long-lasting salon results.\u003c\/li\u003e\n\u003cli\u003eUltra Precision Technology supports balanced, true-to-tone colour over time.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier is designed to support predictable colour performance when metals are present in the hair.\u003c\/li\u003e\n\u003cli\u003eOffers up to 100% grey coverage with suitable shades and professional formulation.\u003c\/li\u003e\n\u003cli\u003eAvailable as individual 60ml shade variants for accurate selection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only. Select the shade and compatible Welloxon Perfect developer according to the current Wella technical guide, the natural depth, percentage of grey, previous colour and desired result. Measure the formula accurately, apply using the specified method, observe the stated development time, then rinse and complete the service as directed. Mixing ratios and timing can differ across shade groups, so the pack instructions for the chosen variant take priority.\u003c\/p\u003e\n\u003ch3\u003eShade Selection\u003c\/h3\u003e\n\u003cp\u003eChoose the variant by its Wella shade code and confirmed tone description. A screen image is a guide only and cannot predict the result on every base. A colourist should consider undertone, porosity, existing artificial colour and the amount of grey before formulating. Strand testing is recommended whenever the colour history or expected result is uncertain.\u003c\/p\u003e\n\u003ch3\u003eProfessional Safety\u003c\/h3\u003e\n\u003cp\u003eHair colourants can cause severe allergic reactions. Follow all warnings and perform the required allergy alert test 48 hours before every colour service, even when the client has coloured previously. Wear suitable gloves, avoid use on an irritated scalp, keep the product away from the eyes and do not use it to colour eyelashes or eyebrows. Stop immediately if an unexpected reaction occurs.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Wella Professionals.\u003c\/li\u003e\n\u003cli\u003eRange: Koleston Perfect.\u003c\/li\u003e\n\u003cli\u003eProduct type: Professional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eFormat: 60ml colour tube.\u003c\/li\u003e\n\u003cli\u003eVariant selection: Shade.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"0\/00 Clear","offer_id":50929121788071,"sku":"WPKP2370","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"0\/11 Ash Intensive","offer_id":50929121919143,"sku":"WPKP2417","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"0\/28 Matt Blue","offer_id":50929122017447,"sku":"WPKP2462","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"0\/30 Gold","offer_id":50929119559847,"sku":"WPKP5959","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"0\/43 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The updated range is designed to deliver true-to-tone vibrancy across different hair conditions, including damaged or porous areas where uneven colour uptake can be a concern. Its no-drip consistency supports precise application by bottle or by bowl and brush, while the broad shade palette gives colourists room to deepen, tone, refresh, blend or create multi-tonal results.\u003c\/p\u003e\n\u003ch3\u003eWhat the Color Touch Family Offers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-shine, demi-permanent colour for clients who want visible tonal impact with softer regrowth.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology in the updated formula to support reliable, true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eA wide intermixable palette spanning Pure Naturals, Rich Naturals, Deep Browns and Vibrant Reds.\u003c\/li\u003e\n\u003cli\u003eDedicated Plus shades for stronger grey blending and Special Mix shades for formula customisation.\u003c\/li\u003e\n\u003cli\u003eColour designed to fade progressively, allowing future tonal changes with lower commitment than permanent colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSelect the Correct Sub-Range\u003c\/h3\u003e\n\u003cp\u003ePure Naturals, Rich Naturals, Deep Browns and Vibrant Reds provide the main depth-and-tone palette. Color Touch Plus is a distinct low-ammonia sub-range created for clients who need more grey blending while still preferring a demi-permanent result; Wella's claim of up to 70% grey coverage applies to Color Touch Plus, not automatically to every Color Touch shade. Color Touch Special Mix is also a specialist sub-range: it is used to intensify, neutralise, dilute or customise a formula and must not be presented as if every Special Mix shade were a conventional standalone depth colour.\u003c\/p\u003e\n\u003ch3\u003eCreative and Corrective Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe family can support same-depth colour, darkening, tonal refresh, transformative toning and personalised multi-tonal services when the starting canvas and formula are correctly assessed. Special Mix allows a trained colourist to strengthen or redirect tone, while the clear option can reduce intensity. These possibilities depend on the chosen baseline shade, the amount of Special Mix, the selected emulsion and the condition of the hair; they are professional formulation decisions, not universal promises attached to every shade.\u003c\/p\u003e\n\u003ch3\u003eProfessional Application\u003c\/h3\u003e\n\u003cp\u003eChoose the Color Touch sub-range before mixing because the compatible emulsion and service objective differ. Baseline Color Touch and Special Mix services use Color Touch Emulsion, while Color Touch Plus uses its dedicated 4% Plus Emulsion. Application may be to dry, pre-shampooed or towel-dried hair depending on whether the service is a root touch-up, first application or toning service. Follow the current Wella technical guide for formula, development and aftercare rather than transferring directions from another sub-range.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free claims apply to the main Color Touch and Special Mix formulas; Color Touch Plus is the explicit low-ammonia exception.\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage is a Color Touch Plus claim and must not be generalised to the entire 57-variant product family.\u003c\/li\u003e\n\u003cli\u003eSpecial Mix shades require controlled formula design and should not be substituted solely by tonal name.\u003c\/li\u003e\n\u003cli\u003eFinal colour depends on starting level, underlying pigment, porosity, previous colour and the selected emulsion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eProfessional demi-permanent colour. 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The range combines a focused natural, cool, neutral, brown and gold palette with Wella's Control-X Technology, which is designed to form colour quickly and limit progressive over-processing. It gives colourists a dedicated express option for matching regrowth to established lengths while maintaining a polished, natural-looking finish.