Dumb Blonde Shampoo

The newly designed Dumb Blonde No Yellow Shampoo has been reformulated to revitalise and enhance the colour for blonde and silver hair. The special violet pigment in the formula helps to neutralise yellow tones from blonde, bleached or lightened hair. You will fall in love with the delightful tropical scent!

Depending on your desired result, be mindful that excessive use of this product can lead to over toning, as our shampoo has been formulated with a semi-permanent violet dye that has the strength to last in the hair of up to 8 washes. To prolong the tone always use an alternative shampoo that is moisturising and colour safe as well as a heat protectant when using any hot styling tools.

The unique blend of key nourishing ingredients rejuvenates the hair to a strong and healthy condition:

• Chamomile Flower Extract- soothes dry and brittle hair by retaining moisture in hair and strengthening it from within. The result is hair that is soft and strong, adding sheen to blonde and highlighted hair.
• Hydrolysed Soy Protein- binds moisture in hair and improves hair elasticity. It effectively reduces damage as a result of bleaching, perming and the use of hot styling tools. It adds shine, body and manageability to hair.
• Bisabolol - acts as an anti-inflammatory to help soothe the scalp sensitivity from harsh lightening services.

• VEGAN FRIENDLY
• CRUELTY FREE
• MADE IN AUSTRALIA

Note: Wear disposable gloves as staining can occur and do not apply on dry hair.

CAUTION: Use only as directed. Avoid contact with eyes. If eye contact occurs, rinse well with water without delay. If irritation occurs, discontinue use. It is advisable to do an allergy test prior to using this product. Apply a tiny dot of the product onto your inner forearm after 5min rinse and leave for 48 hours. If there is any redness, itchy skin or burning sensation do not proceed with the shampoo or mask.

Apply the shampoo on wet hair to neutralise the yellow tones. Work into a lather by massaging the scalp and roots then rinse thoroughly. Repeat if necessary. For an extra toning effect, leave on for 2-5 minutes before rinsing. Follow with Dumb Blonde No Yellow Mask for optimal results.

INGREDIENTS: Purified Water, Sodium Lauryl Ether Sulphate, Cocoamidopropyl Betaine, Decyl Glucoside, Amodimethicone and Cetrimonium Chloride and Trideceth-12, Acid Violet 43, Sodium Chloride, Citric Acid, Fragrance, Guar Hydroxypropyltrimonium Chloride, Hydrolysed Soy Protein, Water (Aqua), Ethoxydiglycol, Propylene Glycol, Butylene Glycol, Glucose, Lactic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Bisabolol, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Disodium EDTA.