The new and improved formula for the AMR Crème Developer has been made with carefully chosen ingredients straight from Italy. These mild ingredients were chosen for their effectiveness in protecting the scalp and keeping the integrity of the hair intact during your hair colour services. It has also been added with low irritation ingredients that may be better for clients with sensitive scalps.Renowned by Australian hairdressers for its brilliance in high performance and even distribution, the peroxide delivers a specific creamy formula that guarantees fast application and maximum cosmetic action of the final colour result.Available in different strengths to achieve disparate levels of lift or for an extensive application for coverage. Can be mixed with any colour, crème or bleach. Suitable for use with all hair shades of oxidised colour.• Assist with toning and tinting • Suitable for all lifting powders and highlighting creams • Ideal for on and off scalp applications