{"product_id":"georgiemane-purple-shampoo-300ml","title":"Georgiemane Purple Shampoo 300ml","description":"\u003cp\u003eThe Georgiemane Purple Shampoo 300ml is a professional-grade toning cleanser designed to neutralise unwanted brassy and yellow tones in blonde, highlighted, grey, and silver hair. This colour-correcting formula gently cleanses while depositing violet pigments that help maintain a cooler, brighter finish — leaving hair refreshed, balanced, and luminous.\u003c\/p\u003e\n\u003cp\u003ePerfect for colour-treated or lightened hair, this 300ml purple shampoo brings salon-quality toning into your regular wash routine while maintaining moisture and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrass Neutralising \u0026amp; Tone Correction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlonde and lightened hair can develop warm, yellow tones over time due to environmental exposure, heat styling, and mineral buildup. Georgiemane Purple Shampoo is formulated to counteract brassiness and restore brightness. \u003cstrong\u003eIt helps to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eEnhance cool blonde, silver, and grey shades\u003c\/li\u003e\n\u003cli\u003eMaintain salon-fresh colour between appointments\u003c\/li\u003e\n\u003cli\u003eRefresh dull or faded highlights\u003c\/li\u003e\n\u003cli\u003eBoost overall brightness and clarity\u003c\/li\u003e\n\u003cli\u003eWith regular use, hair appears cooler, cleaner, and more vibrant.\u003c\/li\u003e\n\u003cli\u003eGentle Cleansing Without Dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnlike some toning shampoos that can leave hair feeling dry, this formula is designed to cleanse effectively while maintaining softness. It removes impurities and excess oil without stripping essential moisture, helping to preserve smoothness and shine.\u003c\/p\u003e\n\u003cp\u003eHair feels clean, refreshed, and conditioned after each wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde or bleached hair\u003c\/li\u003e\n\u003cli\u003eSilver or grey hair\u003c\/li\u003e\n\u003cli\u003eHighlighted or balayage styles\u003c\/li\u003e\n\u003cli\u003eColour-treated hair needing tone maintenance\u003c\/li\u003e\n\u003cli\u003eHair prone to brassiness\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a cooler, brighter finish\u003c\/li\u003e\n\u003cli\u003eHair appears more luminous and evenly toned with continued use.\u003c\/li\u003e\n\u003cli\u003eMaintains Shine \u0026amp; Manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn addition to tone correction, this purple shampoo supports overall hair condition. \u003cstrong\u003eIt works to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhance softness and smoothness\u003c\/li\u003e\n\u003cli\u003eImprove comb-through and manageability\u003c\/li\u003e\n\u003cli\u003eMaintain healthy-looking shine\u003c\/li\u003e\n\u003cli\u003eReduce dullness\u003c\/li\u003e\n\u003cli\u003eSupport long-lasting colour vibrancy\u003c\/li\u003e\n\u003cli\u003eHair feels silky, balanced, and easier to style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair and massage gently into the scalp and lengths. Leave on for 1–3 minutes depending on desired toning intensity, then rinse thoroughly. For stronger toning, leave slightly longer while monitoring colour. Follow with conditioner for best results. Use 1–2 times per week or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Toning for Brighter Blonde\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Georgiemane Purple Shampoo 300ml delivers effective brass control, gentle cleansing, and enhanced brightness in one toning treatment. Whether maintaining platinum blonde or refreshing silver strands, this shampoo helps keep your colour cool, radiant, and beautifully balanced between salon visits.\u003c\/p\u003e","brand":"Georgiemane","offers":[{"title":"Default Title","offer_id":47942207635623,"sku":"GM6","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/GM6_1.jpg?v=1772144077","url":"https:\/\/amr.com.au\/products\/georgiemane-purple-shampoo-300ml","provider":"AMR Beauty Group","version":"1.0","type":"link"}