Be Color 12-minute Coloring Cream is enriched with Caviar, Keratin and Collagen is a cosmetic colouring cream gel that covers perfectly grey hair, enhances natural colour, contrasts the residual melanin unwanted reflections, leaves hair soft, shiny and hydrated. Be Color respects the hair structure as it only exposes the hair for 12 minutes. The formula is non-progressive and the mix ratio is 1:1.

12 Benefits of Be Color includes:

• Respect for scalp and hair thanks to a short processing time
• Maximum grey hair coverage
• Lightens up to 4 tones
• Ammonia free and Paraphenylenediamine free
• Safe application even on customers with sensitive scalp
• Extreme colour brilliancy and uniformity
• Very easy and practical to use
• Long lasting reflections
• High colour fastness
• Great protection action
• Effective restructuring action
• Maximum conditioning

The Be Hair Made in Italy is a range of very high technology professional products to colour, treat and protect hair from continuous chemical and environmental stress it suffers daily.

PERMANENT
Mix 1:1 – White hair coverage – Processing time: 12 minutes on roots + 5 minutes on ends and whole lengths. Total 17 minutes.

SUPERLIGHTENERS
Mix 1:1.5 – Processing time: 12 minutes on roots + 12 minutes on ends and whole lengths – Total 24 minutes.

SEMIPERMANENT
Mix 1:1,5 – Colour with same level nuances or nuances darker than own colour – Processing time 12 minutes.

TONE ON TONE
Mix 1:1,5 – Colour with same level nuances – Processing time 12 minutes.