Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine.
Ideal for Color-Treated highlighted Blonde Hair.
Refreshing cucumber melon scent with soft underlying notes of violet and water flower.
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.
If you find a lower price on the exact same item by a competitor online or in-store, we will beat that price by 11%. This is our way of thanking you for bringing it to our attention. Simply fill out the form located below and one of our customer service representative will get back to you shortly.