\u003c\/p\u003e\n\u003ch3\u003ePerformance for a Focused Salon Service\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage in a 10-minute development service when the hair and shade selection are suitable.\u003c\/li\u003e\n\u003cli\u003ePermanent colour performance intended primarily for fast root retouching rather than a general-purpose creative colour service.\u003c\/li\u003e\n\u003cli\u003eControl-X Technology for rapid colour formation and dependable, non-progressive processing.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier and ME+ Dye Technology within the professional colour system.\u003c\/li\u003e\n\u003cli\u003eA concise shade portfolio designed to support practical matching across natural and tonal root formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eChoose the Shade Against the Existing Lengths\u003c\/h3\u003e\n\u003cp\u003eUse the starting level, percentage and distribution of grey, existing mid-length colour and desired tonal direction to choose the variant. Core level shades establish depth, cool and neutral options help control tonal direction, and brown or gold options support warmer or richer matching. The express timing does not remove the need for professional diagnosis: resistant grey, incompatible prior colour or an unsuitable shade choice can prevent the expected coverage result.\u003c\/p\u003e\n\u003ch3\u003eProfessional Root Application\u003c\/h3\u003e\n\u003cp\u003eColor Xpress is mixed with the specified Welloxon Perfect developer and applied to dry hair, beginning where the concentration of grey or white hair is greatest. Wella's official application guidance uses a 10-minute development time without heat, followed by emulsification, thorough rinsing, cleansing and post-colour treatment. Developer strength, formula choice, scalp suitability and any use of controlled heat must follow the current shade packaging and technical instructions.\u003c\/p\u003e\n\u003ch3\u003eCoverage Boundaries and Safety\u003c\/h3\u003e\n\u003cp\u003eThe “up to 100%” statement is a maximum performance claim, not a guarantee for every head of hair. Wella's own application guidance identifies resistant grey as a condition that may require an alternative resistant-coverage service. ME+ Dye Technology does not remove the possibility of an allergic reaction, so all warnings and the required allergy alert procedure still apply. This product is intended for trained professional use and should not be positioned as a casual at-home ten-minute colour.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse Color Xpress for appropriate permanent root-retouch services; do not generalise the express timing to unrelated Wella colour ranges.\u003c\/li\u003e\n\u003cli\u003eStart application in the areas with the highest grey concentration to support even coverage within the short service window.\u003c\/li\u003e\n\u003cli\u003eAssess resistant grey before mixing and select another Wella service when Color Xpress is not the suitable coverage route.\u003c\/li\u003e\n\u003cli\u003eAlways use the current developer, safety warnings and after-treatment instructions for the exact shade selected.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eProfessional permanent hair colour for express root touch-up services. 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Its balanced-pH system deposits translucent colour while respecting the hair's natural highs and lows, making it a controlled option for tonal adjustment rather than a permanent colour change. The gel-cream texture is designed for clean, even salon application and leaves the hair with a smooth, silky feel and a healthy-looking, glass-like finish.\u003c\/p\u003e\n\u003ch3\u003eWhat the Shinefinity Service Delivers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eZero-lift, true-to-tone colour glazing that enhances the existing base instead of lightening it.\u003c\/li\u003e\n\u003cli\u003eTranslucent tone and reflective shine for natural, coloured, porous or pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eBalanced-pH technology with hydrating lipids to help smooth the cuticle and support a soft hair feel.\u003c\/li\u003e\n\u003cli\u003eA no-drip gel-cream consistency suited to bottle application or a professional bowl-and-brush service.\u003c\/li\u003e\n\u003cli\u003eA broad palette for cooling warmth, enriching natural-looking tones, adding warmth or creating a clear shine service.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eChoose the Shade and Service Intentionally\u003c\/h3\u003e\n\u003cp\u003eThe Cool, Natural and Warm shade groups allow the colourist to select depth and tonal direction around the client's starting level, porosity and desired finish. Shade results remain translucent, so the existing canvas influences the final appearance. Booster-labelled shades are formulation tools rather than ordinary depth shades: they may be used to adjust intensity, support neutralisation or create a more customised formula. Clear 00\/00 can be selected for a pure shine service or used to soften another shade. Always follow the current Wella shade guide for the exact role and quantity of a Booster; the Booster options are not interchangeable and should not be treated as standard standalone depth shades.\u003c\/p\u003e\n\u003ch3\u003eProfessional Application\u003c\/h3\u003e\n\u003cp\u003eShinefinity Glaze must be combined with the dedicated Shinefinity Activator and applied by a trained colour professional. Wella supports applications on dry or towel-dried hair and publishes distinct standard, speed, corrective and balancing glaze services. The colourist should therefore select the service route before deciding the application canvas and development time. Hair history, porosity, prior lightening and the target tone must be assessed before formulation, and the current pack instructions and professional technical guide remain the controlling directions for the selected shade and activator.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis is a deposit-only colour glaze; it is not a lightener and should not be sold as a permanent grey-coverage service.\u003c\/li\u003e\n\u003cli\u003eThe same shade can appear different across natural, coloured and pre-lightened starting levels.\u003c\/li\u003e\n\u003cli\u003eBooster shades require formula-specific judgement and must not be substituted solely because their tonal names appear similar.\u003c\/li\u003e\n\u003cli\u003eUse only the dedicated Shinefinity system, observe all colour-service warnings and complete the required allergy alert procedure before application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eProfessional demi-permanent colour glaze. 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