{"product_id":"wella-professionals-pure-perfection-60ml","title":"Wella Professionals Pure Perfection 60ml","description":"\u003ch2\u003eAmmonia-free permanent colour\u003c\/h2\u003e\u003cp\u003eWella Professionals Pure Perfection combines permanent colour performance with a neutral, natural-looking finish. The professional cream colour range offers 30 intermixable shades and up to 100% grey coverage, allowing a colourist to select the tone and depth required for the individual service. Each selected shade is supplied in a 60ml tube.\u003c\/p\u003e\u003ch2\u003eKey features\u003c\/h2\u003e\u003cp\u003eThe formula is made without ammonia, added fragrance, mineral oils, silicones or PPD\/PTD. It is vegan and dermatologically tested on sensitive skin. Pure Perfection also includes Wella's Supercharged Metal Purifier technology. These formulation features do not mean the product is allergy-free or suitable for everyone: Wella specifically advises against use where a PPD\/PTD allergy is known, because a severe reaction may still occur.\u003c\/p\u003e\u003ch2\u003eDesigned for a professional service\u003c\/h2\u003e\u003cp\u003ePure Perfection is designed to deliver natural-looking colour while supporting shine, smoothness and a nourished appearance. It is formulated to rinse out easily in one shampooing step. A colourist should assess the starting colour, the amount of grey and the condition of the hair before selecting the shade, developer and application technique.\u003c\/p\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003cp\u003eProduct type: professional ammonia-free permanent cream hair colour. Tube size: 60ml. Select the required individual shade from the range. The colour tube does not include developer.\u003c\/p\u003e\u003ch2\u003eUse and safety\u003c\/h2\u003e\u003cp\u003eFor professional use. Mix the chosen shade only with the appropriate Wella developer, following the current manufacturer's instructions for the selected colour service. Follow the specified mixing ratio, application method and development time rather than treating every service as interchangeable. Read all supplied safety information and complete the required allergy checks before application. Emulsify and rinse thoroughly after development, then complete the recommended cleansing and aftercare routine. 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