Theorie - Authentic & Nourishing Haircare

Few people associate authenticity with the hair and beauty industry, but we want to change your mind. The American company Theorie uses a combination of nature and technology to support a healthy appearance. There are no PEGs, parabens or phthalates here!

Each Theorie product is laced with innovation. There’s oxygen-infused technology to encourage balanced hair and keratin to strengthen each strand. The brand also uses the highest concentration of actives at optimum pH levels, which maintains a natural protective barrier and prevents breakage. Enough about science, though. Let’s dive into the fun details.

The Top 3 Products From Theorie Haircare

Instead of flooding the market with countless products, the brand has taken the ‘less is more approach.’ They offer a choice of haircare that addresses specific needs. Theorie Argan Oil Serum is a nourishment bomb, particularly for damaged hair. The product contains vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins. These ingredients sink deep inside each strand for stronger, softer and healthier hair.

Likewise, Theorie Argan Oil Ultimate Reform Shampoo and Conditioner use an exclusive blend to boost the hair. Oxygen-infused technology and intense hydration mean less frizz, dryness and damage. Finally, Theorie Purple Sage Brightening Shampoo and Conditioner is designed for blonde and silver hair. Using grapeseed extract and keratin, unwanted yellow and brassy tones are neutralised. Theorie even promises a charming scent in each of their products ‚Äî it’s yet another win for the wholesome brand.