{"title":"Products for Blondes","description":"\u003ch1\u003eBlonde Hair Products\u003c\/h1\u003e\u003cp\u003eYou leave the salon with a clean, cool blonde. Three or four washes later it has turned yellow, and the ends feel like straw. Lightening opens up the hair's outer layer, so hard water, sun and heat styling pull warm tones through fast, and the same open, porous hair loses moisture with every wash. A regular shampoo doesn't deal with either problem. Blonde hair products do both. Toning pigments cancel the brass, and repair and moisture ingredients keep lightened hair strong and soft. This range brings every blonde shampoo, conditioner, mask and treatment we stock into one place, so you can build the whole routine at once.\u003c\/p\u003e\u003ch2\u003eFind the Right Products for Your Blonde\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePlatinum, icy or heavily bleached blonde.\u003c\/strong\u003e Yellow shows up fastest on the lightest hair, so it needs strong violet toners, often labelled 'No Yellow'. This hair has been lifted the most, so add a leave-in repair treatment to protect it between washes.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eHighlights and balayage.\u003c\/strong\u003e You only need to tone the light pieces. A medium-strength toning shampoo keeps highlights cool without dulling the darker base.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eDark blonde or lifted brunette that turns orange.\u003c\/strong\u003e Purple won't fix orange. You need blue pigment, usually labelled 'No Orange' or 'Brass Off'.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eNatural blonde that has never been bleached.\u003c\/strong\u003e It needs a light touch, because strong toners can leave it flat or grey. A gentle gloss or toning shampoo once a week is plenty. Toning drops you mix into your conditioner let you control the strength.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eGrey, silver or white hair.\u003c\/strong\u003e It picks up yellow the same way blonde does. Silver shampoos and conditioners are made to brighten it without leaving a purple tint.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBuild Your Blonde Routine\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eTone when you wash.\u003c\/strong\u003e Use a \u003ca href=\"https:\/\/amr.com.au\/collections\/purple-shampoo-for-blonde-hair\"\u003epurple shampoo for blonde hair\u003c\/a\u003e once or twice a week. On the other days, switch to an \u003ca href=\"https:\/\/amr.com.au\/collections\/everyday-shampoo\"\u003eeveryday shampoo\u003c\/a\u003e so pigment doesn't build up.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCondition to hold the tone.\u003c\/strong\u003e A \u003ca href=\"https:\/\/amr.com.au\/collections\/blonde-conditioner\"\u003eblonde conditioner\u003c\/a\u003e keeps toning between shampoos and puts back the moisture lightening strips out.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMask once a week.\u003c\/strong\u003e A \u003ca href=\"https:\/\/amr.com.au\/collections\/blonde-hair-mask\"\u003eblonde hair mask\u003c\/a\u003e tones deeper than shampoo and treats dry, fragile lengths at the same time.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eProtect before heat.\u003c\/strong\u003e Hot tools push blonde warmer and weaken lightened hair, so use a \u003ca href=\"https:\/\/amr.com.au\/collections\/heat-protectant\"\u003eheat protectant\u003c\/a\u003e every time you style.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eIf your blonde has gone too purple or dull, one or two washes with a \u003ca href=\"https:\/\/amr.com.au\/collections\/clarifying-shampoo\"\u003eclarifying shampoo\u003c\/a\u003e will bring it back. If your hair snaps or stretches when wet, the problem is damage, not tone. Our \u003ca href=\"https:\/\/amr.com.au\/collections\/damaged-hair\"\u003eproducts for damaged hair\u003c\/a\u003e and \u003ca href=\"https:\/\/amr.com.au\/blogs\/news\/the-essential-guide-to-effective-bleached-hair-care-routine\"\u003eguide to caring for bleached hair\u003c\/a\u003e cover the repair side.\u003c\/p\u003e\u003ch2\u003eWhy Salon Blonde Care Makes a Difference\u003c\/h2\u003e\u003cp\u003eProfessional blonde products use stronger, better-quality pigments that cancel brass evenly instead of leaving a purple cast. They are made with richer conditioning bases, because lightened hair is always thirstier than untouched hair. That means you tone and condition in one step, and your blonde stays brighter for longer between salon visits.\u003c\/p\u003e\u003cp\u003eAMR stocks salon blonde care from leading professional brands, in home sizes and salon sizes, all shipped Australia-wide as part of our wider \u003ca href=\"https:\/\/amr.com.au\/collections\/hair-care\"\u003ehair care products\u003c\/a\u003e range. Salon toners that you mix with developer are in \u003ca href=\"https:\/\/amr.com.au\/collections\/hair-toner\"\u003eHair Toners\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"fanola-no-yellow-vegan-mask-sulfate-free-350ml","title":"Fanola No Yellow Vegan Mask Sulfate Free 350ml","description":"\u003cp\u003eNo Yellow Vegan Mask is a toning mask for eliminating unwanted yellow tones from blonde, bleached and lightened hair. Enriched with Shea Butter, the mask is highly conditioning and effective at detangling and nourishing hair, making hair soft and silky.\u003c\/p\u003e\n\u003cp\u003eNo Yellow Vegan is cruelty free and blondes can now tone hair without worrying about nasties as the formula is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free\u003c\/li\u003e\n\u003cli\u003eSilicone Free\u003c\/li\u003e\n\u003cli\u003eParaben Free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":45530275250343,"sku":"96789","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/96789_1.jpg?v=1716959574"},{"product_id":"natural-look-silver-screen-ice-blonde-conditioner-1l","title":"Natural Look Silver Screen Ice Blonde Conditioner 1L","description":"\u003cp\u003eNatural Look Silver Screen Ice Blonde Conditioner makes fair hair easier than ever. This interval colour refresher has been specifically designed for blonde, grey or bleached hair types. Simply add to your normal wash routine to unlock low levels of violet and blue pigments. By using inside Natural Look Silver Screen Ice Blonde Conditioner, you can prevent brassy and warm tones from creeping into the hair.\u003c\/p\u003e\n\u003cp\u003eNot only is toning available, but Natural Look Silver Screen Ice Blonde Conditioner aids the hair by smoothing, detangling and improving combability. As if that wasn't enough, body is boosted and shine is increased to create a healthier-looking appearance with every use.\u003c\/p\u003e\n\u003cp\u003eThe reason Natural Look Silver Screen Ice Blonde Conditioner is so effective is because of the careful selection of natural and organic ingredients. In particular, there are wheat amino acids and organic plant extracts that bathe each strand in goodness. The salon-grade formula is even pH-balanced and 100% ethical. Expect a vegan, cruelty-free, paraben-free, petrochemical-free and environmentally sustainable product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA conditioner designed for fair hair.\u003c\/li\u003e\n\u003cli\u003eLow levels of violet and blue pigments.\u003c\/li\u003e\n\u003cli\u003eBanish brassy and warm tones.\u003c\/li\u003e\n\u003cli\u003eDetangles, smoothes and improves combability.\u003c\/li\u003e\n\u003cli\u003eThe body of the hair is boosted.\u003c\/li\u003e\n\u003cli\u003eShine is increased with every use.\u003c\/li\u003e\n\u003cli\u003eNatural and organic ingredients.\u003c\/li\u003e\n\u003cli\u003eWheat amino acids and organic plant extracts add nourishment.\u003c\/li\u003e\n\u003cli\u003eFree from parabens and petrochemicals.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003cli\u003eEnvironmentally sustainable.\u003c\/li\u003e\n\u003cli\u003eAustralian-made and owned.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIs Natural Look Silver Screen Ice Blonde Conditioner \u003c\/strong\u003e\u003cstrong\u003eFor You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConvenient hair care for blonde hair.\u003c\/li\u003e\n\u003cli\u003eTones, detangles, conditions and adds shine.\u003c\/li\u003e\n\u003cli\u003eMade by an ethical hair care brand.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Natural Look","offers":[{"title":"Default Title","offer_id":45530451181735,"sku":"103039","price":35.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/1-103039_1_9819a1d3-f517-41bc-8e28-a8b4d67913c6.jpg?v=1737686177"},{"product_id":"natural-look-silver-screen-ice-blonde-shampoo-1l","title":"Natural Look Silver Screen Ice Blonde Shampoo 1L","description":"\u003cp\u003eNatural Look Silver Screen Ice Blonde Shampoo makes fair hair easier than ever. This interval colour refresher has been specifically designed for blonde, grey or bleached hair types. Simply add to your normal wash routine to unlock low levels of violet and blue pigments. By using inside Natural Look Silver Screen Ice Blonde Shampoo, you can prevent brassy and warm tones from creeping into the hair.\u003c\/p\u003e\n\u003cp\u003eNot only is toning available, but Natural Look Silver Screen Ice Blonde Shampoo aids the hair by clearing away dirt, oils and other impurities. As if that wasn't enough, body is boosted and shine is increased to create a healthier-looking appearance with every use.\u003c\/p\u003e\n\u003cp\u003eThe reason Natural Look Silver Screen Ice Blonde Shampoo is so effective is because of the careful selection of natural and organic ingredients. In particular, there are wheat amino acids and organic plant extracts that bathe each strand in goodness. The salon-grade formula is even pH-balanced and 100% ethical. Expect a vegan, cruelty-free, paraben-free, petrochemical-free and environmentally sustainable product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA shampoo designed for fair hair.\u003c\/li\u003e\n\u003cli\u003eLow levels of violet and blue pigments.\u003c\/li\u003e\n\u003cli\u003eBanish brassy and warm tones.\u003c\/li\u003e\n\u003cli\u003eCleanses the hair gently and deeply.\u003c\/li\u003e\n\u003cli\u003eThe body of the hair is boosted.\u003c\/li\u003e\n\u003cli\u003eShine is increased with every use.\u003c\/li\u003e\n\u003cli\u003eNatural and organic ingredients.\u003c\/li\u003e\n\u003cli\u003eWheat amino acids and organic plant extracts add nourishment.\u003c\/li\u003e\n\u003cli\u003eFree from parabens and petrochemicals.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003cli\u003eEnvironmentally sustainable.\u003c\/li\u003e\n\u003cli\u003eAustralian-made and owned.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIs Natural Look Silver Screen Ice Blonde Shampoo \u003c\/strong\u003e\u003cstrong\u003eFor You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConvenient haircare for blonde hair.\u003c\/li\u003e\n\u003cli\u003eTones, cleanses, add body and adds shine.\u003c\/li\u003e\n\u003cli\u003eMade by an ethical hair care brand.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Natural Look","offers":[{"title":"Default Title","offer_id":45530512523431,"sku":"103037","price":35.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/103037_1_895e94c1-d2e7-4ce1-aabe-c63a40209c5a.jpg?v=1773020789"},{"product_id":"keracolor-toning-drops-gold-60ml","title":"Keracolor Toning Drops Gold 60ml","description":"\u003cp\u003ePlop some Keracolor Toning Drops Gold to intensify your colour cred. Pop these pigments into your favourite product to satisfy your gold cravings. Drop in a-little to increase the lustre, drop in a-lot to break the bank.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eFor golden tones\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eInstantly adds warmth to blonde and white hair\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eTurn any shampoo, conditioner or cream-based styling product into a toner\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eAdd to any Keracolor Color + Clenditioner to create custom cocktails\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eEnhance pigments or neutralise unwanted tones\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eAdds a boost of pigment as well as shine\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eRinse out or leave in hair\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eKeratin infused to rebuild hair from inside out\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCoconut and Caster Oils hydrate, strengthen and moisturise sealing damaged cuticles\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eNo animal testing\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eMade in USA\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eEasy to use pump bottle, so you can measure out exactly what you need\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eSize: 60mL\u003c\/p\u003e","brand":"Keracolor","offers":[{"title":"Default Title","offer_id":45531016626343,"sku":"906749","price":19.