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Collection: American Crew

American Crew Haircare & Skincare Products

American Crew is known for redefining male grooming. For over 20 years, this iconic brand has been committed to giving stylists and barbers creative freedom. Even beginners can explore the possibilities of hair from their bathroom.

You can expect a wide range of premium products for men, including haircare, skincare and shaving. American Crew shampoos are essentials, but the styling collection is a speciality for this brand. Easily impress with bestsellers like American Crew Pomade and American Crew Boost Powder. If you can appreciate incredible style, then this brand will become your new favourite.

Hair Products: Shampoo, Pomade, Defining Paste, Boost Powder, Forming Cream & More

You can find everything you need to look trendy and polished among these products. Choose from cleanser, pomade, defining paste, boost powder, forming cream and so much more. We have highlighted all the favourites below.
  • Shampoo and conditioner: Cleanse the hair with these incredible shampoos and conditioners. Instead of traditional formulas, each one contains unique properties, including colour maintenance, moisturisation and refreshment.
  • Cream: This brand is famous for styling creams, which control the hair without stiffness. Discover bestsellers like American Crew Fiber Cream and American Crew Forming Cream.
  • Pomade: Another iconic type of product is pomades. You can add hold and shine to all hair types. We recommend trying a classic like American Crew Pomade, which features medium hold and high shine.
  • Paste: For a thicker option, check out a styling paste. The cult-favourite American Crew Defining Paste is constantly flying off the shelves, so click ‘ADD TO CART’ while you can.
  • Powder: Although most people associate powder with makeup, we promise the hairstyling version is also worthwhile. For instance, American Crew Boost Powder contains volumising properties and even a bonus matte finish.

Nourishing Ingredients

This brand does not surrender to harsh ingredients inside their male grooming products. From shampoos to pomades, you can bathe the hair in nourishment. If you don't believe us, here are a few examples. American Crew shampoo is loaded with goodness and you can enjoy hints of rosemary, wheat, vegetable protein and keratin while washing.

The styling collection has not been neglected. Find plenty of botanicals in American Crew Defining Paste, including tea tree leaf, chia seed, nettle extract and more.

How To Use Forming Cream

It’s important to understand directions before using products in the salon or on your own hair. American Crew Forming Cream receives a lot of queries, so let’s outline the tips and tricks. The first step is ensuring the hair is clean before use. Then, scoop a quarter-sized amount from the jar and massage evenly into the hair. Style as desired and dry as needed to reveal the finished look.

How Much Crew Fiber To Use

One of our most common questions is how much American Crew Fiber to use. Thankfully, the answer is simple. This product has a dense and clay-like texture, which means a small amount goes far. Rub a dime-sized amount between your palms and add a dash of water if you want the product to go further. However, this will reduce the hold.

American Crew Vs Vitaman

The Australian brand Vitaman shares several similarities with our American icon. Both are committed to creating male grooming products, including shampoo, conditioner, skincare and styling.

Which is superior? The answer depends on your needs. Although the brand currently stocks a wider collection, the Australian brand Vitamin prioritises natural and organic ingredients, such as their signature white tea. It's hard to choose between these two incredible brands, but we know you will make the right choice.

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