{"product_id":"loreal-professionnel-keratin-alpha-sleek-shampoo-300ml","title":"L'Oréal Professionnel Keratin Alpha Sleek Shampoo 300ml","description":"\u003ch2\u003eL'Oréal Professionnel Keratin Alpha Sleek Shampoo 300ml\u003c\/h2\u003e\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eL'Oréal Professionnel Keratin Alpha Sleek Shampoo 300ml is a professional shampoo from L'Oréal Professionnel for frizz, volume and lack of smoothness. It belongs to the Keratin Alpha Sleek range. The 300ml size makes it easy to merchandise, recommend and replenish. It is selected for customers who want salon-quality care with a clear product role, practical benefits and no exaggerated claims. The customer-facing purpose is simple: helps hair feel smoother, sleeker and easier to control.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePart of the Keratin Alpha Sleek smoothing system.\u003c\/li\u003e\n\u003cli\u003eSupports a sleek, controlled and polished finish.\u003c\/li\u003e\n\u003cli\u003eTechnical items should be used as directed by a professional stylist.\u003c\/li\u003e\n\u003cli\u003eClear shampoo identity helps customers understand where it fits in a routine.\u003c\/li\u003e\n\u003cli\u003eCustomer-facing wording keeps the benefit, routine role and product selection clear.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat if required and follow with the matching conditioner, mask or treatment when it suits the routine.\u003c\/p\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eBest suited to frizz-prone hair and clients following a smoothing care routine. It is also useful for salon teams who need a concise retail recommendation that explains the product type, concern and expected cosmetic finish without turning the page into technical training material.\u003c\/p\u003e\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\u003cp\u003eUse this product as part of a considered professional recommendation. Customers should follow the pack directions and any stylist advice, especially when the product is used after colour, lightening, smoothing or other salon services. The page stays practical and avoids unsupported medical, regulatory, ingredient-performance or authorisation claims that are not required for a clear Shopify product page.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel\u003c\/li\u003e\n\u003cli\u003eRange: Keratin Alpha Sleek\u003c\/li\u003e\n\u003cli\u003eProduct type: Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 300ml\u003c\/li\u003e\n\u003cli\u003eCustomer-facing use: Professional salon retail and home-care selection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":50943458705575,"sku":"E4566100","price":53.52,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/E4566100_1.jpg?v=1783566127","url":"https:\/\/amr.com.au\/products\/loreal-professionnel-keratin-alpha-sleek-shampoo-300ml","provider":"AMR Beauty Group","version":"1.0","type":"link"}