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/906749_1.jpg?v=1716963296"},{"product_id":"fanola-no-orange-vegan-shampoo-sulfate-free-350ml","title":"Fanola No Orange Vegan Shampoo Sulfate Free 350ml","description":"\u003cp\u003eFanola No Orange Vegan has hit Australia! Introducing the Fanola No Orange Vegan Shampoo and Mask, available in 350ml and 1L sizes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is it?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo Orange Vegan Shampoo is considered a colour corrector for brunette hair types. The Shampoo with a special blue pigment not only helps tone your hair and neutralises unwanted brassy tones and orange hues, it is completely free of sulphates, silicones and parabens.\u003c\/p\u003e\u003cp\u003eThe Shampoo is ideal for Brunettes, Dark Blondes, Grey and Platinum Hair types.\u003c\/p\u003e\u003cp\u003eCan be used in salon and at home.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProfessional use\u003c\/em\u003e - Can be used to tone down orange undertones, leave on for 5-15minutes pH 5.0-5.5\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHome maintenance\u003c\/em\u003e - Can be used 1-2 times a week to help with undesired copper\/red reflections.\u003c\/p\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":45531399618727,"sku":"F96985","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/F96985_1.jpg?v=1743376573"},{"product_id":"natural-look-silver-screen-ice-blonde-shampoo-375ml","title":"Natural Look Silver Screen Ice Blonde Shampoo 375ml","description":"\u003cp\u003eNatural Look Silver Screen Ice Blonde Shampoo makes fair hair easier than ever. This interval colour refresher has been specifically designed for blonde, grey or bleached hair types. Simply add to your normal wash routine to unlock low levels of violet and blue pigments. By using inside Natural Look Silver Screen Ice Blonde Shampoo, you can prevent brassy and warm tones from creeping into the hair.\u003c\/p\u003e\n\u003cp\u003eNot only is toning available, but Natural Look Silver Screen Ice Blonde Shampoo aids the hair by clearing away dirt, oils and other impurities. As if that wasn't enough, body is boosted and shine is increased to create a healthier-looking appearance with every use.\u003c\/p\u003e\n\u003cp\u003eThe reason Natural Look Silver Screen Ice Blonde Shampoo is so effective is because of the careful selection of natural and organic ingredients. In particular, there are wheat amino acids and organic plant extracts that bathe each strand in goodness. The salon-grade formula is even pH-balanced and 100% ethical. Expect a vegan, cruelty-free, paraben-free, petrochemical-free and environmentally sustainable product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA shampoo designed for fair hair.\u003c\/li\u003e\n\u003cli\u003eLow levels of violet and blue pigments.\u003c\/li\u003e\n\u003cli\u003eBanish brassy and warm tones.\u003c\/li\u003e\n\u003cli\u003eCleanses the hair gently and deeply.\u003c\/li\u003e\n\u003cli\u003eThe body of the hair is boosted.\u003c\/li\u003e\n\u003cli\u003eShine is increased with every use.\u003c\/li\u003e\n\u003cli\u003eNatural and organic ingredients.\u003c\/li\u003e\n\u003cli\u003eWheat amino acids and organic plant extracts add nourishment.\u003c\/li\u003e\n\u003cli\u003eFree from parabens and petrochemicals.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003cli\u003eEnvironmentally sustainable.\u003c\/li\u003e\n\u003cli\u003eAustralian-made and owned.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIs Natural Look Silver Screen Ice Blonde Shampoo \u003c\/strong\u003e\u003cstrong\u003eFor You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConvenient haircare for blonde hair.\u003c\/li\u003e\n\u003cli\u003eTones, cleanses, add body and adds shine.\u003c\/li\u003e\n\u003cli\u003eMade by an ethical hair care brand.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Natural Look","offers":[{"title":"Default Title","offer_id":45531420491943,"sku":"105247","price":17.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/1-105247_1_59d72dfa-4857-49a8-958a-88bde84b1594.jpg?v=1737686316"},{"product_id":"natural-look-silver-screen-ice-blonde-conditioner-300ml","title":"Natural Look Silver Screen Ice Blonde Conditioner 300ml","description":"\u003cp\u003eNatural Look Silver Screen Ice Blonde Conditioner makes fair hair easier than ever. This interval colour refresher has been specifically designed for blonde, grey or bleached hair types. Simply add to your normal wash routine to unlock low levels of violet and blue pigments. By using inside Natural Look Silver Screen Ice Blonde Conditioner, you can prevent brassy and warm tones from creeping into the hair.\u003c\/p\u003e\n\u003cp\u003eNot only is toning available, but Natural Look Silver Screen Ice Blonde Conditioner aids the hair by smoothing, detangling and improving combability. As if that wasn't enough, body is boosted and shine is increased to create a healthier-looking appearance with every use.\u003c\/p\u003e\n\u003cp\u003eThe reason Natural Look Silver Screen Ice Blonde Conditioner is so effective is because of the careful selection of natural and organic ingredients. In particular, there are wheat amino acids and organic plant extracts that bathe each strand in goodness. The salon-grade formula is even pH-balanced and 100% ethical. Expect a vegan, cruelty-free, paraben-free, petrochemical-free and environmentally sustainable product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA conditioner designed for fair hair.\u003c\/li\u003e\n\u003cli\u003eLow levels of violet and blue pigments.\u003c\/li\u003e\n\u003cli\u003eBanish brassy and warm tones.\u003c\/li\u003e\n\u003cli\u003eDetangles, smoothes and improves combability.\u003c\/li\u003e\n\u003cli\u003eThe body of the hair is boosted.\u003c\/li\u003e\n\u003cli\u003eShine is increased with every use.\u003c\/li\u003e\n\u003cli\u003eNatural and organic ingredients.\u003c\/li\u003e\n\u003cli\u003eWheat amino acids and organic plant extracts add nourishment.\u003c\/li\u003e\n\u003cli\u003eFree from parabens and petrochemicals.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003cli\u003eEnvironmentally sustainable.\u003c\/li\u003e\n\u003cli\u003eAustralian-made and owned.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIs Natural Look Silver Screen Ice Blonde Conditioner \u003c\/strong\u003e\u003cstrong\u003eFor You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConvenient hair care for blonde hair.\u003c\/li\u003e\n\u003cli\u003eTones, detangles, conditions and adds shine.\u003c\/li\u003e\n\u003cli\u003eMade by an ethical hair care brand.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Natural Look","offers":[{"title":"Default Title","offer_id":45531421180071,"sku":"105248","price":17.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/2-105248_1_de00054e-a4a3-403e-9eec-7cd1ac8cf6e8.jpg?v=1737686312"},{"product_id":"loreal-professionnel-blondifier-masque-500ml","title":"L'Oreal Professionnel Blondifier Masque 500ml","description":"\u003cp\u003eResurface and illuminate your blonde locks with the LOréal Professionnel Serie Expert Blondifier Masque; a nourishing hair mask that replenishes and smooths fibres of each and every strand for revived shine and radiance.\u003c\/p\u003e\u003cp\u003eEnriched with Polyphenols present in superfood Açai Berry, the antioxidant-packed treatment leaves fair hair soft, smooth and brilliantly lustrous with enhanced resilience and improved health.\u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":45534712135847,"sku":"LOR105973","price":57.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/LOR105973_1.jpg?v=1716977092"},{"product_id":"dumb-blonde-redefined-no-yellow-shampoo-1l","title":"Dumb Blonde No Yellow Shampoo 1L","description":"\u003cp\u003eKeep blonde hair bright, cool, and salon-fresh with the Dumb Blonde Redefined No Yellow Shampoo 1L — a professional-size violet toning shampoo created to neutralise unwanted yellow tones while gently cleansing and strengthening the hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for salons or blonde lovers who tone regularly, this large-format shampoo delivers long-lasting colour maintenance without compromising hair condition. The powerful violet pigments work to cancel yellow warmth, while nourishing ingredients help preserve moisture, softness, and shine.\u003c\/p\u003e\n\u003cp\u003eDesigned for frequent use, this shampoo keeps blonde, platinum, silver, and lightened hair looking clean, luminous, and perfectly balanced.\u003c\/p\u003e\n\u003cp\u003eProudly Australian owned, this professional litre size offers exceptional value while maintaining the same high-performance, clean formulation trusted in salon environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Neutralises yellow and brassy tones\u003cbr\u003e• Ideal for blonde, platinum, silver, and grey hair\u003cbr\u003e• Professional violet pigment technology\u003cbr\u003e• Gently cleanses without stripping moisture\u003cbr\u003e• Maintains cool blonde results between services\u003cbr\u003e• Improves shine, softness, and manageability\u003cbr\u003e• Strengthens colour-treated hair\u003cbr\u003e• Perfect for salon or home use\u003cbr\u003e• Australian owned brand\u003cbr\u003e• Vegan friendly and cruelty free\u003cbr\u003e• Paraben free\u003cbr\u003e• Sulphate free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChamomile Extract\u003cbr\u003eSoftens hair while enhancing brightness and shine.\u003c\/li\u003e\n\u003cli\u003eSoy Protein\u003cbr\u003eHelps strengthen hair and reduce breakage.\u003c\/li\u003e\n\u003cli\u003eBisabolol\u003cbr\u003eSupports hair comfort and overall condition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Yellow Shampoo 1L\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 1L size gives you long-term toning confidence with professional results every wash. It keeps blonde hair cool, clean, and vibrant without dryness or over-toning — making it ideal for frequent blondes, salons, or households with multiple blonde clients.\u003c\/p\u003e\n\u003cp\u003eIt’s powerful where it matters and gentle where it counts.\u003c\/p\u003e\n\u003cp\u003eThe Dumb Blonde Redefined No Yellow Shampoo 1L delivers professional blonde toning, long-lasting brightness, and superior value in one essential product — keeping blonde hair beautifully cool, healthy, and salon-fresh every day.\u003c\/p\u003e","brand":"Dumb Blonde","offers":[{"title":"Default Title","offer_id":45534733861031,"sku":"104509","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/104509_1_a450d5f7-b708-4667-8416-bac4b2458963.jpg?v=1770877223"},{"product_id":"dumb-blonde-redefined-no-yellow-shampoo-375ml","title":"Dumb Blonde No Yellow Shampoo 375ml","description":"\u003cp\u003eMaintain bright, cool blonde tones with the Dumb Blonde Redefined No Yellow Shampoo 375ml — a violet-pigment toning shampoo designed to neutralise unwanted yellow warmth while gently cleansing and strengthening the hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for blonde, platinum, silver, and lightened hair, this shampoo works to refresh and rebalance colour between salon visits. The advanced violet pigment technology counteracts brassy yellow tones, while conditioning ingredients help maintain moisture, softness, and shine.\u003c\/p\u003e\n\u003cp\u003eFormulated to cleanse without stripping, this shampoo leaves blonde hair feeling fresh, vibrant, and beautifully cool-toned after every wash.\u003c\/p\u003e\n\u003cp\u003eProudly Australian owned, the No Yellow Shampoo combines professional toning performance with a gentle, hair-loving formula suitable for regular use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Neutralises yellow and brassy tones\u003cbr\u003e• Ideal for blonde, platinum, silver, and grey hair\u003cbr\u003e• Violet pigment technology for effective toning\u003cbr\u003e• Gently cleanses without drying the hair\u003cbr\u003e• Helps maintain cool blonde results\u003cbr\u003e• Improves shine and manageability\u003cbr\u003e• Strengthens and smooths colour-treated hair\u003cbr\u003e• Suitable for regular use\u003cbr\u003e• Australian owned brand\u003cbr\u003e• Vegan friendly and cruelty free\u003cbr\u003e• Paraben free\u003cbr\u003e• Sulphate free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChamomile Extract\u003cbr\u003eHelps enhance shine while softening and conditioning the hair.