{"product_id":"hi-lift-true-shades-demi-permanent-6-22-dark-intense-violet-blonde-75ml","title":"Hi Lift True Shades Demi Permanent 6-22 Dark Intense Violet Blonde 75ml","description":"\u003cp\u003eNatural, Glossy Colour with Seamless Grey Blending\u003c\/p\u003e\n\u003cp\u003eAchieve beautifully balanced, natural-looking colour with Hi Lift True Shades Demi Permanent Hair Colour 75ml. Designed for professional salon use, this advanced demi-permanent colour system delivers rich tonal results, exceptional shine, and seamless grey blending without the commitment of permanent colour.\u003c\/p\u003e\n\u003cp\u003eTrue Shades is ideal for refreshing faded lengths, toning pre-lightened hair, enhancing natural colour, or softly blending grey hair while maintaining hair health. The gentle demi-permanent formula deposits colour without lifting the natural pigment, making it perfect for clients who want subtle enhancement, tonal correction, or a low-maintenance colour option.\u003c\/p\u003e\n\u003cp\u003eFormulated to provide even, predictable results, Hi Lift True Shades leaves hair looking glossy, vibrant, and conditioned. The cream-based formula spreads easily through the hair, ensuring consistent saturation and smooth application from roots to ends. Hair feels soft, silky, and visibly healthier after every service.\u003c\/p\u003e\n\u003cp\u003eWith a wide, salon-curated shade range, True Shades allows colourists to customise results with confidence — from cool toners and neutral refreshes to warm enhancements and depth-boosting finishes. It’s also an excellent choice for colour balancing between permanent services or for clients transitioning away from permanent colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent hair colour for professional use\u003c\/li\u003e\n\u003cli\u003eEnhances tone and refreshes colour without lifting\u003c\/li\u003e\n\u003cli\u003eSeamlessly blends grey hair for a natural finish\u003c\/li\u003e\n\u003cli\u003eIdeal for toning, glossing, and colour refreshing\u003c\/li\u003e\n\u003cli\u003eDelivers high shine and healthy-looking results\u003c\/li\u003e\n\u003cli\u003eGentle formula that helps maintain hair condition\u003c\/li\u003e\n\u003cli\u003eSmooth, easy-to-apply cream texture\u003c\/li\u003e\n\u003cli\u003ePerfect for low-commitment colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColour refreshing between permanent services\u003c\/li\u003e\n\u003cli\u003eGrey blending without full coverage\u003c\/li\u003e\n\u003cli\u003eToning pre-lightened or blonde hair\u003c\/li\u003e\n\u003cli\u003eAdding depth, shine, or tonal correction\u003c\/li\u003e\n\u003cli\u003eClients seeking a softer, low-maintenance colour option\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose Hi Lift True Shades\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHi Lift True Shades is trusted by professionals for its reliability, versatility, and hair-friendly performance. It delivers beautiful tonal results while keeping hair soft, shiny, and manageable — making it an essential demi-permanent system for modern salon colour services.\u003c\/p\u003e\n\u003cp\u003eFor natural, glossy colour with effortless grey blending and zero lift, Hi Lift True Shades Demi Permanent Hair Colour 75ml is the perfect solution. Whether refreshing, toning, or enhancing, this demi-permanent formula offers professional results with gentle care and lasting shine.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":47470883340455,"sku":"TS622","price":13.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/TS622-1.jpg?v=1766367652","url":"https:\/\/amr.com.au\/products\/hi-lift-true-shades-demi-permanent-6-22-dark-intense-violet-blonde-75ml","provider":"AMR Beauty Group","version":"1.0","type":"link"}