Beauty : for every body

A Brief History of AMR

You might be surprised to learn about the origins of AMR Hair & Beauty. The founder of the company was introduced to the industry at eleven years old. When packing boxes at a local shop, he realised there was space for a wholesale hair supplier that could close the distance between the production cost and retail price.

By 2004, the journey had begun.

Determined to provide affordable beauty and hair salon supplies, the founder of AMR persevered through plenty of hurdles. He attended exhibitions, sold salon furniture on eBay and leased new premises. It wasn't long before the demand for AMR exploded. The company even began creating unique beauty and hair salon supplies that were sent directly from manufacturers to salons.

In 2010, AMR was formally registered as AMR Hair & Beauty Supplies Pty Ltd. All those mammoth efforts had led the company to exceed expectations since the beginning. Except, the growth didn't stop there. Just one year after registering the name AMR Hair & Beauty, the first flagship store in Penrith was opened.

More monumental changes occurred for the company in 2016. AMR created a blog to share knowledge about the hair and beauty industry. For city residents, the newly launched AMR Training Academy provided a space for masterclasses and workshops. 

In 2017, the first concept store was finally completed, which will support the development of 12 more stores across the country. This mission is already underway, with five stores open in: 

Our Products

As a leading hair and beauty supplier, AMR is excited to offer the finest quality items. Our team carefully considers quality and affordability before forming a partnership with a new brand. This means you can browse only the best beauty and hair salon supplies in our core categories.

• Hairdressing Supplies - Treat any hair concern with our extensive selection of hairdressing supplies. Browse shampoos, conditioners, masks, treatments, styling products, colour treatments, hair extensions, accessories and more.
• Beauty Supplies - Become the ultimate beauty guru with our comprehensive collection. There is skincare for the face and body. Plus, there is makeup, and essentials for eyelashes, eyebrows, teeth and nails.
• Professional Salon Supplies - Rejoice in hair salon supplies at wholesale prices. You can invest in peroxides, bleaches, dyes, extensions, hair colour charts and more with the click of a button.
• Barber Supplies - Barbering is easier and more enjoyable than ever with these professional salon supplies for men. Consider haircare, tools and furniture from bestselling brands.
• Electrical - Peruse over 400 electrical styling products at AMR Hair & Beauty. These items are the ultimate hairdressing supplies, and we have stocked all the favourites. There are blow dryers, hot brushes, straighteners, curlers, facial steamers and more.
• Furniture - Whether you're seeking plush chairs or innovative basins, choose from the most elite products carefully selected by a trusted wholesale hair supplier.

Our Brands

As a leading wholesale hair supplier, we recognise the daily struggles of our customers. That is why the company has invested in a series of problem-solving brands. Some of the most popular additions to the AMR family include:

• 18 In 1 - As the name suggests, there are 18 different benefits inside one bottle. You can hydrate, moisturise, repair, strengthen, smooth, nourish, maintain colour and more with this all-in-one haircare collection. Plus, each vegan formula is free from nasties like sulphates, silicones, parabens, petroleum, phthalates or mineral oils. Choose from ranges like Nourishing, Detox, Blonde Violet, Blonde Blue and Styling.
• AMR Professional - For ultimate affordability, try AMR Professional. This brand is trusted by hairdressers throughout Australia to deliver quality professional salon supplies without exorbitant prices. Browse over 100 items, including acid rinses, combs, brushes, clips, bowls and more. There is even a selection of bulk shampoos and conditioners, which means you can deeply clarify or hydrate with zeal. Finally, enjoy the power of an intensive treatment to heal all types of dry and damaged hair.
• Dumb Blonde - Achieving perfect blonde hair has never been easier with the specialised brand Dumb Blonde. Each product creates cool tones while eliminating the damage caused by chemical alteration. You can confidently browse a high-performance collection of shampoo, masks, creams, sprays, serums and gift packs.
• Limitless - Experience hair colour like never before with Limitless. This high-performance brand stocks a fantastic selection of developers and more than 100 shades of colour to suit every need, including blonde, brown, copper, red and black. Easily create permanent or demi-permanent results with any of these products by mixing the correct ratios. 

Our Vision & Commitment

At the core of AMR, we value our hairdressing and beauty owners. We believe that hair salon supplies should be accessible, affordable and convenient for all our customers. That is why we offer several core promises.

Firstly, you can enjoy Australia-wide shipping to even the remotest locations in the country. There is also free delivery with a minimum purchase order. For city residents, use our click-and-collect service to save time in your busy schedule.

Another promise is affordability. If you find a lower published price on the same item, we will beat the price by 11%. In addition, our trade customers will always receive trade prices.

Our vision is accessible, affordable and convenient products for all. AMR commits to these promises every day by striving to become a leading hair and beauty supplier.

Diversity & Inclusion

AMR Hair & Beauty is built on strong values around diversity and inclusion. With an internal team of 75 and growing, we recognise the unique differences of every individual and how they contribute to the company. We aspire to achieve a diverse workforce where individuals feel valued for their talents and are encouraged to creatively express themselves. We believe in equal opportunity for all.

The combined skills and enthusiasm of our team have driven the company to set trends within the industry and beyond. Collectively, we have mastered the art of graphic design, photography, script writing, videography, media awareness and the phenomenon of social media.

Along with our internal staff, there are many incredible team members working behind the scenes. Our warehouse, retail, customer service, accounts and operation crews make the wholesale hair supplier vision possible. The environment is one of a kind, and customer assistance provides our team with an enormous sense of pride. You can experience our friendly service style in-store, via the phone, on the website, and through web chat.

The team at AMR thrive knowing they make a positive difference to loyal and respected customers seeking value, expertise, products and services that are a cut above industry standards.

Australian Made & Australian Owned

AMR Hair & Beauty was founded in Australia, and our commitment to these roots will never change. After more than 18 years as a trusted wholesale hair supplier, we are proud to continue expanding across the country. Each milestone means improving our support of professionals and customers in their respective journeys.

The growth of AMR also means the continued promotion of Australian-made and owned brands. You can find plenty of these local products on our shelves, including Bondi Sands, Coco & Eve, and Sand & Sky.

Another way AMR Hair & Beauty supports the local economy is by offering employment to hard-working Australians. From the head office to the stores, our team of 100+ members are proud to meet your needs.

An Ethical Hair And Beauty Supplier

Every choice we make throughout our day shapes our ethical identities, and beauty and hairdressing supplies are no different. As a leading hair and beauty supplier, AMR is committed to setting an example by supporting an ethical industry. Browse certified organic and sulphate-free products. Additionally, discover an entire section dedicated to vegan products.

AMR is excited to support an ethical future in beauty and hairdressing supplies.