\u003c\/li\u003e\n\u003cli\u003eSoy Protein\u003cbr\u003eStrengthens the hair fibre and improves elasticity.\u003c\/li\u003e\n\u003cli\u003eBisabolol\u003cbr\u003eSoothes and supports healthy-looking hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Yellow Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis shampoo delivers visible toning results while still caring for the hair. 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The advanced toning pigments work to counteract yellow warmth, while conditioning ingredients restore moisture lost through bleaching, colouring, and heat styling.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional purple masks that can leave hair feeling dry or heavy, this formula delivers powerful toning with intensive care — leaving hair smooth, glossy, and visibly healthier after every use.\u003c\/p\u003e\n\u003cp\u003eProudly Australian owned, this professional litre size is perfect for salons or high-use blondes seeking long-lasting colour maintenance with superior hair condition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Neutralises unwanted yellow and brassy tones\u003cbr\u003e• Ideal for blonde, platinum, silver, and grey hair\u003cbr\u003e• Violet pigment technology for effective toning\u003cbr\u003e• Deeply hydrates and nourishes the hair\u003cbr\u003e• Restores softness and shine\u003cbr\u003e• Improves manageability and smoothness\u003cbr\u003e• Helps repair colour-treated and bleached hair\u003cbr\u003e• Professional litre size for salon or frequent use\u003cbr\u003e• Australian owned brand\u003cbr\u003e• Vegan friendly and cruelty free\u003cbr\u003e• Paraben free\u003cbr\u003e• Sulphate free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChamomile Extract\u003cbr\u003eHelps soften hair while enhancing brightness and shine.\u003c\/li\u003e\n\u003cli\u003eSoy Protein\u003cbr\u003eStrengthens the hair fibre and improves elasticity.\u003c\/li\u003e\n\u003cli\u003eBisabolol\u003cbr\u003eProvides soothing and conditioning benefits to support hair health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Yellow Mask 1L\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis mask delivers the perfect combination of intense toning and deep conditioning. While violet pigments keep blonde tones cool and clean, the nourishing formula restores moisture and softness — preventing dryness and dullness.\u003c\/p\u003e\n\u003cp\u003eThe 1L size is ideal for salons or dedicated blondes who want consistent results without compromise. It keeps blonde hair looking freshly toned, glossy, and healthy wash after wash.\u003c\/p\u003e\n\u003cp\u003eThe Dumb Blonde Redefined No Yellow Mask 1L is the ultimate blonde maintenance treatment for professional-level toning and nourishment. Designed to neutralise yellow tones while restoring hair health, it delivers cool, luminous blonde results with every use — in a salon-sized format built for performance.\u003c\/p\u003e","brand":"Dumb Blonde","offers":[{"title":"Default Title","offer_id":45534738776231,"sku":"104510","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/104510_1_7ad0506c-61af-453f-a083-f3865017f664.jpg?v=1770877255"},{"product_id":"dumb-blonde-redefined-no-yellow-mask-375ml","title":"Dumb Blonde No Yellow Mask 375ml","description":"\u003cp\u003eRestore brightness, softness, and shine to blonde hair with the Dumb Blonde Redefined No Yellow Mask 375ml — a nourishing violet-pigment treatment designed to neutralise unwanted yellow tones while deeply conditioning the hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for blonde, platinum, silver, and lightened hair, this rich toning mask works to refresh cool tones while replenishing moisture lost through colouring, bleaching, or heat styling. The advanced violet pigments help cancel yellow warmth, while conditioning ingredients leave hair feeling smooth, glossy, and healthy.\u003c\/p\u003e\n\u003cp\u003eProudly Australian owned, this mask delivers professional-level toning with a gentle, hair-loving formula — making it ideal for maintaining salon results at home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Neutralises unwanted yellow and brassy tones\u003cbr\u003e• Ideal for blonde, platinum, silver, and grey hair\u003cbr\u003e• Violet pigment technology for effective toning\u003cbr\u003e• Deeply nourishes and hydrates the hair\u003cbr\u003e• Improves softness, shine, and manageability\u003cbr\u003e• Helps repair dry or colour-treated hair\u003cbr\u003e• Strengthens the hair fibre\u003cbr\u003e• Maintains cool blonde results between salon visits\u003cbr\u003e• Australian owned brand\u003cbr\u003e• Vegan friendly and cruelty free\u003cbr\u003e• Paraben free\u003cbr\u003e• Sulphate free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChamomile Extract\u003cbr\u003eHelps soften hair while enhancing brightness and natural shine.\u003c\/li\u003e\n\u003cli\u003eSoy Protein\u003cbr\u003eStrengthens the hair structure and improves elasticity.\u003c\/li\u003e\n\u003cli\u003eBisabolol\u003cbr\u003eProvides soothing and conditioning benefits to support healthy hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Yellow Mask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis mask goes beyond basic toning. While violet pigments correct unwanted yellow tones, the nourishing formula restores hydration and smoothness — leaving blonde hair looking vibrant, cool, and healthy rather than dry or dull.\u003c\/p\u003e\n\u003cp\u003eIt’s the perfect treatment for blondes who want visible toning results without compromising hair condition. Plus, with its clean, conscious formulation, you get beautiful colour maintenance without harsh ingredients.\u003c\/p\u003e\n\u003cp\u003eThe Dumb Blonde Redefined No Yellow Mask 375ml is an essential blonde maintenance treatment for bright, cool, salon-quality colour at home. With powerful toning pigments and deep conditioning care, it keeps blonde hair fresh, luminous, and beautifully balanced — every wash.\u003c\/p\u003e","brand":"Dumb Blonde","offers":[{"title":"Default Title","offer_id":45534739071143,"sku":"104662","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/104662_1_f6b6c8df-481f-4908-9782-06a4d526f3ad.jpg?v=1770877117"},{"product_id":"12-reasons-keratin-mask-250ml","title":"12 Reasons Keratin Mask 250ml","description":"\u003cp\u003e12 Reasons Keratin Hair Treatment Mask helps to deeply restore and revitalise damaged and over processed hair to help prevent breakage. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. 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Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensely hydrating and strengthening for damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli\u003eAvocado Oil: helps hydrates dull, damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45535195529383,"sku":"704222","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/704222_1.jpg?v=1716986326"},{"product_id":"natural-look-silver-screen-ice-blonde-repair-serum-120ml","title":"Natural Look Silver Screen Ice Blonde Repair Serum 120ml","description":"\u003cp\u003eGet ready for Natural Look Silver Screen Ice Blonde Repair Serum. This superblend is packed with the finest ingredients. One of the most important is violet\/blue pigments, which correct brassy tones when used with the complete Silver Screen Ice Blonde range. Although this serum is designed for fair hair, there are plenty of other benefits too.\u003c\/p\u003e\n\u003cp\u003eNatural Look Silver Screen Ice Blonde Repair Serum is made with a colour-safe formulation. An infusion of UV protection from harmful sun rays. Plus, a combination of Australian lilly pilly and organic argan oil is filled with antioxidants, fatty acids and vitamins A, C and E. These lock in moisture and repair damage. You can even shield hair from future breakage and stress caused by heat styling.\u003c\/p\u003e\n\u003cp\u003eNatural Look Silver Screen Ice Blonde Repair Serum is committed to natural, organic and plant-based ingredients. That is why there are no parabens or petrochemicals inside. 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It works to refine the tone of the hair, leaving it looking brighter and more polished while reducing dullness caused by brassiness.\u003c\/p\u003e\n\u003cp\u003eSuitable for regular use, this shampoo can be incorporated into your haircare routine to maintain desired cool tones. 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The violet pigments effectively neutralise unwanted warmth while the gentle formula keeps hair soft and manageable.\u003c\/p\u003e\n\u003cp\u003eIts large professional size makes it perfect for salons or frequent users who want consistent, reliable toning results.\u003c\/p\u003e\n\u003cp\u003eIf you’re looking for a professional toning shampoo that neutralises brassiness and enhances cool blonde tones, BackBar Ultra Blonde Shampoo 5L is an essential addition to your routine. 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This product ensures all hair types are strong enough to tolerate chemical services, such as bleaching, colouring and more. With just one session, you can even restore up to 91% original strength and 94% original elasticity.\u003c\/p\u003e\n\u003cp\u003eUnlocking the best results means using the complete 2-step system. K18 Leave-In Molecular Repair Mask K18 should be applied to the hair before all professional and chemical services. You do not need to rinse this product away, and the activation time is just 4 minutes! After applying shampoo, complete the process with K18 Leave-In Molecular Repair Mask. The finished result is stronger, softer, smoother and healthier-looking hair.\u003c\/p\u003e\n\u003cp\u003eThe holy grail of K18 Leave-In Molecular Repair Mist is the ingredient K18Peptide. The unique sequence of amino acids reconnects broken keratin chains, and the pH level of 7.5-8.0 resets the hair before professional services. No wonder this product works so well!\u003c\/p\u003e\n\u003cp\u003eAs a bonus, K18 Leave-In Molecular Repair Mist is cruelty-free and vegan. There are also no harmful parabens, sulphates, silicones, phthalates or artificial colours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA professional bond-building treatment.\u003c\/li\u003e\n\u003cli\u003eSuitable for all types of hair.\u003c\/li\u003e\n\u003cli\u003eFortifies hair before chemical services.\u003c\/li\u003e\n\u003cli\u003eApply before bleaching, colouring and more.\u003c\/li\u003e\n\u003cli\u003eRestore up to 91% original strength.\u003c\/li\u003e\n\u003cli\u003eRestore up to 94% original elasticity.\u003c\/li\u003e\n\u003cli\u003eActivation takes just 4 minutes.\u003c\/li\u003e\n\u003cli\u003eUse in conjunction with K18 Leave-In Molecular Repair Mask.\u003c\/li\u003e\n\u003cli\u003eThe final result is stronger, softer, smoother and healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003eThe patented ingredient K18Peptide reconnects broken keratin chains.\u003c\/li\u003e\n\u003cli\u003eA pH level of 7.5-8.0 helps to reset the hair.\u003c\/li\u003e\n\u003cli\u003eDoes not contain nasties.\u003c\/li\u003e\n\u003cli\u003eCruelty-free and vegan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIs K18 Leave-In Molecular Repair Mist For You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTransform the hair in minutes.\u003c\/li\u003e\n\u003cli\u003eEnjoy plenty of uses from the 300ml size.\u003c\/li\u003e\n\u003cli\u003eMade by the popular brand K18.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":45539874898087,"sku":"K18027","price":289.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/K18027_1_1b39a8c0-605e-44ac-9857-b22c04ab30a2.jpg?v=1785901098"},{"product_id":"fanola-no-yellow-mask-1l","title":"Fanola No Yellow Mask 1L","description":"\u003cp\u003eYou cant have one without the other: Fanolas No Yellow Mask is made to pair with the No Yellow Shampoo. While the shampoo was perfected to tone yellow and brass reflections in blonde hair with its rich and concentrated violet formula, the mask is created as an after-care regimen to restore health and vitality to the hair. The mask is suitable for bleached, blonde, streaked or grey hair as it is formulated with special violet pigment that gives a fleeting silver result. The acid pH of the mask seals the cuticle and creates a protective violet film on the hair that rejects yellow reflections. Enriched with extracts of Pressed Grape and Silk Proteins, the mask is highly conditioning to make hair nourished, hydrated and soft. Simply apply after shampooing with No Yellow and leave on for 3-5 minutes and rinse carefully for results.