About Us

We are the redefiners in the hair and beauty industry delivering you access to exclusive products across hundreds of the most coveted brands, insider expertise, reliable service and unbeatable prices.

Our Story

AMR is Australia’s fastest growing hair and beauty supply enterprise. Established in 2004, we specialise in offering the hair and beauty industry a wide range of high quality cost-effective salon essentials, products, equipment, furniture and accessories. We aim to source, import and supply the finest quality products from across the globe and deliver them directly to salons and customers Australia-wide. The key benefits for AMR customers are product ranges that are exclusive to our company.

AMR was formally registered as AMR Hair & Beauty Supplies Pty Ltd in 2010. The company was built through the focused determination of our Founder, Ammar Issa, whose tenacious efforts have led the company to exceed expectations year after year. Our growth is testament to his unique ability to identify and pursue current trends and trend requirements. 


Our Vision & Commitment

We believe that salon products should be accessible, affordable and convenient for all our customers. At the core of AMR, we have our hairdressing and beauty salon owners at heart. AMR unconditionally guarantees trade prices to our trade customers. We service our community by opening doors to our customers in the two store locations in Ingleburn and Penrith as well as online.

Diversity & Inclusion

The internal make up of our team is an accumulation of over 75 employees of varying talents and skills that play a vital role in AMR’s presence in the marketplace. The combined skills and enthusiasm of our team is what has driven the company to set trends within the industry and beyond. Our production and communications team has mastered the art of graphic design, photography, script writing, videography, media awareness and the phenomenon of social media.

On top of this, our incredible warehouse, retail, customer service, accounts and operation teams work their magic behind the scenes to make the vision of AMR possible. It’s extraordinary how personal our team members become with customers in-store or via phone, website and web-chat. The communication between our team members and customers is clearly a focus point. Our team love to help customers obtain the best possible deals on offer and to make them happy.

AMR Hair & Beauty is built on strong values around diversity and inclusion. With a team of 75 + and growing, we have recognised every individual’s unique differences and how they each contribute to AMR and our growth. We strive to achieve a diverse workforce where individuals feel valued for their unique talents and are encouraged to creatively express themselves freely. We believe in equal opportunity for all.

Our environment is one of a kind and customer assistance is a daily experience that provides our team with an enormous sense of pride and satisfaction. Being the frontline person that provides our customers with amazing deals for all their salon necessities is a rewarding experience. The team at AMR thrive with confidence upon knowing that they make a positive difference to a loyal and respected customer seeking value, expertise, products and services that are a cut above industry standards.

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