{"product_id":"matrix-so-silver-neutralizing-shampoo-300ml","title":"Matrix So Silver Neutralizing Shampoo 300ml","description":"\u003ch2\u003eMatrix So Silver Neutralizing Shampoo 300ml\u003c\/h2\u003e\u003cp\u003eMatrix So Silver Neutralizing Shampoo 300ml is a toning care for blonde, grey, silver, or lightened hair designed for salon retail clients who need a clear, professional home-care step rather than generic haircare. It gives the product a specific role in the routine: helps neutralise the look of unwanted yellow warmth in light hair. The result is copy that explains what the product is for, who should use it, and how it fits into a complete salon recommendation.\u003c\/p\u003e\u003cp\u003eThis shampoo is best positioned as part of the So Silver family. It should be recommended by hair goal and routine step, not only by bottle size, so customers can understand why it belongs beside the matching shampoo, conditioner, treatment, or styling product.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps neutralise the look of unwanted yellow warmth in light hair.\u003c\/li\u003e\n\u003cli\u003eSupports a cooler, brighter-looking blonde, grey, or silver finish.\u003c\/li\u003e\n\u003cli\u003eAdds care benefits so toning does not feel like a purely corrective step.\u003c\/li\u003e\n\u003cli\u003eUseful between salon toning visits when the hair starts to look warm or dull.\u003c\/li\u003e\n\u003cli\u003eProfessional positioning: shampoo from Matrix.\u003c\/li\u003e\n\u003cli\u003eClear retail language helps customers choose the product by hair concern and expected finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to wet hair and scalp, then massage into a lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and repeat only when the hair needs a deeper cleanse.\u003c\/li\u003e\n\u003cli\u003eFollow with the matching conditioner, mask, or treatment from the same care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde, grey, silver, highlighted, or lightened hair showing yellow warmth.\u003c\/li\u003e\n\u003cli\u003eClients who want cooler-looking tone maintenance at home.\u003c\/li\u003e\n\u003cli\u003eProfessional salon retail and at-home maintenance routines.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\u003cp\u003eUse Matrix So Silver Neutralizing Shampoo 300ml as a targeted recommendation rather than a generic add-on. Match it to the client's hair condition, service history, styling habits, and tolerance for product feel. Where the product is pigmented, bond-care, scalp-focused, or styling-led, frequency and amount should be adjusted according to the product label and professional judgement.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePigmented products should be used carefully and rinsed thoroughly.\u003c\/li\u003e\n\u003cli\u003eAdjust timing and frequency to the hair's porosity and desired tone result.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: Matrix\u003c\/li\u003e\n\u003cli\u003eRange: So Silver\u003c\/li\u003e\n\u003cli\u003eProduct type: Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 300ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":50901442101415,"sku":"P1108200","price":32.22,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/amr.com.au\/products\/matrix-so-silver-neutralizing-shampoo-300ml","provider":"AMR Beauty Group","version":"1.0","type":"link"}