{"product_id":"innovative-haircare-colour-care-shampoo-1-litre","title":"Innovative Haircare Colour Care Shampoo 1L","description":"\u003cp\u003eInnovative Haircare Colour Care Shampoo 1 Litre is a professional salon-quality shampoo specially formulated to help protect and maintain the vibrancy of colour-treated hair. Designed to gently cleanse without stripping essential moisture or fading colour, this nourishing formula helps keep hair looking brighter, shinier and healthier between salon visits.\u003c\/p\u003e\n\u003cp\u003eEnriched with Coconut extracts, proteins and balanced moisture technology, this lightweight formula works to strengthen and condition the hair while improving softness and manageability. The protein complex helps reinforce weakened hair fibres, reducing dryness and improving the overall feel and appearance of chemically treated hair.\u003c\/p\u003e\n\u003cp\u003eTo further protect colour longevity, the shampoo is infused with UV filters, helping shield the hair from environmental stress and sun exposure that can contribute to fading and dullness. This helps maintain rich, salon-fresh colour while enhancing shine and smoothness after every wash.\u003c\/p\u003e\n\u003cp\u003eIts gentle cleansing system effectively removes dirt, excess oil and product build-up without disrupting the hair’s moisture balance. Unlike harsh shampoos that can leave colour-treated hair dry or rough, Innovative Haircare Colour Care Shampoo leaves hair feeling clean, soft and refreshed while preserving colour brilliance.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types — including colour-treated hair, chemically processed hair and hair extensions — this salon-size 1 litre bottle offers excellent value for both professional salons and at-home use.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e• Helps protect colour-treated hair from fading\u003cbr\u003e• Gently cleanses without stripping moisture\u003cbr\u003e• Enhances shine, softness and vibrancy\u003cbr\u003e• Strengthens and nourishes weakened hair fibres\u003cbr\u003e• Infused with UV filters for colour protection\u003cbr\u003e• Suitable for all hair types, including extensions\u003c\/p\u003e\n\u003cp\u003eIdeal For\u003c\/p\u003e\n\u003cp\u003e• Colour-treated or chemically processed hair\u003cbr\u003e• Dry or dull hair needing extra shine\u003cbr\u003e• Hair prone to fading between salon visits\u003cbr\u003e• Hair extensions\u003cbr\u003e• Daily salon or at-home use\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cp\u003eYou’ll love how Innovative Haircare Colour Care Shampoo 1 Litre helps maintain fresh, vibrant colour while keeping your hair soft, hydrated and manageable. Its lightweight formula provides the perfect balance of cleansing and nourishment, making it ideal for preserving salon-quality colour and shine every day.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor vibrant, healthy-looking colour and everyday nourishment, Innovative Haircare Colour Care Shampoo 1 Litre is an essential addition to any colour maintenance routine. Combining gentle cleansing with hydration and UV protection, it helps deliver brighter, shinier and more manageable hair with every wash.\u003c\/p\u003e","brand":"Innovative Haircare","offers":[{"title":"Default Title","offer_id":49754784825511,"sku":"JIS101","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/JIS101_1.jpg?v=1779323457","url":"https:\/\/amr.com.au\/products\/innovative-haircare-colour-care-shampoo-1-litre","provider":"AMR Beauty Group","version":"1.0","type":"link"}