\u003c\/p\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":45541159764135,"sku":"F96385","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/F96385_1.jpg?v=1717041655"},{"product_id":"fanola-no-yellow-mask-350ml","title":"Fanola No Yellow Mask 350ml","description":"\u003cp\u003eYou cant have one without the other: Fanolas No Yellow Mask is made to pair with the No Yellow Shampoo.\u003c\/p\u003e\n\u003cp\u003eWhile the \u003ca href=\"\/products\/fanola-no-yellow-shampoo-350ml\" title=\"Fanola No Yellow Shampoo 350ml\"\u003eFanola No Yellow shampoo\u003c\/a\u003e was perfected to tone yellow and brass reflections in blonde hair with its rich and concentrated violet formula, the mask is created as an after-care regimen to restore health and vitality to the hair.\u003c\/p\u003e\n\u003cp\u003eThe mask is suitable for bleached, blonde, streaked or grey hair as it is formulated with special violet pigment that gives a fleeting silver result. The acid pH of the mask seals the cuticle and creates a protective violet film on the hair that rejects yellow reflections. Enriched with extracts of Pressed Grape and Silk Proteins, the mask is highly conditioning to make hair nourished, hydrated and soft.\u003c\/p\u003e\n\u003cp\u003eSimply apply after shampooing with No Yellow and leave on for 3-5 minutes and rinse carefully for results.\u003c\/p\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":45541166055591,"sku":"F96384","price":4.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/F96384_1.jpg?v=1717041710"},{"product_id":"loreal-professionnel-silver-shampoo-1500ml","title":"L'Oreal Professionnel Silver Shampoo 1500ml","description":"\u003cp\u003eLoreal Silver shampoo gives clarity and shine for grey and white hair. Amino acids work to maintain the condition of white and grey hair, retaining a purity and natural sheen which gives your hair a healthy look and feel.\u003cbr\u003e\u003cbr\u003eWith the specific anti-yellow action Silver shampoo may also be used for reducing unwanted yellow tones of pre-lightened, tinted blonde hair or highlights.\u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":45541564022951,"sku":"102125","price":74.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/102125_1_034c1b34-7898-4aea-a49b-c6d0ce3d49a0.jpg?v=1751955360"},{"product_id":"hi-lift-true-blonde-zero-yellow-conditioner-350ml","title":"Hi Lift True Blonde Zero Yellow Conditioner 350ml","description":"\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHi-Lift True Blonde Zero Yellow conditioner helps eradicate the unpleasant yellow and brassy tones found in blonde and grey hair. Using this Anti-Yellow conditioner extensively gives hair a uniform tone. It is 100% vegan and does not contain products of animal origin. It is also free from sulphate and paraben, ensuring that hair texture and colour integrity remain safe. This paraben-free conditioner also impacts hair with a beautiful sheen.\u003c\/p\u003e\u003cp\u003eThis colour depositing conditioner product contains Macadamia nut and coconut oils. Macadamia nut oil helps infuse hair fibre with fatty acids, leaving the hair stronger and healthier. It also contains antioxidants that help the hair recover from exposure to environmental pollutants. The Macadamia oil content of this product also nourishes hair with vitamins and minerals, which helps smoothen frizz. Coconut oils, on the other hand, have several benefits. It helps moisturize and seal the hair, preventing dry flaky scalp, dandruff, split ends, and hair breakage.\u003c\/p\u003e\u003cp\u003eThis product instantly detangles hair, keeping it smooth, straight, and easier to manage. Made in Australia, this product is of high quality. It is hypoallergenic and does irritate the scalp. This makes it perfect for use on all hair and scalp types.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePlant-based formulation: This product is 100% vegan, cruelty-free, and does not contain animal by-products\u003c\/li\u003e\n\u003cli\u003eSulphate and paraben free: This ensures that no harm comes to hair texture, structure, and colour on the application of this conditioner\u003c\/li\u003e\n\u003cli\u003eMacadamia nut oil: This component of this product infuses hair strands with fatty acids, vitamins, and minerals that nourish both hair and scalp\u003c\/li\u003e\n\u003cli\u003eCoconut oil: This helps improve hair moisture retention, making hair easier to manage\u003c\/li\u003e\n\u003cli\u003eMade in Australia under high-quality conditions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIs This Product For You?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShop for a conditioner that Impacts hair with superior shine while improving moisture content\u003c\/li\u003e\n\u003cli\u003eIt is a plant-based formulation making it safe for use on all hair and scalp types\u003c\/li\u003e\n\u003cli\u003eEliminate unwanted yellow and brassy tones from blonde and grey hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":45547942445223,"sku":"CP52","price":2.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/CP52_1.jpg?v=1786936434"},{"product_id":"fanola-no-yellow-vegan-mask-sulfate-free-1l","title":"Fanola No Yellow Vegan Mask Sulfate Free 1L","description":"\u003cp\u003eNo Yellow Vegan Mask is a toning mask for eliminating unwanted yellow tones from blonde, bleached and lightened hair. Enriched with Shea Butter, the mask is highly conditioning and effective at detangling and nourishing hair, making hair soft and silky.\u003c\/p\u003e\n\u003cp\u003eNo Yellow Vegan is cruelty free and blondes can now tone hair without worrying about nasties as the formula is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free\u003c\/li\u003e\n\u003cli\u003eSilicone Free\u003c\/li\u003e\n\u003cli\u003eParaben Free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":46499440033959,"sku":"96800","price":59.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/96800_1_58869d49-5a5d-49ad-8d33-92496075c1a0.jpg?v=1737686190"},{"product_id":"dumb-blonde-redefined-no-yellow-duo-pack-375ml","title":"Dumb Blonde No Yellow Duo Pack 375ml","description":"\u003cp\u003eKeep blonde bright, fresh, and perfectly toned with the Dumb Blonde Redefined No Yellow Duo Pack 375ml — a powerful toning system designed to neutralise unwanted yellow and brassy tones while deeply nourishing the hair.\u003c\/p\u003e\n\u003cp\u003eSpecially formulated for blonde, platinum, grey, and lightened hair, this duo works to restore cool, clean colour results between salon visits. The violet pigment shampoo gently cleanses while cancelling yellow tones, while the nourishing mask hydrates, strengthens, and enhances shine for healthier-looking blonde hair.\u003c\/p\u003e\n\u003cp\u003eProudly Australian owned, Dumb Blonde Redefined combines high-performance toning with conscious formulation — offering professional results without compromising on hair health or values.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDumb Blonde Redefined No Yellow Shampoo 375ml\u003cbr\u003eA violet pigment toning shampoo that neutralises yellow and brassy tones while gently cleansing the hair. Helps maintain cooler blonde shades without stripping moisture.\u003c\/li\u003e\n\u003cli\u003eDumb Blonde Redefined No Yellow Mask 375ml\u003cbr\u003eA deeply conditioning toning mask that restores hydration, softness, and shine while enhancing cool blonde tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Neutralises yellow and brassy tones\u003cbr\u003e• Ideal for blonde, platinum, silver, and grey hair\u003cbr\u003e• Violet pigment technology for effective toning\u003cbr\u003e• Helps maintain cool blonde results between salon visits\u003cbr\u003e• Nourishes and hydrates the hair\u003cbr\u003e• Improves softness, shine, and manageability\u003cbr\u003e• Strengthens the hair fibre\u003cbr\u003e• Helps extend the life of blonde colour services\u003cbr\u003e• Australian owned brand\u003cbr\u003e• Vegan friendly and cruelty free\u003cbr\u003e• Paraben free\u003cbr\u003e• Sulphate free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChamomile Extract\u003cbr\u003eHelps soften the hair while enhancing brightness and shine.\u003c\/li\u003e\n\u003cli\u003eSoy Protein\u003cbr\u003eStrengthens the hair structure and improves elasticity.\u003c\/li\u003e\n\u003cli\u003eBisabolol\u003cbr\u003eProvides calming and conditioning benefits to support overall hair health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Yellow Duo Pack\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis duo delivers the perfect balance between toning and treatment. The shampoo effectively cancels yellow tones, while the mask replenishes moisture and restores softness — leaving hair cool-toned, glossy, and healthy-looking.\u003c\/p\u003e\n\u003cp\u003eWith a clean, conscious formula that’s vegan friendly, cruelty free, sulphate free, and paraben free, you get salon-quality results without harsh ingredients. It’s blonde care that looks good, feels good, and aligns with modern hair values.\u003c\/p\u003e\n\u003cp\u003eThe Dumb Blonde Redefined No Yellow Duo Pack 375ml is your go-to blonde maintenance system for clean, cool, salon-quality colour at home. Proudly Australian owned and thoughtfully formulated, this duo keeps blonde hair bright, nourished, and beautifully balanced — wash after wash.\u003c\/p\u003e\n\u003cp\u003eTip: Wear gloves during application, as toning pigments may stain.\u003c\/p\u003e","brand":"Dumb Blonde","offers":[{"title":"Default Title","offer_id":46499445407911,"sku":"K105969","price":18.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/K105969_1.jpg?v=1770877382"},{"product_id":"dumb-blonde-redefined-no-orange-mask-375ml","title":"Dumb Blonde No Orange Mask 375ml","description":"\u003cp\u003eRestore softness, shine, and cool-toned brilliance with Dumb Blonde Redefined No Orange Mask — a nourishing toning treatment designed to neutralise unwanted orange and copper tones while deeply conditioning the hair.\u003cbr\u003eFormulated to revive dark blonde and highlighted hair, this rich mask works to keep colour cool, glossy, and radiant between salon visits. Blue pigment technology helps counteract warm brassiness, while conditioning ingredients restore hydration and strengthen the hair fibre.\u003cbr\u003eEnriched with Chamomile, Soy Protein, and Bisabolol, the formula soothes, hydrates, and reinforces the hair — leaving it smooth, shiny, and healthy-looking after every use.\u003cbr\u003ePerfect for maintaining salon colour at home, this mask helps preserve vibrancy while improving hair condition and manageability.\u003cbr\u003eProudly Australian owned, the formula is vegan friendly, cruelty free, paraben free, and sulphate free.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises orange and copper tones\u003c\/li\u003e\n\u003cli\u003eIdeal for dark blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eBlue pigment technology for effective toning\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and hydrates\u003c\/li\u003e\n\u003cli\u003eRestores softness and shine\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair fibre\u003c\/li\u003e\n\u003cli\u003eLeaves hair smooth, glossy, and healthy-looking\u003c\/li\u003e\n\u003cli\u003eHelps maintain colour between salon visits\u003c\/li\u003e\n\u003cli\u003eAustralian owned\u003c\/li\u003e\n\u003cli\u003eVegan friendly and cruelty free\u003c\/li\u003e\n\u003cli\u003eParaben free\u003c\/li\u003e\n\u003cli\u003eSulphate free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlue Pigments- Counteract orange and copper tones to restore cooler colour balance.\u003c\/li\u003e\n\u003cli\u003eChamomile Flower Extract- Soothes and conditions hair while enhancing shine.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Soy Protein- Strengthens and reinforces the hair structure.\u003c\/li\u003e\n\u003cli\u003eBisabolol- Provides calming and conditioning benefits for improved hair comfort.\u003c\/li\u003e\n\u003cli\u003eConditioning Agents- Help smooth the cuticle and improve manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Orange Mask\u003c\/strong\u003e\u003cbr\u003eThis mask delivers powerful toning without sacrificing hydration. While blue pigments neutralise brassiness, the nourishing formula restores softness, shine, and strength — keeping hair healthy, glossy, and beautifully cool-toned.\u003cbr\u003eIt’s the perfect treatment for blondes going darker, brunettes with highlights, or anyone battling unwanted warmth between salon visits.