{"product_id":"matrix-high-amplify-shampoo-300ml","title":"Matrix High Amplify Shampoo 300ml","description":"\u003ch2\u003eMatrix High Amplify Shampoo 300ml\u003c\/h2\u003e\u003cp\u003eMatrix High Amplify Shampoo 300ml is a volume-care and styling support for fine or flat hair designed for salon retail clients who need a clear, professional home-care step rather than generic haircare. It gives the product a specific role in the routine: helps fine hair feel lighter while supporting visible body. The result is copy that explains what the product is for, who should use it, and how it fits into a complete salon recommendation.\u003c\/p\u003e\u003cp\u003eThis shampoo is best positioned as part of the High Amplify family. It should be recommended by hair goal and routine step, not only by bottle size, so customers can understand why it belongs beside the matching shampoo, conditioner, treatment, or styling product.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps fine hair feel lighter while supporting visible body.\u003c\/li\u003e\n\u003cli\u003eAdds lift, movement, and a fuller-looking finish when used in the right routine.\u003c\/li\u003e\n\u003cli\u003eUseful for clients who want volume without a heavy coated feel.\u003c\/li\u003e\n\u003cli\u003eSupports blow-dry styling where root lift or airy body is the main goal.\u003c\/li\u003e\n\u003cli\u003eProfessional positioning: shampoo from Matrix.\u003c\/li\u003e\n\u003cli\u003eClear retail language helps customers choose the product by hair concern and expected finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to wet hair and scalp, then massage into a lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and repeat only when the hair needs a deeper cleanse.\u003c\/li\u003e\n\u003cli\u003eFollow with the matching conditioner, mask, or treatment from the same care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFine, limp, or flat hair that needs body and movement.\u003c\/li\u003e\n\u003cli\u003eClients who want volume-focused wash care or styling support.\u003c\/li\u003e\n\u003cli\u003eProfessional salon retail and at-home maintenance routines.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\u003cp\u003eUse Matrix High Amplify Shampoo 300ml as a targeted recommendation rather than a generic add-on. Match it to the client's hair condition, service history, styling habits, and tolerance for product feel. Where the product is pigmented, bond-care, scalp-focused, or styling-led, frequency and amount should be adjusted according to the product label and professional judgement.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSelect frequency and amount according to hair density, texture, and condition.\u003c\/li\u003e\n\u003cli\u003eFor best results, pair with products from the same Matrix or Redken care family when appropriate.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Matrix\u003c\/li\u003e\n\u003cli\u003eRange: High Amplify\u003c\/li\u003e\n\u003cli\u003eProduct type: Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 300ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":50901441839271,"sku":"P1091102","price":32.22,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/amr.com.au\/products\/matrix-high-amplify-shampoo-300ml","provider":"AMR Beauty Group","version":"1.0","type":"link"}