{"product_id":"shiseido-1ex-straightener-for-very-resistant-to-resistant-hair-400g","title":"Shiseido 1EX Straightener for Very Resistant to Resistant Hair 400g","description":"\u003cp\u003eShiseido Crystallizing Straight 1EX Straightener for Very Resistant to Resistant Hair is a professional salon straightening cream specifically formulated for very resistant to resistant hair types. As the first step in the renowned Shiseido Crystallizing Straight System, this advanced Japanese straightening treatment restructures the hair's internal bonds to create permanently smooth, sleek and manageable results while maintaining exceptional shine and softness.\u003c\/p\u003e\n\u003cp\u003eDeveloped using Shiseido's innovative hair science technology, the 1EX Straightener is designed to effectively straighten coarse, thick and highly resistant hair that requires greater straightening power. The professional-strength formula penetrates deeply into the hair fibre, allowing stylists to reshape the hair's natural structure while helping maintain its condition, elasticity and healthy appearance.\u003c\/p\u003e\n\u003cp\u003eThe smooth cream consistency provides excellent control during application, ensuring even distribution from roots to ends for consistent straightening results. When paired with the Shiseido Crystallizing Straight Neutralizer, the system permanently locks the hair into its new straight configuration, leaving it silky, frizz-free and noticeably easier to manage.\u003c\/p\u003e\n\u003cp\u003eIdeal for clients with naturally coarse, dense or difficult-to-straighten hair, the 1EX Straightener delivers long-lasting straightening while reducing unwanted volume, improving manageability and enhancing natural shine. Hair is left feeling soft, smooth and polished with a sleek finish that lasts until new hair growth appears.\u003c\/p\u003e\n\u003cp\u003eTrusted by professional salons around the world, the Shiseido Crystallizing Straight System is recognised for its premium Japanese technology, predictable performance and beautiful straightening results across a variety of hair types.\u003c\/p\u003e\n\u003cp\u003eFor professional use only. This product should be used as part of the complete Shiseido Crystallizing Straight System and applied according to the manufacturer's instructions.\u003c\/p\u003e\n\u003cp\u003eBenefits\u003cbr\u003eFormulated for very resistant to resistant hair\u003cbr\u003ePermanently restructures hair for sleek, straight results\u003cbr\u003eHelps reduce frizz, bulk and unwanted volume\u003cbr\u003eLeaves hair smooth, soft and easy to manage\u003cbr\u003eCream formula provides even, controlled application\u003cbr\u003eDesigned to be used with the Shiseido Crystallizing Straight Neutralizer\u003cbr\u003eIdeal For\u003cbr\u003eProfessional salon straightening services\u003cbr\u003eVery resistant, coarse or thick hair\u003cbr\u003eClients wanting permanent hair straightening\u003cbr\u003eSmoothing frizz and improving manageability\u003cbr\u003eLong-lasting sleek, polished hairstyles\u003cbr\u003eWhy You'll Love It\u003c\/p\u003e\n\u003cp\u003eYou'll love how Shiseido Crystallizing Straight 1EX Straightener transforms even the most resistant hair into beautifully smooth, silky and manageable locks. Its advanced Japanese formula delivers reliable, long-lasting straightening while helping maintain softness, shine and a healthy-looking finish.\u003c\/p\u003e\n\u003cp\u003eFinal Word\u003c\/p\u003e\n\u003cp\u003eFor professional permanent straightening of very resistant to resistant hair, Shiseido Crystallizing Straight 1EX Straightener delivers outstanding salon-quality performance. When used as part of the complete Shiseido Crystallizing Straight System, it helps create sleek, smooth and beautifully straight hair with long-lasting, predictable results.\u003c\/p\u003e","brand":"Shiseido Professional","offers":[{"title":"Default Title","offer_id":51086385938599,"sku":"2945457","price":45.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/amr.com.au\/products\/shiseido-1ex-straightener-for-very-resistant-to-resistant-hair-400g","provider":"AMR Beauty Group","version":"1.0","type":"link"}