With 125+ shades enriched with Pure Silk and Keratin Amino Acids, Pravana ChromaSilk Permanent Crème Colour provides brilliant shine, silky texture and long-lasting colour. Pravana ChromaSilk’s award-winning formula provides complete grey coverage with rich, vibrant results. Its low ammonia content preserves the integrity of the hair and allows colours to perform as both permanent and demi-permanent simply by switching to PRAVANA Developer.

Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional hair care brand “created by stylists, for stylists”.

PRAVANA hair care and hair colour products are always free of parabens, sulfates, cocamide DEA, formaldehyde, phthalates, and many other ingredients commonly used in cosmetic products. These ingredients are known to be harmful to users or the environment. This hybrid approach, which marries time proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair care that is truly super-natural while also protecting the planet and its people.