{"product_id":"pureology-hydrate-shampoo-1l","title":"Pureology Hydrate Shampoo 1L","description":"\u003ch2\u003ePureology Hydrate Shampoo 1L\u003c\/h2\u003e\n\u003cp\u003ePureology Hydrate Shampoo 1L is a professional shampoo created for dry, colour-treated hair that needs richer moisture, softness and manageability. As the cleansing step in the Pureology Hydrate range, it addresses the practical needs of colour-treated hair while keeping the finish appropriate for regular salon-supported home care. The formula is built around jojoba, green tea and sage and is paired with an aromatherapy blend of lavender, bergamot and patchouli in the shampoo, with mint and menthol notes in the conditioner.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a rich cleansing lather while helping replenish moisture in dry, colour-treated hair.\u003c\/li\u003e\n\u003cli\u003eCleanses the scalp and lengths without leaving the hair feeling stripped of softness.\u003c\/li\u003e\n\u003cli\u003eSupports colour care while preparing dry hair for the matching conditioning step.\u003c\/li\u003e\n\u003cli\u003eFeatures jojoba, green tea and sage, selected for the care needs addressed by the Hydrate range.\u003c\/li\u003e\n\u003cli\u003eFinished with an aromatherapy blend of lavender, bergamot and patchouli in the shampoo, with mint and menthol notes in the conditioner.\u003c\/li\u003e\n\u003cli\u003eDeveloped for colour-treated hair and formulated within Pureology's vegan professional haircare range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly. Apply a small amount at the scalp and emulsify into a rich lather. Massage through the scalp, then work the lather towards the ends. Rinse thoroughly and repeat if extra cleansing is required. Follow with the appropriate Pureology Hydrate conditioner or treatment. In case of contact with eyes, rinse immediately.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePeople with dry, colour-treated hair that needs richer moisture, softness and manageability.\u003c\/li\u003e\n\u003cli\u003eCustomers building a coordinated Pureology Hydrate routine around their current hair condition and styling habits.\u003c\/li\u003e\n\u003cli\u003eSalon retail or home-care use when a shampoo is the appropriate next step in the routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cp\u003eUse this as the cleansing step when the customer's primary concern matches the range focus. Concentrated formulas require only a small amount; increase product gradually rather than over-applying. Follow with a suitable conditioner or treatment, particularly on longer, drier or chemically processed hair.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Pureology.\u003c\/li\u003e\n\u003cli\u003eRange: Hydrate.\u003c\/li\u003e\n\u003cli\u003eProduct type: Shampoo.\u003c\/li\u003e\n\u003cli\u003eSize: 1L.\u003c\/li\u003e\n\u003cli\u003ePrimary hair focus: dry, colour-treated hair that needs richer moisture, softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":50971413020839,"sku":"P1863401","price":118.15,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/amr.com.au\/products\/pureology-hydrate-shampoo-1l","provider":"AMR Beauty Group","version":"1.0","type":"link"}