SKU: PRLU450

In Stock

SKU: PRLU450

In Stock

Pravana Pure Light Ultra Lightener 450g

PURE LIGHT Ultra Lightener’s smooth, creamy formula is ideal for:

• Platinum blonde touch-ups

• Ultra blonding for hard-to-lift hair

• Pre-lightening for VIVIDS, especially when creating trending pastel shades

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PURE LIGHT Ultra Lightener’s smooth, creamy formula is ideal for:

• Platinum blonde touch-ups

• Ultra blonding for hard-to-lift hair

• Pre-lightening for VIVIDS, especially when creating trending pastel shades


Want to achieve higher levels of lift while maintaining the integrity of your client’s strands? Now you can with the launch of the newest lightener from PURE LIGHT Ultra Lightener! Formulated with REUNITE MENDING TECHNOLOGY, which restores hair from the inside out, PRAVANA’s highest lifting lightener is clinically proven to increase shine and softness of the hair while offering up to nine levels of lift. 


Lightening services tend to leave hair in a dry and fragile state because the cuticle has to swell to allow the lightener to do it’s job. So REUNITE MENDING TECHNOLOGY works to deposit amino acids, for added internal strength, and plant-derived polymers that mend the cuticle layer. It also adheres to the inner cuticle layer rather than coating the strand so hair is free of heavy residues that can weigh it down. The result? Smooth, lightened strands with lots of shine!

Directions And Care Instructions
Always use a non-metallic bowl for mixing. Mix 1 part Pravana Pure Light Crème Lightener to 2 parts of your choice of Pravana Crème Developer. For on-the-scalp lightening, use only Zero Lift, 10, or 20 volume developers. For all off-the-scalp applications, use up to 40 volume developer. Pravana Pure Crème Lightener will continue processing for up to 55 minutes, Once desired level of lightening is achieved, rinse thoroughly with lukewarm water and gently shampoo with your choice of Pravana Sulfate-free shampoo and conditioner. If tone adjustment is desired, use any of Pravana’s Ammonia-free 5-minute Express Tones toners.
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