Adore Hair Colours

Looking for vibrant colour without committing to permanent dye? Adore hair dye is a semi-permanent colour range designed to deposit colour onto the hair. AMR stocks a wide selection of Adore shades in 118ml bottles, including blues, pinks, purples, reds, greens and other vivid tones.

For a wider range of options, the hair colour collection sits on top of it.

Why choose Adore semi-permanent hair dye?

The current AMR Adore collection focuses on semi-permanent colour. The range is useful when you want to:

• Experiment with a vivid or fashion shade.

• Refresh an existing colour.

• Add a noticeable tonal change without permanent colour.

• Try a new shade that will gradually fade with washing.

• Choose from a broad range of unconventional colours.

The Adore products currently listed at AMR are ammonia-free, and the semi-permanent formula does not require a developer. 

Because it is a depositing colour, Adore is not designed to lighten your natural hair like bleach or permanent colour. Your existing hair colour will influence the final result.

Semi-Permanent Adore or a Permanent Colour

Choosing between Adore semi-permanent hair dye and permanent colour comes down to the result you need.

Adore is suited to depositing vibrant colour and gradually fading with washing. Permanent colour is designed for a longer-lasting colour change and may be more appropriate when grey coverage or a permanent result is the priority.

AMR stocks permanent colour separately, so you can compare options in the permanent hair colour collection.

How to Apply Adore Hair Dye

Applying Adore hair dye is simple, but preparing the hair properly helps you achieve an even result. Follow these basic steps, then check the instructions on your chosen shade for any specific directions.

1. Prepare: Start with clean, towel-dried hair.

2. Apply: Work the colour evenly through the hair, making sure the desired areas are fully covered.

3. Process: Leave the colour on as directed by the product instructions.

4. Rinse: Rinse the hair thoroughly once processing is complete.

Do You Need To Bleach Your Hair First?

Not necessarily. It depends on your starting colour and the shade you're trying to achieve.

Deeper shades may show on darker hair, although the result can be more subtle. Pastel and lighter shades generally need a much lighter base to appear clearly.

If your hair needs lightening first, reach for hair bleach powders, follow the instructions for your chosen product, and get professional advice before lightening hair that has been coloured or chemically treated. For a different kind of colour without a permanent commitment, the semi permanent hair colour range is worth comparing too.

How to Maintain Adore Colour

How fast the colour fades depends on your starting shade, hair porosity, how often you wash, and the tone you chose. To hold the result longer, build colour-friendly products into your routine. The hair products for coloured hair range at AMR covers shampoos, conditioners, masks and other products made for colour-treated hair. A colour conditioner also helps when you want to top up or refresh a tone between full applications.