\u003cbr\u003e\u003cbr\u003eDumb Blonde Redefined No Orange Mask is your essential brass-correcting treatment for smooth, shiny, salon-fresh colour. Designed to neutralise warmth while deeply nourishing the hair, it keeps tones cool, vibrant, and beautifully balanced between appointments.\u003c\/p\u003e","brand":"Dumb Blonde","offers":[{"title":"Default Title","offer_id":46499468869799,"sku":"105193","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/105193_1.jpg?v=1770877192"},{"product_id":"dumb-blonde-no-orange-shampoo-1l","title":"Dumb Blonde No Orange Shampoo 1L","description":"\u003cp\u003eFight brass before it takes over with Dumb Blonde Redefined No Orange Shampoo — your ultimate defence against unwanted orange and copper tones.\u003c\/p\u003e\n\u003cp\u003eFormulated with powerful blue pigments, this toning shampoo works to neutralise warm brassiness, helping revive brilliance in dark blonde, highlighted, and lightened hair. It restores cooler, more radiant tones while gently cleansing the hair and scalp.\u003c\/p\u003e\n\u003cp\u003eA nourishing blend of Chamomile, Soy Protein, and Bisabolol helps hydrate, strengthen, and soothe the hair, ensuring strands feel as healthy and glossy as they look — even from the very first wash.\u003c\/p\u003e\n\u003cp\u003eDesigned to tone without compromising condition, Dumb Blonde Redefined No Orange Shampoo delivers effective colour correction while supporting softness, shine, and manageability.\u003c\/p\u003e\n\u003cp\u003eProudly Australian owned, this formula is vegan friendly, cruelty free, paraben free, and sulphate free, making it suitable for regular use on colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Neutralises orange and copper tones\u003cbr\u003e• Blue pigment technology for advanced toning\u003cbr\u003e• Ideal for dark blonde, highlighted, and lightened hair\u003cbr\u003e• Restores cool, radiant colour\u003cbr\u003e• Gently cleanses without stripping moisture\u003cbr\u003e• Leaves hair glossy, soft, and healthy-looking\u003cbr\u003e• Strengthens and soothes the hair fibre\u003cbr\u003e• Suitable for regular use\u003cbr\u003e• Australian owned\u003cbr\u003e• Vegan friendly and cruelty free\u003cbr\u003e• Paraben free\u003cbr\u003e• Sulphate free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlue Pigments\u003cbr\u003eHelp counteract orange and copper tones to maintain cool colour balance.\u003c\/li\u003e\n\u003cli\u003eChamomile Flower Extract\u003cbr\u003eSoothes and conditions the hair while enhancing shine.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Soy Protein\u003cbr\u003eStrengthens hair fibres and improves elasticity.\u003c\/li\u003e\n\u003cli\u003eBisabolol\u003cbr\u003eProvides calming and conditioning benefits for healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003eGlycerin\u003cbr\u003eHelps attract and retain moisture, supporting softness and hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Orange Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis shampoo offers powerful brass correction without dryness. While the blue pigments cancel unwanted warmth, the nourishing formula keeps hair smooth, hydrated, and luminous — not rough or brittle.\u003c\/p\u003e\n\u003cp\u003ePerfect for brunettes going lighter or blondes battling orange tones, it maintains salon-fresh colour with every wash.\u003c\/p\u003e\n\u003cp\u003eDumb Blonde Redefined No Orange Shampoo is your essential toning cleanser for fighting brass and restoring cool brilliance. With blue pigments and nourishing botanicals, it delivers visible toning results while keeping hair strong, glossy, and healthy between salon visits.\u003c\/p\u003e","brand":"Dumb Blonde","offers":[{"title":"Default Title","offer_id":46499468935335,"sku":"105190","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/105190_1.jpg?v=1770877281"},{"product_id":"dumb-blonde-redefined-no-orange-mask-1l","title":"Dumb Blonde No Orange Mask 1L","description":"\u003cp\u003eRestore softness, shine, and cool-toned brilliance with Dumb Blonde Redefined No Orange Mask — a nourishing toning treatment designed to neutralise unwanted orange and copper tones while deeply conditioning the hair.\u003cbr\u003eFormulated to revive dark blonde and highlighted hair, this rich mask works to keep colour cool, glossy, and radiant between salon visits. Blue pigment technology helps counteract warm brassiness, while conditioning ingredients restore hydration and strengthen the hair fibre.\u003cbr\u003eEnriched with Chamomile, Soy Protein, and Bisabolol, the formula soothes, hydrates, and reinforces the hair — leaving it smooth, shiny, and healthy-looking after every use.\u003cbr\u003ePerfect for maintaining salon colour at home, this mask helps preserve vibrancy while improving hair condition and manageability.\u003cbr\u003eProudly Australian owned, the formula is vegan friendly, cruelty free, paraben free, and sulphate free.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises orange and copper tones\u003c\/li\u003e\n\u003cli\u003eIdeal for dark blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eBlue pigment technology for effective toning\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and hydrates\u003c\/li\u003e\n\u003cli\u003eRestores softness and shine\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair fibre\u003c\/li\u003e\n\u003cli\u003eLeaves hair smooth, glossy, and healthy-looking\u003c\/li\u003e\n\u003cli\u003eHelps maintain colour between salon visits\u003c\/li\u003e\n\u003cli\u003eAustralian owned\u003c\/li\u003e\n\u003cli\u003eVegan friendly and cruelty free\u003c\/li\u003e\n\u003cli\u003eParaben free\u003c\/li\u003e\n\u003cli\u003eSulphate free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlue Pigments- Counteract orange and copper tones to restore cooler colour balance.\u003c\/li\u003e\n\u003cli\u003eChamomile Flower Extract- Soothes and conditions hair while enhancing shine.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Soy Protein- Strengthens and reinforces the hair structure.\u003c\/li\u003e\n\u003cli\u003eBisabolol- Provides calming and conditioning benefits for improved hair comfort.\u003c\/li\u003e\n\u003cli\u003eConditioning Agents- Help smooth the cuticle and improve manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Orange Mask\u003c\/strong\u003e\u003cbr\u003eThis mask delivers powerful toning without sacrificing hydration. While blue pigments neutralise brassiness, the nourishing formula restores softness, shine, and strength — keeping hair healthy, glossy, and beautifully cool-toned.\u003cbr\u003eIt’s the perfect treatment for blondes going darker, brunettes with highlights, or anyone battling unwanted warmth between salon visits.\u003cbr\u003e\u003cbr\u003eDumb Blonde Redefined No Orange Mask is your essential brass-correcting treatment for smooth, shiny, salon-fresh colour. Designed to neutralise warmth while deeply nourishing the hair, it keeps tones cool, vibrant, and beautifully balanced between appointments.\u003c\/p\u003e","brand":"Dumb Blonde","offers":[{"title":"Default Title","offer_id":46499469525159,"sku":"105191","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/105191_1.jpg?v=1770877324"},{"product_id":"dumb-blonde-no-orange-shampoo-375ml","title":"Dumb Blonde No Orange Shampoo 375ml","description":"\u003cp\u003eFight brass before it takes over with Dumb Blonde Redefined No Orange Shampoo — your ultimate defence against unwanted orange and copper tones.\u003c\/p\u003e\n\u003cp\u003eFormulated with powerful blue pigments, this toning shampoo works to neutralise warm brassiness, helping revive brilliance in dark blonde, highlighted, and lightened hair. It restores cooler, more radiant tones while gently cleansing the hair and scalp.\u003c\/p\u003e\n\u003cp\u003eA nourishing blend of Chamomile, Soy Protein, and Bisabolol helps hydrate, strengthen, and soothe the hair, ensuring strands feel as healthy and glossy as they look — even from the very first wash.\u003c\/p\u003e\n\u003cp\u003eDesigned to tone without compromising condition, Dumb Blonde Redefined No Orange Shampoo delivers effective colour correction while supporting softness, shine, and manageability.\u003c\/p\u003e\n\u003cp\u003eProudly Australian owned, this formula is vegan friendly, cruelty free, paraben free, and sulphate free, making it suitable for regular use on colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Neutralises orange and copper tones\u003cbr\u003e• Blue pigment technology for advanced toning\u003cbr\u003e• Ideal for dark blonde, highlighted, and lightened hair\u003cbr\u003e• Restores cool, radiant colour\u003cbr\u003e• Gently cleanses without stripping moisture\u003cbr\u003e• Leaves hair glossy, soft, and healthy-looking\u003cbr\u003e• Strengthens and soothes the hair fibre\u003cbr\u003e• Suitable for regular use\u003cbr\u003e• Australian owned\u003cbr\u003e• Vegan friendly and cruelty free\u003cbr\u003e• Paraben free\u003cbr\u003e• Sulphate free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlue Pigments\u003cbr\u003eHelp counteract orange and copper tones to maintain cool colour balance.\u003c\/li\u003e\n\u003cli\u003eChamomile Flower Extract\u003cbr\u003eSoothes and conditions the hair while enhancing shine.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Soy Protein\u003cbr\u003eStrengthens hair fibres and improves elasticity.\u003c\/li\u003e\n\u003cli\u003eBisabolol\u003cbr\u003eProvides calming and conditioning benefits for healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003eGlycerin\u003cbr\u003eHelps attract and retain moisture, supporting softness and hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love Dumb Blonde Redefined No Orange Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis shampoo offers powerful brass correction without dryness. While the blue pigments cancel unwanted warmth, the nourishing formula keeps hair smooth, hydrated, and luminous — not rough or brittle.\u003c\/p\u003e\n\u003cp\u003ePerfect for brunettes going lighter or blondes battling orange tones, it maintains salon-fresh colour with every wash.\u003c\/p\u003e\n\u003cp\u003eDumb Blonde Redefined No Orange Shampoo is your essential toning cleanser for fighting brass and restoring cool brilliance. With blue pigments and nourishing botanicals, it delivers visible toning results while keeping hair strong, glossy, and healthy between salon visits.\u003c\/p\u003e","brand":"Dumb Blonde","offers":[{"title":"Default Title","offer_id":46499489775783,"sku":"105192","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/105192_1.jpg?v=1770877150"},{"product_id":"discontinued-redken-color-extend-blondage-shampoo-300ml","title":"Redken Color Extend Blondage Shampoo 300ml","description":"\u003cp\u003eRedken Color Extend Blondage is a color-depositing purple shampoo for blonde and highlighted hair.\u003c\/p\u003e\u003cp\u003eThis shampoo features key ingredients salicylic acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair color cool and bright. This formula gently cleanses and adds softness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColor protecting shampoo for blondes\u003c\/li\u003e\n\u003cli\u003eGently cleanses and adds softness\u003c\/li\u003e\n\u003cli\u003eRepairs and strengthens hair from the core\u003c\/li\u003e\n\u003cli\u003eFeatures Pure Violet (purple) Pigment to eliminate brassiness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf youre blonde, purple shampoo should definitely be a regular part of your haircare routine.\u003c\/p\u003e\u003cp\u003eTones blonde and highlighted hair to remove brassiness.\u003c\/p\u003e\u003cp\u003eFor optimum results it is reccomended to use the Redken Colour Extend Blondage range to ensure your hair is getting the best treatment.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":46499692052647,"sku":"RDK016","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/RDK016_1_f9ad14c0-02b0-4cd7-a02d-191e8838518d.jpg?v=1737688258"},{"product_id":"redken-color-extend-blondage-duo-pack-300ml","title":"Redken Color Extend Blondage Duo Pack 300ml","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRedken Color Extend Blondage Duo Pack is a game-changer for cool-toned blonde hair. Designed to\u003cspan\u003e \u003c\/span\u003emaintain vibrancy, this shampoo and conditioner works by neutralising unwanted brassiness using a series of violet pigments. It’s easy to see why Redken Color Extend Blondage Duo Pack is an essential part of any blonde haircare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRedken Color Extend Blondage Shampoo is the first step in the system. By cleansing the surface of the hair, you can create a foundation for extra benefits. This allows the pure violet pigments to counteract brassy tones with ease. Infused with salicylic acid, Redken Color Extend Blondage Shampoo also strengthens and repairs hair from the core, which leaves behind a smoother and softer finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRedken Color Extend Blondage Conditioner reinforces the benefits of the matching shampoo. The dual-action formula uses pure violet pigments to further neutralise brassiness, replacing the yellow hints with coolness and brightness. Featuring citric acid, Redken Color Extend Blondage Conditioner even helps to repair, strengthen, moisturise and nourish all at the same time. The conditioner leaves the hair feeling healthier after each use too. