Pravana Pure Light Ultra Lightener 450g
Benefits & Features
PURE LIGHT Ultra Lightener’s smooth, creamy formula is ideal for:
• Platinum blonde touch-ups
• Ultra blonding for hard-to-lift hair
• Pre-lightening for VIVIDS, especially when creating trending pastel shades
Want to achieve higher levels of lift while maintaining the integrity of your client’s strands? Now you can with the launch of the newest lightener from PURE LIGHT Ultra Lightener! Formulated with REUNITE MENDING TECHNOLOGY, which restores hair from the inside out, PRAVANA’s highest lifting lightener is clinically proven to increase shine and softness of the hair while offering up to nine levels of lift.
Lightening services tend to leave hair in a dry and fragile state because the cuticle has to swell to allow the lightener to do it’s job. So REUNITE MENDING TECHNOLOGY works to deposit amino acids, for added internal strength, and plant-derived polymers that mend the cuticle layer. It also adheres to the inner cuticle layer rather than coating the strand so hair is free of heavy residues that can weigh it down. The result? Smooth, lightened strands with lots of shine!
