{"product_id":"wella-professionals-ultimate-smooth-shampoo-1l","title":"Wella Professionals Ultimate Smooth Shampoo 1L","description":"\u003cp\u003eTransform dry, frizzy and difficult-to-manage hair with Wella Professionals Ultimate Smooth Shampoo 1L, a professional smoothing shampoo designed to gently cleanse while promoting beautifully soft, silky and manageable hair.\u003c\/p\u003e\n\u003cp\u003eFormulated with Squalane and Omega-9, this nourishing shampoo helps replenish the feel of dry hair while supporting a smoother, more polished finish.\u003c\/p\u003e\n\u003cp\u003eIdeal for hair prone to frizz, dryness and flyaways, the formula removes everyday impurities while preparing the hair for additional smoothing and conditioning treatments.\u003c\/p\u003e\n\u003cp\u003eThe generous 1L size is perfect for professional salons, backbar use and regular at-home haircare, making it a practical choice for maintaining smooth, healthy-looking hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional Smoothing Shampoo: Designed for dry and frizz-prone hair.\u003c\/li\u003e\n\u003cli\u003eSqualane \u0026amp; Omega-9: Helps nourish and smooth hair.\u003c\/li\u003e\n\u003cli\u003eGentle Cleansing: Removes impurities and everyday build-up.\u003c\/li\u003e\n\u003cli\u003eFrizz Control: Helps improve the appearance of unruly hair.\u003c\/li\u003e\n\u003cli\u003eImproves Softness: Leaves hair feeling silky and manageable.\u003c\/li\u003e\n\u003cli\u003eSmooth Finish: Prepares hair for additional smoothing treatments.\u003c\/li\u003e\n\u003cli\u003e1L Size: Ideal for professional salon and frequent home use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry and frizzy hair\u003c\/li\u003e\n\u003cli\u003eCoarse or difficult-to-manage hair\u003c\/li\u003e\n\u003cli\u003eHair prone to flyaways\u003c\/li\u003e\n\u003cli\u003eImproving smoothness and softness\u003c\/li\u003e\n\u003cli\u003eProfessional salon backbar use\u003c\/li\u003e\n\u003cli\u003eRegular smoothing haircare routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWella Professionals Ultimate Smooth Shampoo 1L combines effective cleansing with nourishing smoothing care. Its Squalane and Omega-9 formula helps leave hair feeling softer, smoother and more manageable, making it a professional essential for frizz-prone hair.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":51856142434471,"sku":"WELA84425","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0713\/3607\/files\/WELA84425_1.jpg?v=1794548602","url":"https:\/\/amr.com.au\/products\/wella-professionals-ultimate-smooth-shampoo-1l","provider":"AMR Beauty Group","version":"1.0","type":"link"}