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eA pack of shampoo and conditioner.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIdeal for maintaining cool-toned blonde hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNeutralises unwanted brassiness with pure violet pigments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn essential addition to any blonde haircare routine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains 1x Redken Color Extend Blondage Shampoo 300ml.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains 1x Redken Color Extend Blondage Conditioner 300ml.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe shampoo will cleanse and prepare the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePure violet pigments counteract brassy tones effectively.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eInfused with salicylic acid to strengthen and repair from the core.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeaves hair smoother, silkier and softer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains citric acid to repair, strengthen and moisturise hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNourishes the hair from the inside out.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIs Redken Color Extend Blondage Duo Pack For You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe pack is easy to use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMade by an experienced brand.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCheck out other products from the Redken collection.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":46499834167463,"sku":"RDK035P","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/RDK035P_1_758c9f8d-6905-475a-b397-9a842f70b6f1.jpg?v=1737689245"},{"product_id":"matrix-total-results-brass-off-shampoo-1l","title":"Matrix Total Results Brass Off Shampoo 1L","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMatrix Total Results Brass Off Shampoo is a professional clarifying shampoo designed to neutralise warmth and brassiness. By refreshing the hair with cool tones, you can create a vibrant, balanced and consistent appearance. Matrix Total Results Brass Off Shampoo is particularly perfect for anyone with dark blonde hair or brunettes who lighten their hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInfused with blue-violet pigments, Matrix Total Results Brass Off Shampoo deposits just the right amount of colour to counteract orange and brassy undertones. In addition, Matrix Total Results Brass Off Shampoo helps to clear away grime, which leaves behind a feeling of softness and silkiness afterwards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePerfect for both professional and at-home use, Matrix Total Results Brass Off Shampoo is an indispensable tool in any type of colouring kit. Whether used alone or as part of a complete toning routine, it’s an incredible way to achieve a cool-toned brunette or dark blonde appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eA professional-grade clarifying shampoo.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\"\u003eSuitable for both professional and at-home use.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIdeal for brunettes who lighten their hair and those with dark blonde hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesigned to neutralise warmth and brassiness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eRefreshes the hair with cool tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a vibrant, balanced and consistent look.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eInfused with blue-violet pigments to counteract orange and brassy undertones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCleanses away dirt, grime and product build-up. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeave the hair feeling soft and silky.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIs Matrix Total Results Brass Off Shampoo For You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe instructions are easy to follow.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMade by an experienced brand.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCheck out other products by Matrix, such as their permanent hair colours, lightening powders and neutralising shampoos.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":46499836068007,"sku":"MTRX119","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/MTRX119_1_3790b56b-0dcb-4e20-a5b3-5ca860af85fd.jpg?v=1737689255"},{"product_id":"natural-look-silver-screen-ice-blonde-toning-mask-400ml","title":"Natural Look Silver Screen Ice Blonde Toning Mask 400ml","description":"\u003cp\u003e\u003cstrong\u003eIce Blonde Anti-Yellow Toning Mask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRevive and tone your cool blonde, lightened, or grey hair with the Ice Blonde Anti-Yellow Toning Mask. This powerful treatment is packed with concentrated Violet and Blue Pigments to neutralise unwanted brassy and yellow tones, restoring a clean, icy finish.\u003c\/p\u003e\n\u003cp\u003eFormulated with Hyaluronic Acid, it deeply hydrates, repairs damaged strands, seals the cuticle, and tames frizz for smoother, healthier-looking hair. Powered by Iceplex Bond Builder Technology, a potent blend of Amino Acids, it works deep within the cortex to strengthen and rebuild keratin for improved hair resilience and shine.\u003c\/p\u003e","brand":"Natural Look","offers":[{"title":"Default Title","offer_id":46815408652455,"sku":"NL160983","price":19.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/NL160983_1_cc116b2f-d811-497d-989d-f93c3d120860.jpg?v=1748912181"},{"product_id":"dumb-blonde-redefined-no-orange-duo-pack-375ml","title":"Dumb Blonde No Orange Duo Pack 375ml","description":"\u003cp\u003eSay goodbye to unwanted brass and hello to cooler, brighter blonde with the Dumb Blonde Redefined No Orange Duo Pack 375ml. Specially created for dark blonde, highlighted, balayaged, and brunette hair that pulls warm, this powerful toning duo works to neutralise stubborn orange and copper tones while deeply nourishing and strengthening the hair.\u003c\/p\u003e\n\u003cp\u003eFormulated with blue pigments, the No Orange Shampoo targets warm undertones at the source, helping to restore a clean, cool finish from the very first wash. Paired with the No Orange Mask, this duo not only tones but also replenishes moisture, improves shine, and leaves hair feeling soft, glossy, and healthy between salon visits.\u003c\/p\u003e\n\u003cp\u003ePerfect for maintaining professional colour results at home, this duo delivers balanced toning without compromising hair condition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDumb Blonde Redefined No Orange Shampoo 375ml\u003c\/strong\u003e\u003cbr\u003eA blue pigment toning shampoo designed to neutralise orange and copper tones in dark blonde and highlighted hair. Gently cleanses while hydrating and strengthening the hair fibre for a cooler, more radiant finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDumb Blonde Redefined No Orange Mask 375ml\u003c\/strong\u003e\u003cbr\u003eA nourishing toning mask that restores moisture while enhancing cool tones. 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Georgiemane Purple Mask works to counteract brassiness while deeply conditioning the hair. \u003cstrong\u003eIt helps to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eEnhance cool blonde, platinum, and silver shades\u003c\/li\u003e\n\u003cli\u003eRefresh faded highlights\u003c\/li\u003e\n\u003cli\u003eBrighten dull or uneven colour\u003c\/li\u003e\n\u003cli\u003eMaintain salon-fresh vibrancy between appointments\u003c\/li\u003e\n\u003cli\u003eWith regular use, hair appears brighter, cooler, and more evenly toned.\u003c\/li\u003e\n\u003cli\u003eDeep Hydration \u0026amp; Repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLightened and bleached hair often requires extra moisture and strengthening care. This purple mask is formulated to nourish and soften while improving overall hair condition. \u003cstrong\u003eIt works to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReplenish lost moisture\u003c\/li\u003e\n\u003cli\u003eSmooth rough or porous strands\u003c\/li\u003e\n\u003cli\u003eReduce dryness and brittleness\u003c\/li\u003e\n\u003cli\u003eImprove softness and silkiness\u003c\/li\u003e\n\u003cli\u003eRestore healthy-looking shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair feels deeply conditioned, smoother, and more manageable after rinsing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde or bleached hair\u003c\/li\u003e\n\u003cli\u003eSilver or grey tones\u003c\/li\u003e\n\u003cli\u003eHighlighted or balayage styles\u003c\/li\u003e\n\u003cli\u003eHair prone to brassiness\u003c\/li\u003e\n\u003cli\u003eDry or chemically processed strands\u003c\/li\u003e\n\u003cli\u003eAnyone wanting brighter, cooler colour with added nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHair emerges soft, glossy, and beautifully toned.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalanced Formula for Vibrant Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis mask delivers toning benefits without compromising hydration. The creamy texture coats strands evenly, ensuring consistent colour correction while supporting hair strength and smoothness. It leaves hair feeling replenished rather than dry or over-processed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, apply generously to damp hair, focusing on mid-lengths to ends. Leave on for 3–5 minutes depending on desired toning intensity, then rinse thoroughly. For stronger toning, leave on slightly longer while monitoring colour. Use 1–2 times per week or as needed.\u003c\/p\u003e\n\u003cp\u003eProfessional Toning \u0026amp; Care in One Treatment\u003c\/p\u003e\n\u003cp\u003eThe Georgiemane Purple Mask 200ml delivers powerful brass neutralisation alongside deep hydration and shine. Whether maintaining icy blonde or refreshing silver tones, this treatment helps keep hair cool, luminous, and beautifully conditioned between salon visits.\u003c\/p\u003e","brand":"Georgiemane","offers":[{"title":"Default Title","offer_id":47942207668391,"sku":"GM7","price":44.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/GM7_1.jpg?v=1772144102"},{"product_id":"aveda-blonde-revival-shampoo-tube-200ml","title":"Aveda Blonde Revival Shampoo Tube 200ml","description":"\u003cp\u003eThe Aveda Blonde Revival™ Purple Toning Shampoo 200ml is a 97% naturally derived, 100% vegan formula engineered to deliver intensive tonal correction and gentle purification. This professional-grade cleanser marks a milestone in Aveda’s color-science heritage, utilizing 8x more violet pigments than previous formulas to provide the most potent neutralizing effect for blonde, gray, and silver hair. The low-lather, sulfate-free surfactant system is meticulously designed to lift away impurities and urban pollutants without stripping the essential moisture required to keep lightened strands resilient.\u003c\/p\u003e\n\u003cp\u003eThe formula is enriched with a nutritive fruit oil blend, featuring certified organic acai and passion fruit oils. These nutrient-dense botanicals work in synergy to deeply hydrate and resurface the hair fiber, which is often left porous and fragile after chemical lightening processes. Unlike standard toning shampoos that rely on synthetic films, Blonde Revival utilizes these plant-based emollients to seal the cuticle and enhance light reflection, resulting in a mirror-like shine and incredible \"slip\" for easy detangling. This 200ml tube is a concentrated color-care essential that respects the hair's biological integrity, leaving it 2x smoother and visibly brighter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdvanced Violet Toning: Features a high concentration of violet pigments to instantly neutralize brassy, yellow, and orange undertones in blonde and silver hair.