Haircare Brand K18 Finally Releases Shampoo Conditioner - But Do They Work? - AMR Hair & Beauty

Haircare Brand K18 Finally Releases Shampoo Conditioner - But Do They Work?

May 31, 2022Scott Peers

If you are a haircare enthusiast, you have probably already heard about K18. The brand has been celebrated for creating a formula to repair hair and all in just four minutes.

K18 is also a purported favourite of the celebrity Hailey Bieber and routinely trends on social media platforms like TikTok. Yet, fans have been demanding one major change.

Until recently K18 has only released two products: Leave-In Molecular Repair Mask and Leave-In Molecular Repair Mist. However, there is certainly room for more options.

That's why we're delighted to report an exciting piece of news. K18 has created shampoos and conditioners using their famous formula!

The molecular formula in K18 Shampoo and Conditioner is certainly levelling up the cleansing game. Before emptying your piggy bank, we should study these new products in more detail.

There is not much information online, and the reviews are yet to pour in. To satisfy your curiosity, we wanted to deliver some juicy insights. We'll do our best to answer all your urgent questions. For instance, will the cleansers satisfy the hype? Are there any changes to the formula? How much will they cost?

Let's explore this new range.

About the Brand: Who Owns K18 Hair Products?

Here's a quick secret to discovering incredible haircare products. Study the company first. By peeking behind the curtain, you can discover a lot about the research and development process. This is essential if you are trying a new product like K18 Shampoo and Conditioner.

As we researched K18, two facts stood out. The brand is heavily focused on technology, and the results are backed by evidence.

It makes sense that K18 has a strong focus on technology. Husband and wife duo Suveen Sahib and Britta Cox first started K18 to combat haircare complaints, such as lengthy application times and poor effectiveness. Sahib's background in tech informed their scientific approach, and he concluded the world needed a product to deliver the results hair actually needed.

However, the duo required more manpower (or rather, brainpower) to make the dream a reality. In a stroke of luck, they connected with experts at the University of Minho Biological Engineering Center in Portugal. The team were already studying protein engineering, and the leap to haircare wasn't far.

After scanning the entire human hair genome, they uncovered a peptide that repaired broken keratin chains. These chains were responsible for damaged hair, and mending them meant uncovering the secret to hair restoration.

After decades of searching, K18 was finally ready. There was no doubt their formula would succeed. So, the countless verified five-star reviews on the k18 website are unsurprising. For even more confirmation, there are before-and-after pictures on their Instagram.

The feedback suggests a positive reaction to K18 Shampoo and Conditioner is likely. We simply can't imagine such an innovative company failing to deliver.

How Does the Patented K18 Formula Work?

The success of this brand lies in its revolutionary ingredients. Except, many people are unsure how the formula actually works (one of the top Google searches for K18 is 'What does K18 do for hair?'.

To understand how K18 Shampoo and Conditioner can transform your appearance, we've rifled through all those scientific terms in search of answers. To begin, we should unpack how hair is damaged in the first place. Most causes will already be familiar, such as:

  • Bleach. This dissolves pigment by forcefully opening the hair follicle.
  • Hair dyes. Natural protein is modified, causing weakness, thinning and roughness.
  • Other treatments. Low-quality haircare means low-quality hair.
  • Mechanical tools. Friction and pulling from frequent brushing are surprisingly harmful.
  • Electrical hairstyling tools. Extreme heat is the enemy of hair. You can use electrical styling tools with ceramic plating to minimise heat damage. 

Many salons rely on the patented K18 formula for ultimate restoration and protection. This is because the aforementioned treatments break keratin chains internally, meaning the most effective solution must also be internal. Thankfully, K18 does exactly that.

A bioactive peptide, dubbed K18Peptide, mirrors natural proteins and enzymes to reconnect broken keratin chains. Hair is transformed into health, shine and silk. Unlike other products, the results are not superficial and will not wash away in the shower. One treatment from K18 results means returning to 91% strength and 94% elasticity. Plus, the effects occur in just four minutes!

As if that wasn't enough, K18 is wonderfully ethical. Their formula is vegan, cruelty-free, safe for colour-treated hair and dermatologically tested. You will not find parabens, sulphates, silicons or artificial colours in the ingredients list. We're happy to reveal K18 Shampoo and Conditioner share a similar formula, so you can expect the same quality from your cleansers.


How to Use K18 Shampoo & Conditioner?

K18 products are well-known for their versatility and simplicity. You can apply them before chemical treatments to minimise damage or as a standalone service. Best of all, the mask and mist are finished in under ten minutes. Still, the shampoo and conditioner have slightly different instructions, so we think an overview is necessary.

The K18 Leave-In Repair Mask is the easiest to use of the original products. Apply the mask after shampooing, and use a towel to gently dry the hair. Then, one dollop is distributed from the roots to the ends. More of the mask product can be added if needed. Finally, leave it on for four minutes, and continue with your day. We understand why this is a fan favourite!

Alternatively, the K18 Leave-In Molecular Repair Mist is a little trickier and is a product for professional use. Hair is misted with water and sectioned before spraying 2-6 times onto each bundle. Make sure the strands are coated and leave for four minutes. Allow the hair to dry before using shampoo, and boost with K18 Leave-in Repair Mask. K18 products are clearly easy to use, and the shampoo and conditioner are no different. They can be applied in minutes, and no specialist skills are required. Total hair restoration is almost commonplace with K18.

How Much Does K18 Shampoo & Conditioner Cost?

Admittedly, K18 is more expensive than typical haircare products. The cost is justified by the long-lasting formula, which endures due to the small amount needed. Each product also contains K18Peptide to transform the hair on a molecular level. Getting that much power into a bottle isn't easy, after all.

As a comparison, K18 Leave-In Molecular Repair Mask is priced at approximately $150 for 150ml, and K18 Leave-In Molecular Repair Mist is approximately $100 for 150ml. The shampoo and conditioner will be available for $100-200 per bottle depending on the circumstances.

Is K18 For You?

Considering all this new information, we hope you have come to the same conclusion. To us, K18 Shampoo and Conditioner sound genuinely promising. 

Thousands of reviews suggest their patented K18Peptide truly works, and the before and after pictures are spellbinding. There isn't much information about K18 Shampoo and Conditioner available, but we're confident the new range will be as successful as K18 Leave-In Repair Mask and K18 Leave-In Molecular Repair Mist.

For readers committed to trying K18 products, check out the full K18 product range available from AMR. You can also visit our hair and salon supplies stores in Sydney (Ingleburn), Penrith, Melbourne (Epping), Canberra (Belconnen) and Perth. 

Share your questions or experience with K18 products in the comments.

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