Be Color 12-minute Coloring Cream is enriched with Caviar, Keratin and Collagen is a cosmetic colouring cream gel that covers perfectly grey hair, enhances natural colour, contrasts the residual melanin unwanted reflections, leaves hair soft, shiny and hydrated.  Be Color respects the hair structure as it only exposes the hair for 12 minutes. The formula is non-progressive and the mix ratio is 1:1.

12 Benefits of Be Color includes:

1. Respect for scalp and hair thanks to a short processing time


2. Maximum grey hair coverage


3. Lightens up to 4 tones


4. Ammonia free and Paraphenylenediamine free


5. Safe application even on customers with sensitive scalp


6. Extreme colour brilliancy and uniformity


7. Very easy and practical to use


8. Long lasting reflections


9. High colour fastness


10. Great protection action


11. Effective restructuring action


12. Maximum conditioning

The Be Hair Made in Italy is a range of very high technology professional products to colour, treat and protect hair from continuous chemical and environmental stress it suffers daily.

MIXING RATIO: 1:1 for traditional coloring 1:1.5 for use with super lightening and as a light bath. EXPOSURE TIME: Can vary from a minimum of 12 minutes up to a maximum of 24 minutes (super lightening). We recommend that you carefully read the specific instructions for each type of application. GREY HAIR COVERAGE: Up to 20% of grey hair only highlighted shades. Over 20% of grey hair mix 1/3 of natural base and 2/3 of highlighted shades. Apply colour on regrowth with be hair activator in 24/36vol, after 12 minutes of exposure apply the colour on the lengths and ends for another 5 minutes. Total of 17 minutes of exposure time.