{"product_id":"wella-professionals-color-xpress","title":"Wella Professionals Color Xpress","description":"\u003ch2\u003eWella Professionals Color Xpress\u003c\/h2\u003e\n\u003ch3\u003ePermanent Colour Designed for Express Root Services\u003c\/h3\u003e\n\u003cp\u003eWella Professionals Color Xpress is a professional permanent colour family built for rapid root touch-up services when time and reliable grey coverage are central to the appointment. The range combines a focused natural, cool, neutral, brown and gold palette with Wella's Control-X Technology, which is designed to form colour quickly and limit progressive over-processing. It gives colourists a dedicated express option for matching regrowth to established lengths while maintaining a polished, natural-looking finish.\u003c\/p\u003e\n\u003ch3\u003ePerformance for a Focused Salon Service\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage in a 10-minute development service when the hair and shade selection are suitable.\u003c\/li\u003e\n\u003cli\u003ePermanent colour performance intended primarily for fast root retouching rather than a general-purpose creative colour service.\u003c\/li\u003e\n\u003cli\u003eControl-X Technology for rapid colour formation and dependable, non-progressive processing.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier and ME+ Dye Technology within the professional colour system.\u003c\/li\u003e\n\u003cli\u003eA concise shade portfolio designed to support practical matching across natural and tonal root formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eChoose the Shade Against the Existing Lengths\u003c\/h3\u003e\n\u003cp\u003eUse the starting level, percentage and distribution of grey, existing mid-length colour and desired tonal direction to choose the variant. Core level shades establish depth, cool and neutral options help control tonal direction, and brown or gold options support warmer or richer matching. The express timing does not remove the need for professional diagnosis: resistant grey, incompatible prior colour or an unsuitable shade choice can prevent the expected coverage result.\u003c\/p\u003e\n\u003ch3\u003eProfessional Root Application\u003c\/h3\u003e\n\u003cp\u003eColor Xpress is mixed with the specified Welloxon Perfect developer and applied to dry hair, beginning where the concentration of grey or white hair is greatest. Wella's official application guidance uses a 10-minute development time without heat, followed by emulsification, thorough rinsing, cleansing and post-colour treatment. Developer strength, formula choice, scalp suitability and any use of controlled heat must follow the current shade packaging and technical instructions.\u003c\/p\u003e\n\u003ch3\u003eCoverage Boundaries and Safety\u003c\/h3\u003e\n\u003cp\u003eThe “up to 100%” statement is a maximum performance claim, not a guarantee for every head of hair. Wella's own application guidance identifies resistant grey as a condition that may require an alternative resistant-coverage service. ME+ Dye Technology does not remove the possibility of an allergic reaction, so all warnings and the required allergy alert procedure still apply. This product is intended for trained professional use and should not be positioned as a casual at-home ten-minute colour.\u003c\/p\u003e\n\u003ch3\u003eProfessional Notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse Color Xpress for appropriate permanent root-retouch services; do not generalise the express timing to unrelated Wella colour ranges.\u003c\/li\u003e\n\u003cli\u003eStart application in the areas with the highest grey concentration to support even coverage within the short service window.\u003c\/li\u003e\n\u003cli\u003eAssess resistant grey before mixing and select another Wella service when Color Xpress is not the suitable coverage route.\u003c\/li\u003e\n\u003cli\u003eAlways use the current developer, safety warnings and after-treatment instructions for the exact shade selected.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003eProfessional permanent hair colour for express root touch-up services. This product group contains 15 individual shade variants across Core Levels, Cool and Neutral, and Brown and Gold selections. Developer is required separately unless explicitly supplied as part of a kit.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Core Levels | 2\/ Black","offer_id":51001614631079,"sku":"WELA7171","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Core Levels | 3\/ Dark Brown","offer_id":51001614663847,"sku":"WELA7164","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Core Levels | 4\/ Medium Brown","offer_id":51001614368935,"sku":"WELA7157","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Core Levels | 5\/ Light Brown","offer_id":51001614401703,"sku":"WELA7140","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Cool and Neutral | 5\/1 Light Blonde Ash","offer_id":51001614336167,"sku":"WELA7201","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Core Levels | 6\/ Dark Blonde","offer_id":51001614434471,"sku":"WELA7133","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Cool and Neutral | 6\/02 Dark Blonde - Natural Matt","offer_id":51001614696615,"sku":"WELA0255","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Brown and Gold | 6\/07 Dark Blonde - Natural Brown","offer_id":51001614729383,"sku":"WELA7722","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Core Levels | 7\/ Medium Blonde","offer_id":51001614500007,"sku":"WELA7126","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Cool and Neutral | 7\/1 Medium Blonde Ash","offer_id":51001614532775,"sku":"WELA7218","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Core Levels | 8\/ Light Blonde","offer_id":51001614565543,"sku":"WELA7119","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Brown and Gold | 8\/31 Light Blonde - Gold Ash","offer_id":51001614794919,"sku":"WELA7746","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Core Levels | 9\/ Very Light Blonde","offer_id":51001614467239,"sku":"WELA7102","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Cool and Neutral | 9\/06 Very Light Blonde - Natural Violet","offer_id":51001614762151,"sku":"WELA3515","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Core Levels | 10\/ Lightest Blonde","offer_id":51001614598311,"sku":"WELA7096","price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/wella_colorxpress_1.jpg?v=1784875934","url":"https:\/\/amr.com.au\/products\/wella-professionals-color-xpress","provider":"AMR Beauty Group","version":"1.0","type":"link"}