Your Questions Answered
Despite the name, permanent colour lasts between four to eight weeks. The lifespan depends on your chosen shade and the condition of the hair. However, all permanent colours will eventually fade and grow out after several weeks.
It’s almost impossible to avoid a small amount of damage when using permanent colour. This is because colouring lifts the cuticle to deposit a series of harsh chemicals. Although ammonia-free colour is one of the healthiest options, remember to stockpile plenty of restorative treatments just in case.
As a simple rule, you can expect darker colours to last longer than lighter colours. This is because lighter colours usually require bleach, which causes pigments to fade quickly. Relying on inferior products is another pitfall, although you can relax knowing our collection offers plenty of high-quality options.