{"product_id":"wella-professionals-color-touch","title":"Wella Professionals Color Touch","description":"\u003ch2\u003eWella Professionals Color Touch\u003c\/h2\u003e\n\u003ch3\u003eVibrant Demi-Permanent Colour with Flexible Commitment\u003c\/h3\u003e\n\u003cp\u003eWella Professionals Color Touch is a professional demi-permanent colour family developed for rich tonal change, reflective shine and versatile salon services without the commitment of permanent colour. The updated range is designed to deliver true-to-tone vibrancy across different hair conditions, including damaged or porous areas where uneven colour uptake can be a concern. Its no-drip consistency supports precise application by bottle or by bowl and brush, while the broad shade palette gives colourists room to deepen, tone, refresh, blend or create multi-tonal results.\u003c\/p\u003e\n\u003ch3\u003eWhat the Color Touch Family Offers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-shine, demi-permanent colour for clients who want visible tonal impact with softer regrowth.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology in the updated formula to support reliable, true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eA wide intermixable palette spanning Pure Naturals, Rich Naturals, Deep Browns and Vibrant Reds.\u003c\/li\u003e\n\u003cli\u003eDedicated Plus shades for stronger grey blending and Special Mix shades for formula customisation.\u003c\/li\u003e\n\u003cli\u003eColour designed to fade progressively, allowing future tonal changes with lower commitment than permanent colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSelect the Correct Sub-Range\u003c\/h3\u003e\n\u003cp\u003ePure Naturals, Rich Naturals, Deep Browns and Vibrant Reds provide the main depth-and-tone palette. Color Touch Plus is a distinct low-ammonia sub-range created for clients who need more grey blending while still preferring a demi-permanent result; Wella's claim of up to 70% grey coverage applies to Color Touch Plus, not automatically to every Color Touch shade. Color Touch Special Mix is also a specialist sub-range: it is used to intensify, neutralise, dilute or customise a formula and must not be presented as if every Special Mix shade were a conventional standalone depth colour.\u003c\/p\u003e\n\u003ch3\u003eCreative and Corrective Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe family can support same-depth colour, darkening, tonal refresh, transformative toning and personalised multi-tonal services when the starting canvas and formula are correctly assessed. Special Mix allows a trained colourist to strengthen or redirect tone, while the clear option can reduce intensity. These possibilities depend on the chosen baseline shade, the amount of Special Mix, the selected emulsion and the condition of the hair; they are professional formulation decisions, not universal promises attached to every shade.\u003c\/p\u003e\n\u003ch3\u003eProfessional Application\u003c\/h3\u003e\n\u003cp\u003eChoose the Color Touch sub-range before mixing because the compatible emulsion and service objective differ. Baseline Color Touch and Special Mix services use Color Touch Emulsion, while Color Touch Plus uses its dedicated 4% Plus Emulsion. Application may be to dry, pre-shampooed or towel-dried hair depending on whether the service is a root touch-up, first application or toning service. Follow the current Wella technical guide for formula, development and aftercare rather than transferring directions from another sub-range.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free claims apply to the main Color Touch and Special Mix formulas; Color Touch Plus is the explicit low-ammonia exception.\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage is a Color Touch Plus claim and must not be generalised to the entire 57-variant product family.\u003c\/li\u003e\n\u003cli\u003eSpecial Mix shades require controlled formula design and should not be substituted solely by tonal name.\u003c\/li\u003e\n\u003cli\u003eFinal colour depends on starting level, underlying pigment, porosity, previous colour and the selected emulsion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eProfessional demi-permanent colour. This product group includes Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Plus and Special Mix shade variants. 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