Brighten and Restore Beautiful Blonde and Silver Hair with the Theorie Purple Sage Brightening Shampoo which is professionally formulated to brighten and restore beautiful tones to blonde and silver hair.

The exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Key Features:

• Neutralises brassy and yellow tones
• Leaves hair stronger and smoother
• Key ingredients: Sage extract, helichrysum extract, grapeseed oil and keratin

Saturate hair with the brightening shampoo and work into a lather, rinse thoroughly. For greatest colour, toning and conditioning results, use with Theorie Purple Sage Brightening Conditioner and adjust frequency of use based on discoloration level.

Aqua/Water/Eau, Coco-Glucoside, Sodium Laureth Sulfate, Coco-Betaine, Silk Amino Acids, Sodium Lauroyl Sarcosinate, Clitoria Ternatea Flower Extract, Ginkgo Biloba Leaf Extract, Salvia Officinalis Extract, Keratin, Betaine, Citrus Grandis Fruit Extract, Argania Spinosa Kernel Oil, Vitis Vinifera (Grape) Seed Oil, Polyquaternium-10, Octyl Methoxycinnamate, Hydroxypropyl Guar, Phenoxyethanol, Disodium Edta, Parfum, Glycol Distearate, Citric Acid, Ci 60730 (Acid Violet 43).