\u003c\/li\u003e\n\u003cli\u003eSulfate-Free Purification: Gently cleanses sensitized hair without the harsh stripping agents that cause color fade and dehydration.\u003c\/li\u003e\n\u003cli\u003eResurfacing Hydration: Infused with acai and passion fruit oils to nourish and smooth the hair cuticle, reducing the appearance of frizz and split ends.\u003c\/li\u003e\n\u003cli\u003eInstant Brighter Finish: Restores the clarity and vibrancy of highlights, providing a \"fresh-from-the-salon\" look between appointments.\u003c\/li\u003e\n\u003cli\u003e97% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources according to ISO standards.\u003c\/li\u003e\n\u003cli\u003eSilicone-Free Smoothness: Achieves a soft, touchable texture and high shine using natural oils instead of synthetic buildup-causing silicones.\u003c\/li\u003e\n\u003cli\u003ePure-Fume™ Aroma: Leaves hair delicately scented with a refreshing, fruity-floral blend featuring certified organic osmanthus, orange, and cedarwood.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlatinum \u0026amp; Cool Blondes: The ultimate solution for maintaining an icy, ash, or neutral blonde finish against the yellowing effects of the sun.\u003c\/li\u003e\n\u003cli\u003eSilver \u0026amp; Gray Hair: Specifically balanced to brighten natural gray or white hair, removing the dullness caused by environmental pollutants.\u003c\/li\u003e\n\u003cli\u003eChemically Lightened Hair: Perfect for those with balayage or traditional highlights who need an extra boost of moisture alongside tonal correction.\u003c\/li\u003e\n\u003cli\u003eClean Beauty Advocates: Ideal for those seeking professional salon results from a 100% vegan, cruelty-free, and Leaping Bunny approved brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr\u003eYou’ll love this shampoo because it provides the \"wow\" factor of a professional toning treatment in the convenience of your morning shower. At AMR Beauty, we know that our customers value vibrancy and softness; this product ensures your blonde looks expensive and crisp without the \"stained\" or dry feeling of cheaper alternatives. You will love the immediate \"cooling\" effect it has on your hair's color and the way it leaves your strands feeling plush and hydrated. The sophisticated, fruity scent turns your color-care routine into a luxurious sensory escape, leaving your hair looking radiant and feeling completely revitalized.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinal word\u003c\/strong\u003e\u003cbr\u003eDon't let brassiness or dehydration compromise your signature blonde look. The Aveda Blonde Revival™ Purple Toning Shampoo 200ml offers a sophisticated, science-led solution that respects the biological complexity of lightened hair. By making this potent revitalizing cleanser a core part of your routine, you are choosing a future of resilience, high-definition coolness, and total color confidence.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":48397833961639,"sku":"AVD029","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/AVD029_1.jpg?v=1776386294"},{"product_id":"aveda-blonde-revival-conditioner-200ml","title":"Aveda Blonde Revival Conditioner 200ml","description":"\u003cp\u003eThe Aveda Blonde Revival™ Purple Toning Conditioner 200ml is a 96% naturally derived, 100% vegan formula designed to instantly resurface the hair fiber while perfecting your tone. This multi-action treatment works in synergy with its shampoo counterpart to reawaken dull blonde, grey, and silver hair. By utilising a high concentration of violet pigments, it provides a \"cool-down\" effect that neutralises brassiness after just one use, mimicking the results of a fresh salon glaze.\u003c\/p\u003e\n\u003cp\u003eThe formula is entirely silicone-free, which is crucial for maintaining long-term hair health and preventing the \"buildup\" that can make blonde hair look heavy or dingy over time. Instead of synthetic coatings, it harnesses a rich blend of Açaí and Passionfruit oils. These superfruit oils are dense with essential fatty acids and antioxidants, which penetrate the hair to replenish moisture lost during the lightening process. By smoothing the cuticle and filling in porous gaps, this conditioner ensures that your hair doesn't just look cooler—it feels remarkably stronger and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdvanced Violet Toning: High-intensity pigments instantly neutralise stubborn yellow and warm tones for a crisp, cool finish.\u003c\/li\u003e\n\u003cli\u003eSilicone-Free Smoothing: Provides exceptional slip and detangling without the use of synthetic silicones, ensuring a weightless, natural feel.\u003c\/li\u003e\n\u003cli\u003eSuperfruit Lipid Complex: Infused with Açaí and Passionfruit oils to deeply nourish and hydrate fragile, lightened strands.\u003c\/li\u003e\n\u003cli\u003eCuticle Resurfacing: Smooths the hair's external layer to eliminate \"frizz\" and enhance light reflection for a mirror-like shine.\u003c\/li\u003e\n\u003cli\u003e96% Naturally Derived: Formulated with pure plant and non-petroleum mineral sources, prioritising both hair health and environmental integrity.\u003c\/li\u003e\n\u003cli\u003eSignature Pure-Fume™ Aroma: Leaves hair delicately scented with a vibrant botanical blend of osmanthus, certified organic orange, and cedarwood.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde \u0026amp; Platinum Shades: Specifically formulated to maintain the clarity and \"iciness\" of cool blonde tones.\u003c\/li\u003e\n\u003cli\u003eNatural Grey \u0026amp; Silver Hair: Excellent for removing the \"dingy\" yellow cast that can accumulate on naturally silver or grey hair.\u003c\/li\u003e\n\u003cli\u003eHighlighted \u0026amp; Balayage Hair: Ideal for targeted toning of lightened pieces, ensuring your highlights stay bright and distinct.\u003c\/li\u003e\n\u003cli\u003eChemically Fragile Hair: The gentle, nourishing formula is perfect for hair that has been weakened by repeated bleaching or double-processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr\u003eYou’ll love this conditioner because it delivers the \"holy grail\" of blonde hair care: professional-level toning combined with deep, lasting hydration. At AMR Beauty, we know that purple products can sometimes leave hair feeling dry or \"stiff\"; the Aveda Blonde Revival™ system is the exception. You will love how your brush glides through your hair after application, and the way your blonde looks illuminated rather than dull. It is a 100% vegan and cruelty-free solution that allows you to maintain your expensive salon colour from the comfort of your own shower.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinal word\u003c\/strong\u003e\u003cbr\u003eDon't let brassy tones dull your shine. The Aveda Blonde Revival™ Purple Toning Conditioner 200ml provides the necessary pigment and botanical nourishment to keep your hair looking vibrant and feeling incredibly soft. Invest in the health of your blonde and experience the power of plant-based colour correction today.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":48397833994407,"sku":"AVD030","price":59.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/AVD030_1.jpg?v=1776386328"},{"product_id":"innovative-haircare-blonde-shampoo-1-litre","title":"Innovative Haircare Blonde Shampoo 1L","description":"\u003cp\u003eInnovative Haircare Blonde Shampoo 1 Litre is a professional tone-maintaining shampoo specially formulated to reduce unwanted yellow and brassy tones in blonde, grey and white hair. Designed to gently cleanse while enhancing brightness and clarity, this nourishing formula helps maintain fresh, salon-quality blonde results between appointments.\u003c\/p\u003e\n\u003cp\u003eEnriched with native Australian Illawarra Plum and Kakadu Plum extracts, this hydrating shampoo helps nourish the hair while improving softness, shine and manageability. These antioxidant-rich botanical ingredients work to support healthier-looking hair while helping maintain cool, vibrant tones without excessive dryness.\u003c\/p\u003e\n\u003cp\u003eIts gentle cleansing system removes dirt, excess oil and product build-up while preserving the hair’s natural moisture balance. Unlike harsher purple shampoos that can leave hair dry or rough, Innovative Haircare Blonde Shampoo helps keep hair feeling silky, smooth and refreshed after every wash. The formula tones and brightens at the same time, helping blonde hair appear cleaner, cooler and more luminous.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types — including natural blonde, bleached, highlighted, grey hair and hair extensions — this lightweight shampoo is gentle enough for regular use while still effectively maintaining tone and reducing brassiness. The generous 1 litre salon-size bottle offers excellent value for both professional and at-home use.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Helps neutralise yellow and brassy tones\u003cbr\u003e• Enhances brightness and clarity in blonde hair\u003cbr\u003e• Gently cleanses without stripping moisture\u003cbr\u003e• Improves softness, shine and manageability\u003cbr\u003e• Hydrates while maintaining cool blonde tones\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Blonde, bleached or highlighted hair\u003cbr\u003e• Grey or white hair\u003cbr\u003e• Hair prone to brassiness or dullness\u003cbr\u003e• Maintaining salon blonde results at home\u003cbr\u003e• Daily or regular toning maintenance\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how Innovative Haircare Blonde Shampoo 1 Litre keeps blonde hair looking bright, fresh and salon-toned without leaving it dry or over-toned. Its nourishing botanical formula helps maintain softness and shine while gently correcting unwanted warmth, making it ideal for everyday blonde maintenance.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor brighter, cooler and healthier-looking blonde hair, Innovative Haircare Blonde Shampoo 1 Litre is an essential part of your toning routine. Combining gentle cleansing with nourishing Australian botanical extracts, it helps deliver soft, vibrant and beautifully toned hair with every wash\u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754784891047,"sku":"JIS103","price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS103_1.jpg?v=1779323489"},{"product_id":"natural-look-colourance-peach-blonde-shampoo-250ml","title":"Natural Look Colourance Peach Blonde Shampoo 250ml","description":"\u003cp\u003eNatural Look Colourance Peach Blonde Shampoo 250ml is a colour-enhancing shampoo designed to refresh, maintain, and enhance peach blonde tones while gently cleansing the hair. Formulated to support vibrant colour results, this shampoo helps revive warm pastel blonde shades while improving the overall look and feel of the hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for peach blonde, pastel blonde, pre-lightened, or blonde hair, the Colourance formula deposits subtle peach pigments to help maintain salon-fresh colour between appointments. It works to refresh faded tones and boost vibrancy while helping to reduce dullness commonly caused by washing and environmental exposure.\u003c\/p\u003e\n\u003cp\u003eIn addition to colour maintenance, the shampoo gently removes impurities without excessively stripping the hair, making it suitable for regular use as part of a colour care routine. The formula helps leave the hair feeling soft, refreshed, and more manageable while enhancing shine and overall appearance.\u003c\/p\u003e\n\u003cp\u003ePerfect for maintaining customised blonde tones, Natural Look Colourance Peach Blonde Shampoo offers an easy way to keep peach hues looking vibrant and balanced at home. Whether used to refresh colour-treated hair or enhance warm pastel tones, it delivers noticeable colour support with every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColour-enhancing shampoo for peach blonde tones\u003c\/li\u003e\n\u003cli\u003eDeposits subtle peach pigments to refresh colour\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde and pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain salon-fresh pastel tones\u003c\/li\u003e\n\u003cli\u003eGently cleanses without excessive stripping\u003c\/li\u003e\n\u003cli\u003eEnhances vibrancy and shine\u003c\/li\u003e\n\u003cli\u003eSupports softness and manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for regular colour maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRefreshes faded peach blonde tones\u003c\/li\u003e\n\u003cli\u003eHelps maintain vibrant pastel colour between services\u003c\/li\u003e\n\u003cli\u003eImproves shine and overall hair appearance\u003c\/li\u003e\n\u003cli\u003eGently cleanses while supporting colour longevity\u003c\/li\u003e\n\u003cli\u003eHelps reduce dullness in blonde hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and manageable\u003c\/li\u003e\n\u003cli\u003eEasy at-home colour maintenance solution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePeach blonde and pastel blonde hair\u003c\/li\u003e\n\u003cli\u003eBlonde and pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eMaintaining warm fashion tones\u003c\/li\u003e\n\u003cli\u003eRefreshing faded salon colour\u003c\/li\u003e\n\u003cli\u003eClients wanting vibrant blonde maintenance at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou’ll love Natural Look Colourance Peach Blonde Shampoo for its ability to refresh and maintain soft peach tones while keeping the hair clean, soft, and vibrant. It offers a simple way to extend the life of your salon colour without needing frequent touch-ups.