{"product_id":"pureology-hydrate-treatment-mask-250ml","title":"Pureology Hydrate Treatment Mask 250ml","description":"\u003ch2\u003ePureology Hydrate Treatment Mask 250ml\u003c\/h2\u003e\n\u003cp\u003ePureology Hydrate Treatment Mask 250ml is a professional treatment mask created for dry, colour-treated hair that needs a weekly moisture boost and improved softness. As the weekly intensive treatment in the Pureology Hydrate range, it addresses the practical needs of colour-treated hair while keeping the finish appropriate for regular salon-supported home care. The formula is built around camellia seed oil and vitamin B5 and is paired with an aromatherapy blend of patchouli, lavender and bergamot.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions dry, colour-treated hair and helps replenish lost moisture.\u003c\/li\u003e\n\u003cli\u003eHelps improve softness, shine, detangling and manageability through the mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eSupports colour vibrancy through Pureology's Antifade Complex while leaving hair smoother and more supple.\u003c\/li\u003e\n\u003cli\u003eFeatures camellia seed oil and vitamin B5, selected for the care needs addressed by the Hydrate range.\u003c\/li\u003e\n\u003cli\u003eFinished with an aromatherapy blend of patchouli, lavender and bergamot.\u003c\/li\u003e\n\u003cli\u003eDeveloped for colour-treated hair and formulated within Pureology's vegan professional haircare range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply to clean, damp hair, concentrating on the mid-lengths and ends. Massage gently through the hair, leave for 5 minutes, then rinse thoroughly. Use weekly or when an intensive conditioning step is needed. In case of contact with eyes, rinse immediately.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePeople with dry, colour-treated hair that needs a weekly moisture boost and improved softness.\u003c\/li\u003e\n\u003cli\u003eCustomers building a coordinated Pureology Hydrate routine around their current hair condition and styling habits.\u003c\/li\u003e\n\u003cli\u003eSalon retail or home-care use when a treatment mask is the appropriate next step in the routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cp\u003ePosition this as an intensive treatment rather than a replacement for every conditioning step. Remove excess water before application so the formula can coat the hair evenly, then concentrate on the most porous or stressed areas. Adjust frequency to the condition, density and maintenance needs of the hair.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Pureology.\u003c\/li\u003e\n\u003cli\u003eRange: Hydrate.\u003c\/li\u003e\n\u003cli\u003eProduct type: Treatment Mask.\u003c\/li\u003e\n\u003cli\u003eSize: 250mL.\u003c\/li\u003e\n\u003cli\u003ePrimary hair focus: dry, colour-treated hair that needs a weekly moisture boost and improved softness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":50971413741735,"sku":"P2734100","price":65.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/amr.com.au\/products\/pureology-hydrate-treatment-mask-250ml","provider":"AMR Beauty Group","version":"1.0","type":"link"}