{"product_id":"matrix-food-for-soft-shampoo-300ml","title":"Matrix Food For Soft Shampoo 300ml","description":"\u003ch2\u003eMatrix Food For Soft Shampoo 300ml\u003c\/h2\u003e\n\u003cp\u003eMatrix Food For Soft Shampoo 300ml is a professional shampoo from Matrix, selected for customers who need dry or brittle hair that needs a softer, more moisturised feel. It belongs to the Food For Soft range and is written here as clear AMR-owned retail copy, with practical product identity, use context, and salon positioning. The description keeps the claim set conservative, so staff can use it for merchandising without relying on inflated or unsupported wording.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003eHelps support a softer, more conditioned feel on dry-feeling hair.\u003c\/p\u003e\n\u003cp\u003eWorks as part of a moisture-focused salon haircare routine.\u003c\/p\u003e\n\u003cp\u003eSuitable for customers who want smoothness, shine, and easier styling without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage through the scalp and lengths until a lather forms, then rinse thoroughly. Repeat only when the hair or scalp needs an extra cleanse, then follow with the matching conditioner or treatment when appropriate.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eSuitable for dry or brittle hair that needs a softer, more moisturised feel. This shampoo is best chosen when the customer need matches the range purpose and the final recommendation has been checked against hair type, service history, and styling routine. For professional chemical, color, or heat services, salon guidance should decide how the product fits into the complete routine.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cp\u003eBest merchandised as a moisture and softness routine. Pair shampoo and conditioner for a complete care step, and position the oil as a finishing or prep item for lengths and ends. The copy is intentionally practical and should remain aligned with the product name, format, and customer need on the final Shopify page.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eBrand: Matrix\u003c\/p\u003e\n\u003cp\u003eRange: Food For Soft\u003c\/p\u003e\n\u003cp\u003eProduct type: Shampoo\u003c\/p\u003e\n\u003cp\u003eSize: 300ml\u003c\/p\u003e\n\u003cp\u003eRetail status: Draft-ready copy pending operator sign-off\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":50889556951207,"sku":"E4013401","price":32.22,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/amr.com.au\/products\/matrix-food-for-soft-shampoo-300ml","provider":"AMR Beauty Group","version":"1.0","type":"link"}