L'Oréal Professionnel

L'Oréal Professionnel is L'Oréal's salon range, built on the brand's colour and care research and used by hairdressers day to day. It spans ranges for repair, colour protection, scalp care, blonde care and styling. This collection brings the L'Oréal Professionnel hair care and styling ranges together in one place, grouped below so you can go straight to the concern you are shopping for.

Absolut Repair

Absolut Repair is the range for damaged, over-processed hair, the go-to when heat, colour or bleach has left the lengths weak and rough. It cleans, conditions and treats without stripping, working to bring back strength, softness and shine. The line runs from the shampoo and conditioner through to deeper steps, with the Absolut Repair Molecular system rebuilding the hair fibre across a treatment sequence, plus masks like the Resurfacing and Golden masks for a richer conditioning hit. If damage is your main concern, start here.

Vitamino Color

Vitamino Color is the range for colour-treated hair, made to hold the colour longer and keep it from fading fast. The shampoo, conditioner, and treatments cleanse gently so they don't strip the tone, and the Spectrum products sit within the line for a richer colour-care step. If your goal is to keep your colour bright between salon visits, this is the range for it.

Metal Detox

Metal Detox is the treatment range that targets the metal particles that build up in hair from water and colour, the ones that can dull colour and cause damage during a service. The Metal Detox shampoo, mask and leave-in oil clear and guard against that buildup, which is why a lot of colourists reach for it before and after a colour. It works alongside the colour-care ranges rather than replacing them.

Pro Longer

Pro Longer is built for long hair that looks thin and worn at the ends. It strengthens the lengths and works to cut down breakage, so the hair holds its length, and the ends look fuller rather than straggly. The shampoo and treatment target the mid-lengths and ends where long hair takes the most wear.

Scalp Advanced

Scalp Advanced is the range for the scalp rather than the lengths, with washes for an oily scalp, a sensitive scalp and general balance. It cleanses and soothes the skin so the scalp feels comfortable and fresh, which is where many hair concerns start.

Keratin Alpha Sleek

Keratin Alpha Sleek is the smoothing range, made to calm frizz and bring a sleek, glossy finish to unruly or wavy hair. The shampoo, conditioner and treatments smooth the cuticle so hair sits flatter and blow-dries smoother, which suits thick or frizz-prone hair.

Blondifier

Blondifier is the care range for blonde hair, both natural and lightened. It keeps blonde hair looking bright and glossy, with a Gloss version for shine and a Cool version that helps hold cool tones and keep brass down. It pairs well with a purple toning wash for blondes who want to stay cool.

Colour and Lightening

For colour work, the collection includes the professional colour and lightening lines. Majirel and Dia cover permanent and tone-on-tone colour across a spread of shades, Blond Studio handles the lightening and bleaching side, and the Oxydant developers activate them at the volume the service needs. These are salon colour products, so a colourist gets the most from them.

Hair Styling

On the styling side, Tecni.Art is the L'Oréal Professionnel styling line, covering volume, texture, hold and finish, from powders and pastes to sprays. Elnett hairspray also sits here as a finishing spray. Between them, they shape and set a look once the cut and colour are done.

L'Oréal Professionnel at AMR

AMR stocks the L'Oréal Professionnel range across care, colour, and styling, for salons at trade prices and for home users, with the same salon products delivered Australia-wide. Start with the concern that matters most: repair, colour, scalp, blonde or smoothing, and build the routine from there.