The easiest way to choose between Goldwell, Kerastase, and Wella is to try every product they make that works for your hair and make a decision. But that is, as we all well know, impossible. Comparing the three brands like this is lengthy and expensive. The even greater challenge is that Goldwell, Kerastase, and Wella constantly innovate and invest in research and development. So, testing is a rat’s race. The best thing you can do is learn more about the brand technologies, their most popular products, what makes them unique, and how to find which of their lines suit you. So, Goldwell vs. Kerastase vs. Wella, which will be our recommendation?
Goldwell vs. Kerastase vs. Wella: What Makes each Brand Unique
If you are looking for luxury hair care that you can use at home, too, the choice will not be simple—all three brands make professional salon products with high quality. However, Goldwell is salon-exclusive, so you can only use it at home if you are a hairdresser or living with one!
View this post on Instagram
It will help you know that Goldwell has a long history of focusing on reducing hair damage by ongoing investment in technologies gentle to hair and scalp. The result of such efforts is visible in the brand’s versatile range of permanent, semi-permanent, and demi-permanent colours that require a little acumen to mix and use properly but will show a “whole lotta love” to your hair.
View this post on Instagram
Kerastase is the one and only keratin-based treatment that started the home keratin revolution as a result of consumer’s desire to rebuild hair bonds without the risks of heat application. Hair is always hungry for keratin proteins, and any hair issue will benefit from smooth, silky additions to keratin-infused treatments.
View this post on Instagram
Wella is a reliable brand with a heritage created in salons over decades. It is impossible not to have heard about Wella styling products, Koleston colouring lines, and consumer care shampoos and conditioners available at most beauty shops (your closest supermarket probably shelves it, too). It may be the most accessible brand to experiment with as it is the most affordable of the three.
Since you will be looking for specific products, the comparison sheet below will help you learn the essential differences, focus your shopping efforts, and research the brands in more detail.
Quick and Easy Comparison Table for Goldwell, Kerastase, and Wella
Let us look at some of the most notable characteristics of the three brands and how they compare to each other! Also, if you are a professional hairstylist or want to become one, you might want to keep up with how each brand collaborates with hair professionals and how they can support you in providing the best service to your clients:
|Country of origin||German brand started back in 1948 that focuses on building a business partnership with hairdressing professionals||French brand started as part of L’oreal and gaining its popularity and brand recognition||German brand, manufactured by Schwarzkopf, a company with a 140-year tradition with headquarters in Switzerland, particularly dedicated to developing colour product excellence|
|Keratin treatment||Goldwell Kerasilk Smoothing Treatment offers smooth and silky hair for up to 3-5 months|
|Kerastase Discipline Thermique Blowdry Primer Set is not a classic salon keratin treatment, but a blowdry solution to tame your hair and remove frizz and flyaways at home. Acts as a heat protectant and gives anti-breakage.||Wellaplex |
Reduces damage by strengthening the inner bonds of bleached and coloured hair (more like Olaplex than a classical keratin treatment).
It restructures and rebuilds
|Most popular products and top bestsellers|
Both the permanent and the semi-permanent colour ranges are well known and loved because of the focus on gentle scalp care and reducing damage.
By far, Kerastase is best known for serums and oils. The second best is the solution-focused approach to classifying product lines. Find your issue and apply the appropriate regimen.
|Koleston Permanent Hair Colour Cream|
Root Touch Up Permanent Colour Cream
Firm Hold Hairspray
Style & Repair Strong Hold Hair Spray
Curls & Waves Strong Hold Mousse
|Affordability||Very affordable, a bit pricier than Wella, but with exclusive quality||A luxury brand, most expensive of all, and, generally, in the upper echelon of consumer care brands. If you are ready to pay a little more and want to spoil your hair with the best products, it is totally worth it. Emily Ratajkowski is a brand ambassador.||Most affordable of all, specifically consumer colour lines that, nonetheless, have salon professional quality and are, for that reason, global favourites.|
|Colour range||Yes, permanent, demi-permanent, and semi-permanent colours that can be mixed for the perfect shade||No. Kerastase only makes haircare for colour-treated hair, including sets for treating blonde and ash-blonde hair in 3,4, and 5-step routines||Yes, colours are the trademark Wella products in which the brand invests in leaps and bounds to meet client desires as technologies progress.|
Wella colour lines:
|Collections and Product Lines||Hair Care|
Kerasilk, Dualsenses, Elumen, and Elixir
|Education and support for hair professionals||Yes. Goldwell provides salon virtual education, special colour creation classes in which each client’s hair is treated as a piece of art, an education book, global salon education events, a downloadable colour application guide, and plenty of booklets and brochures about styling and texturising products||Mostly consumer-oriented but works with hairstylists to improve brand recognition and application for at-home use. Includes member benefits.||Yes, including global online education events, Trendvision Awards, Master Colour Expert Program, and a #140ChangeMaker program for special contributors|
|Appliances, Tools and Electricals||Depending on the country.||No.||Yes, a full range of salon colouring accessories from foils, brushes, and bowls to basins, to trolleys and hooded hairdryers — all that you need to do a perfect colouring job|
Goldwell, Kerastase, and Wella: Time to Announce the Winner!
There are several striking and immediately noticeable differences when you compare Goldwell, Kerastase, and Wella, and here are the overall winners:
- Price: Wella
- Salon accessories: Wella
- Hair concern focus: Kerastase
- Value for money: Goldwell
- Salon support: Goldwell
- Keratin treatment: permanent – Goldwell, blowdry – Kerastase
- Versatility: Wella
- Convenience for beginner hairdressers: Wella
Placing brands next to each other and comparing them on the dot is not an easy job. If Goldwell, Kerastase, and Wella were all identical, we would stock only one of them! Do you have a favourite? Leave them in the comments below!