Haircare Brand K18 Finally Releases Shampoo & Conditioner — But Do They Work?

An image of K18 products
May 31, 2022

Sharnee Rawson

If you’re a haircare enthusiast, you’ve probably already heard about K18. The brand is celebrated for creating a formula to repair hair — all in just four minutes. It’s also a purported favourite of the celebrity Hailey Bieber and routinely trends on social media platforms like TikTok. Yet, fans have been demanding one major change.

So far, K18 has only released two products: Leave-In Molecular Repair Mask and Leave-In Molecular Repair Mist. However, there’s certainly room for more options. That’s why we’re delighted to report an exciting piece of news. K18 has created shampoo and conditioner using their famous formula! 

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Personally, I think traditional cleansers are the best haircare. Everyone uses shampoo and conditioner, so the instructions are skippable, and the routine is established. It’s so mundane that people can wash their hair with closed eyes. The molecular formula in K18 Shampoo and Conditioner is certainly levelling up the cleansing game. 

Before emptying your piggy bank, we should study these new products in more detail. There’s not much information online, and the reviews are yet to pour in. To sate your curiosity, we wanted to deliver some juicy insights. 

We’ll do our best to answer all your urgent questions. For instance, will the cleansers satisfy the hype? Are there any changes to the formula? How much will they cost? Let’s explore this explosive new range together.

About the Brand: Who Owns K18 Hair Products?

Here’s our secret to incredible haircare: study the company first. By peeking behind the curtain, you can discover a lot about the research and development process. This is essential if you’re trying a new product like K18 Shampoo and Conditioner. 

As we researched K18, two facts stood out. The brand is heavily focused on technology, and the results are backed by evidence.

It makes sense that K18 has a strong focus on technology. Husband and wife duo Suveen Sahib and Britta Cox first started K18 to combat haircare complaints, such as lengthy application times and poor effectiveness. Sahib’s background in tech informed their scientific approach, and he concluded the world needed a product to ‘deliver the results [hair] actually needed.’

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However, the duo required more manpower (or rather, brainpower) to make the dream a reality. In a stroke of luck, they connected with experts at the University of Minho Biological Engineering Center in Portugal. The team were already studying protein engineering, and the leap to haircare wasn’t far. 

After scanning the entire human hair genome, they uncovered a peptide that repaired broken keratin chains. These chains were responsible for damaged hair, and mending them meant uncovering the secret to hair restoration.

After decades of searching, K18 was finally ready. There was no doubt their formula would succeed. So, the countless verified five-star reviews on their website are unsurprising. For even more confirmation, there are before-and-after pictures on their Instagram.

The feedback suggests a positive reaction to K18 Shampoo and Conditioner is likely. We simply can’t imagine such an innovative company failing to deliver.

How Does the Patented K18 Formula Work?

The success of this brand lies in their revolutionary ingredients. Except, many people are unsure how the formula actually works (one of the top Google searches for K18 is ‘What does K18 do for hair?’). 

To understand how K18 Shampoo and Conditioner can transform your appearance, we’ve rifled through all those scientific terms in search of answers. To begin, we should unpack how hair is damaged in the first place. 

Most causes will already be familiar, such as:

  • Bleach. This dissolves pigment by forcefully opening the hair follicle.
  • Hair dyes. Natural protein is modified, causing weakness, thinning and roughness.
  • Other treatments. Low-quality haircare means low-quality hair.
  • Mechanical tools. Friction and pulling from frequent brushing are surprisingly harmful.
  • Electrical hairstyling tools. Extreme heat is the enemy of hair.

Before throwing these products in the trash, recognise that professional haircare has evolved in the past decade. AMR Hair & Beauty offers bleach and hair dye infused with keratin and argan oil for a healthy boost. You can also grab electrical styling tools with ceramic plating to minimise heat damage. By investing in quality alternatives, you can continue using your favourite treatments and tools!

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Still, many salons rely on the patented K18 formula for ultimate restoration and protection. This is because the above dot-points break keratin chains internally, meaning the most effective solution must also be internal. Thankfully, K18 does exactly that.

A bioactive peptide, dubbed K18Peptide, mirrors natural proteins and enzymes to reconnect broken keratin chains. Hair is transformed into health, shine and silk. Unlike other products, the results are not superficial and will not wash away in the shower. One treatment from K18 results means returning to 91% strength and 94% elasticity. Plus, the effects occur in just four minutes!

As if that wasn’t enough, K18 is wonderfully ethical. Their formula is vegan, cruelty-free, safe for colour treated hair and dermatologically tested. You will not find parabens, sulphates, silicons or artificial colours in the ingredients list. 

We’re happy to reveal K18 Shampoo and Conditioner share a similar formula, so you can expect the same quality from your cleansers.

How Do I Use K18 Shampoo & Conditioner?

K18 products are well-known for their versatility and simplicity. You can apply them before chemical treatments to minimise damage or as a standalone service. Best of all, the mask and mist are finished in under ten minutes. Still, the shampoo and conditioner have slightly different instructions, so we think an overview is necessary.

K18 Leave-In Repair Mask is the easiest of the original products. Apply the mask after shampoo, and use a towel to gently dry the hair. Then, one dollop is distributed from the roots to the ends. More product can be added if needed. Finally, leave on for four minutes, and continue with your day. We understand why this is a fan favourite!

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Alternatively, K18 Leave-In Molecular Repair Mist is a little trickier. Hair is misted with water and sectioned before spraying 2-6 times onto each bundle. Make sure the strands are coated and leave for four minutes. Allow the hair to dry before using shampoo, and boost with K18 Leave-in Repair Mask. 

K18 products are clearly easy to use, and the shampoo and conditioner are no different. They can be applied in minutes, and no specialist skills are required. Total hair restoration is almost… commonplace with K18.

How Much Does K18 Shampoo & Conditioner Cost?

Admittedly, K18 is more expensive than typical haircare products. The cost is justified by the long-lasting formula, which endures due to the small amount needed. Each product also contains K18Peptide to transform the hair on a molecular level. Getting that much power into a bottle isn’t easy, after all.

As a comparison, K18 Leave-In Molecular Repair Mask is priced at approximately $150 for 150ml, and K18 Leave-In Molecular Repair Mist is $100 for 150ml. 

The shampoo and conditioner will be available for $100-200 per bottle depending on the circumstances.

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Is K18 For You?

Considering all this new information, we hope you’ve come to the same conclusion. To us, K18 Shampoo and Conditioner sounds genuinely promising. Thousands of reviews suggest their patented K18Peptide truly works, and the before and after pictures are spellbinding. 

There isn’t much information about K18 Shampoo and Conditioner available, but we’re confident the new range will be as successful as K18 Leave-In Repair Mask and K18 Leave-In Molecular Repair Mist.

For readers committed to trying the shampoo and conditioner, check out our K18 brand page. You can also visit our physical stores in Penrith, Epping and Belconnen. If the cleansers aren’t there yet, they will be soon. 

You don’t want to miss out on trying the next industry gamechanger. 

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