Discover your wild side with Wildcolor precision dye technology made in Italy. With a colour variety of over 151 shades including natural and fashion colours, this range promises colour longevity and added supreme shine with its special oil infused formulation.
Enriched with Argan, Macadamia, Olive and Jojoba oils, your clients hair will reap the benefits of stronger, healthier and shinier looking hair. Also with the addition of Helichrysum Italicum, your clients will benefit from this oils natural healing and regenerative properties that cleanses the scalp, strengthens the strands and stimulates hair follicles.
Wildcolor tubes are sure to provide you value for money, sized in 180ml tubes that are 3 times the size of traditional 60ml colour tubes. The formula is also PPD-free, making it safer for those with allergies.
Be yourself, be wild.
PRELIMINARY STAGES:Before starting the colour application you should determine the natural level of the hair, the percentage of grey and their texture and porosity. Then, determine the level you wish to achieve and therefore if you are going darker or lighter, considering if you are covering or blending grey as well. After that, determine the desired tone. Is it warm or cool? The final result is a combination of the artificial dyes in the cream and natural underlying pigmentation of the hair. Finally, determine the volume of developer you need for the application: 10 volume (3%) - For darkening by one level or dyeing bleached hair. 20 volume (6%) For dyeing hair tone on tone, covering grey hair or lightening by one level. 30 volume (9%) - For medium lightening(1 to 2 levels). 40 volumes (12%) - up to 2-3 levels lighter. If a lightening cream of 3-4 levels is needed, use the shades from the Superlift series.PREPARATION:In a non-metallic bowl, mix one part of cream and two parts of Oxidizing Emulsion Cream (1:2). When using shades from the Superlift series, mix one part of cream and three parts of Oxidizing Emulsion Cream (1:3).APPLICATION:Always use on dry and not washed hair. Always wear gloves and divide the hair in four sections.FINAL TREATMENT:When the development time is over, rinse the hair delicately and thoroughly with lukewarm water and shampoo with an after colour shampoo (pH 4.5).
AMR acknowledges the Traditional Custodians of the lands where we reside and operate, and recognise their ongoing connection to the lands, waters, and culture.
We pay our respects to their Elders past, present and emerging.
Order Delays During Peak Sales: Please be advised that, during major promotional events and peak ordering seasons, there may be delays in the delivery of your order. Our team is dedicated to minimising these delays and appreciates your patience and understanding.