{"product_id":"innovative-haircare-blonde-shampoo-1-litre","title":"Innovative Haircare Blonde Shampoo 1L","description":"\u003cp\u003eInnovative Haircare Blonde Shampoo 1 Litre is a professional tone-maintaining shampoo specially formulated to reduce unwanted yellow and brassy tones in blonde, grey and white hair. Designed to gently cleanse while enhancing brightness and clarity, this nourishing formula helps maintain fresh, salon-quality blonde results between appointments.\u003c\/p\u003e\n\u003cp\u003eEnriched with native Australian Illawarra Plum and Kakadu Plum extracts, this hydrating shampoo helps nourish the hair while improving softness, shine and manageability. These antioxidant-rich botanical ingredients work to support healthier-looking hair while helping maintain cool, vibrant tones without excessive dryness.\u003c\/p\u003e\n\u003cp\u003eIts gentle cleansing system removes dirt, excess oil and product build-up while preserving the hair’s natural moisture balance. Unlike harsher purple shampoos that can leave hair dry or rough, Innovative Haircare Blonde Shampoo helps keep hair feeling silky, smooth and refreshed after every wash. The formula tones and brightens at the same time, helping blonde hair appear cleaner, cooler and more luminous.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types — including natural blonde, bleached, highlighted, grey hair and hair extensions — this lightweight shampoo is gentle enough for regular use while still effectively maintaining tone and reducing brassiness. The generous 1 litre salon-size bottle offers excellent value for both professional and at-home use.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Helps neutralise yellow and brassy tones\u003cbr\u003e• Enhances brightness and clarity in blonde hair\u003cbr\u003e• Gently cleanses without stripping moisture\u003cbr\u003e• Improves softness, shine and manageability\u003cbr\u003e• Hydrates while maintaining cool blonde tones\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Blonde, bleached or highlighted hair\u003cbr\u003e• Grey or white hair\u003cbr\u003e• Hair prone to brassiness or dullness\u003cbr\u003e• Maintaining salon blonde results at home\u003cbr\u003e• Daily or regular toning maintenance\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how Innovative Haircare Blonde Shampoo 1 Litre keeps blonde hair looking bright, fresh and salon-toned without leaving it dry or over-toned. Its nourishing botanical formula helps maintain softness and shine while gently correcting unwanted warmth, making it ideal for everyday blonde maintenance.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor brighter, cooler and healthier-looking blonde hair, Innovative Haircare Blonde Shampoo 1 Litre is an essential part of your toning routine. Combining gentle cleansing with nourishing Australian botanical extracts, it helps deliver soft, vibrant and beautifully toned hair with every wash\u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754784891047,"sku":"JIS103","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS103_1.jpg?v=1779323489","url":"https:\/\/amr.com.au\/products\/innovative-haircare-blonde-shampoo-1-litre","provider":"AMR Beauty Group","version":"1.0","type":"link"}