{"product_id":"ethan-thomas-black-shampoo-400ml","title":"Ethan Thomas Black Shampoo 400ml","description":"\u003ch2\u003eEthan Thomas Black Shampoo 400ml\u003c\/h2\u003e\u003cp\u003eEthan Thomas Black Shampoo 400ml is a professional Ethan Thomas shampoo for blonde, highlighted, and natural grey hair. It supports cooler tone maintenance between salon services while helping hair feel smoother and easier to manage.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShampoo format for blonde and natural grey hair toning support.\u003c\/li\u003e\n\u003cli\u003eBlue-base toning support for reducing unwanted yellow or brassy reflections.\u003c\/li\u003e\n\u003cli\u003eCitric-acid positioning supports pH balance, UV protection, and colour-fade care.\u003c\/li\u003e\n\u003cli\u003eCoconut and wheat protein positioning supports moisture, strengthening, and nourishment.\u003c\/li\u003e\n\u003cli\u003eDesigned as a retail or backbar support product within a professional salon range.\u003c\/li\u003e\n\u003cli\u003eBest used with realistic expectations because toning results depend on hair porosity, base colour, and previous colour history.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003eApply according to the packaging directions. Use shampoo through wet hair, or use the mask through cleansed hair, leave only for the recommended time, then rinse thoroughly. Reduce frequency if the hair becomes too cool or porous areas begin to over-grab tone.\u003c\/p\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eSuitable for blonde, lightened, highlighted, or natural grey hair needing tone maintenance. Not suitable as a guaranteed colour-correction service; severe brassiness or uneven colour should be assessed by a qualified stylist.\u003c\/p\u003e\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\u003cp\u003eCheck porosity before recommending repeated use, especially on highly lightened mid-lengths and ends. Advise customers that toning products can build gradually and that gloves or careful application may be needed for very porous hair. Salon staff should confirm the customer wants a cooler result before retailing this product.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Ethan Thomas\u003c\/li\u003e\n\u003cli\u003eProduct type: Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 400ML\u003c\/li\u003e\n\u003cli\u003eHair focus: Blonde, highlighted, and natural grey hair tone maintenance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ethan Thomas","offers":[{"title":"Default Title","offer_id":50893404176551,"sku":"ETC-BLK-SH","price":31.95,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/amr.com.au\/products\/ethan-thomas-black-shampoo-400ml","provider":"AMR Beauty Group","version":"1.0","type":"link"}