\u003c\/p\u003e\n\u003cp\u003eThe gentle cleansing formula helps support healthy-looking hair while enhancing tone and shine, making it an essential addition to any blonde colour care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinal Word\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re looking for a colour-enhancing shampoo that helps maintain vibrant peach blonde tones while gently cleansing the hair, Natural Look Colourance Peach Blonde Shampoo 250ml is the perfect choice. Designed for colour maintenance and shine, it helps keep blonde hair looking fresh, bright, and beautifully toned.\u003c\/p\u003e","brand":"Natural Look","offers":[{"title":"Default Title","offer_id":49758910415015,"sku":"NL102860","price":16.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/NL102860_1.jpg?v=1779167112"},{"product_id":"redken-color-extend-blondage-color-depositing-purple-shampoo-500ml","title":"Redken Color Extend Blondage Color Depositing Purple Shampoo 500ml","description":"\n\u003cp\u003eRedken Color Extend Blondage Color Depositing Purple Shampoo 500ml is a professional shampoo from Redken, selected for customers who need blonde, highlighted, or lightened hair that needs tone maintenance. It belongs to the Color Extend Blondage range and is written here as clear AMR-owned retail copy, with practical product identity, use context, and salon positioning. The description keeps the claim set conservative, so staff can use it for merchandising without relying on inflated or unsupported wording.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003eHelps reduce the look of unwanted yellow or brassy tones on blonde hair.\u003c\/p\u003e\n\u003cp\u003eSupports tone maintenance between salon lightening or toning services.\u003c\/p\u003e\n\u003cp\u003eThe purple format should be used carefully to match the desired tone result.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage through the scalp and lengths until a lather forms, then rinse thoroughly. Repeat only when the hair or scalp needs an extra cleanse, then follow with the matching conditioner or treatment when appropriate.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eSuitable for blonde, highlighted, or lightened hair that needs tone maintenance. This shampoo is best chosen when the customer need matches the range purpose and the final recommendation has been checked against hair type, service history, and styling routine. For professional chemical, color, or heat services, salon guidance should decide how the product fits into the complete routine.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cp\u003eKeep usage guidance clear because purple toning products can over-deposit if left too long. Recommend following the current label timing and using gloves where the label directs it. The copy is intentionally practical and should remain aligned with the product name, format, and customer need on the final Shopify page.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eBrand: Redken\u003c\/p\u003e\n\u003cp\u003eRange: Color Extend Blondage\u003c\/p\u003e\n\u003cp\u003eProduct type: Shampoo\u003c\/p\u003e\n\u003cp\u003eSize: 500ml\u003c\/p\u003e\n\u003cp\u003eRetail status: Draft-ready copy pending operator sign-off\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":50889557344423,"sku":"P1998800","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/P1998800_1.jpg?v=1781757760"},{"product_id":"redken-color-extend-blondage-express-anti-brass-purple-hair-mask-250ml","title":"Redken Color Extend Blondage Express Anti-Brass Purple Hair Mask 250ml","description":"\n\u003cp\u003eRedken Color Extend Blondage Express Anti-Brass Purple Hair Mask 250ml is a professional mask from Redken, selected for customers who need blonde, highlighted, or lightened hair that needs tone maintenance. It belongs to the Color Extend Blondage range and is written here as clear AMR-owned retail copy, with practical product identity, use context, and salon positioning. The description keeps the claim set conservative, so staff can use it for merchandising without relying on inflated or unsupported wording.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003eHelps reduce the look of unwanted yellow or brassy tones on blonde hair.\u003c\/p\u003e\n\u003cp\u003eSupports tone maintenance between salon lightening or toning services.\u003c\/p\u003e\n\u003cp\u003eThe purple format should be used carefully to match the desired tone result.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply evenly through towel-dried blonde or highlighted hair. Leave for the timing stated on the retail label, then rinse thoroughly and adjust frequency to the desired tone result.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eSuitable for blonde, highlighted, or lightened hair that needs tone maintenance. This mask is best chosen when the customer need matches the range purpose and the final recommendation has been checked against hair type, service history, and styling routine. For professional chemical, color, or heat services, salon guidance should decide how the product fits into the complete routine.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cp\u003eKeep usage guidance clear because purple toning products can over-deposit if left too long. Recommend following the current label timing and using gloves where the label directs it. The copy is intentionally practical and should remain aligned with the product name, format, and customer need on the final Shopify page.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eBrand: Redken\u003c\/p\u003e\n\u003cp\u003eRange: Color Extend Blondage\u003c\/p\u003e\n\u003cp\u003eProduct type: Mask\u003c\/p\u003e\n\u003cp\u003eSize: 250ml\u003c\/p\u003e\n\u003cp\u003eRetail status: Draft-ready copy pending operator sign-off\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":50889557573799,"sku":"P2029200","price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/P2029200_1.jpg?v=1781759664"},{"product_id":"redken-color-extend-blondage-conditioner-300ml","title":"Redken Color Extend Blondage Conditioner 300ml","description":"\n\u003cp\u003eRedken Color Extend Blondage Conditioner 300ml is a professional conditioner from Redken, selected for customers who need blonde, highlighted, or lightened hair that needs tone maintenance. It belongs to the Color Extend Blondage range and is written here as clear AMR-owned retail copy, with practical product identity, use context, and salon positioning. The description keeps the claim set conservative, so staff can use it for merchandising without relying on inflated or unsupported wording.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003eHelps reduce the look of unwanted yellow or brassy tones on blonde hair.\u003c\/p\u003e\n\u003cp\u003eSupports tone maintenance between salon lightening or toning services.\u003c\/p\u003e\n\u003cp\u003eThe purple format should be used carefully to match the desired tone result.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply through mid-lengths and ends. Leave for 1 to 3 minutes, then rinse thoroughly. Pair with the matching shampoo when the routine needs consistent care.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eSuitable for blonde, highlighted, or lightened hair that needs tone maintenance. This conditioner is best chosen when the customer need matches the range purpose and the final recommendation has been checked against hair type, service history, and styling routine. For professional chemical, color, or heat services, salon guidance should decide how the product fits into the complete routine.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cp\u003eKeep usage guidance clear because purple toning products can over-deposit if left too long. Recommend following the current label timing and using gloves where the label directs it. The copy is intentionally practical and should remain aligned with the product name, format, and customer need on the final Shopify page.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eBrand: Redken\u003c\/p\u003e\n\u003cp\u003eRange: Color Extend Blondage\u003c\/p\u003e\n\u003cp\u003eProduct type: Conditioner\u003c\/p\u003e\n\u003cp\u003eSize: 300ml\u003c\/p\u003e\n\u003cp\u003eRetail status: Draft-ready copy pending operator sign-off\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":50889603842215,"sku":"P1998901","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/P1998901_1.jpg?v=1781762119"},{"product_id":"matrix-so-silver-neutralizing-shampoo-300ml","title":"Matrix So Silver Neutralizing Shampoo 300ml","description":"\u003cp\u003eMatrix So Silver Neutralizing Shampoo 300ml is a toning care for blonde, grey, silver, or lightened hair designed for salon retail clients who need a clear, professional home-care step rather than generic haircare. It gives the product a specific role in the routine: helps neutralise the look of unwanted yellow warmth in light hair. The result is copy that explains what the product is for, who should use it, and how it fits into a complete salon recommendation.\u003c\/p\u003e\u003cp\u003eThis shampoo is best positioned as part of the So Silver family. It should be recommended by hair goal and routine step, not only by bottle size, so customers can understand why it belongs beside the matching shampoo, conditioner, treatment, or styling product.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps neutralise the look of unwanted yellow warmth in light hair.\u003c\/li\u003e\n\u003cli\u003eSupports a cooler, brighter-looking blonde, grey, or silver finish.\u003c\/li\u003e\n\u003cli\u003eAdds care benefits so toning does not feel like a purely corrective step.\u003c\/li\u003e\n\u003cli\u003eUseful between salon toning visits when the hair starts to look warm or dull.\u003c\/li\u003e\n\u003cli\u003eProfessional positioning: shampoo from Matrix.\u003c\/li\u003e\n\u003cli\u003eClear retail language helps customers choose the product by hair concern and expected finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to wet hair and scalp, then massage into a lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and repeat only when the hair needs a deeper cleanse.\u003c\/li\u003e\n\u003cli\u003eFollow with the matching conditioner, mask, or treatment from the same care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde, grey, silver, highlighted, or lightened hair showing yellow warmth.\u003c\/li\u003e\n\u003cli\u003eClients who want cooler-looking tone maintenance at home.\u003c\/li\u003e\n\u003cli\u003eProfessional salon retail and at-home maintenance routines.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\u003cp\u003eUse Matrix So Silver Neutralizing Shampoo 300ml as a targeted recommendation rather than a generic add-on. Match it to the client's hair condition, service history, styling habits, and tolerance for product feel. Where the product is pigmented, bond-care, scalp-focused, or styling-led, frequency and amount should be adjusted according to the product label and professional judgement.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePigmented products should be used carefully and rinsed thoroughly.\u003c\/li\u003e\n\u003cli\u003eAdjust timing and frequency to the hair's porosity and desired tone result.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Matrix\u003c\/li\u003e\n\u003cli\u003eRange: So Silver\u003c\/li\u003e\n\u003cli\u003eProduct type: Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 300ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":50901442101415,"sku":"P1108200","price":32.22,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/P1108200_1.jpg?v=1782364523"}],"url":"https:\/\/amr.com.au\/collections\/products-for-blondes.oembed?page=2","provider":"AMR Beauty Group","version":"1.0","type":"link"}