Banner Banner

Collection: Hair Toning

Hair Toners

Hair toners can be either a demi or semi-permanent hair colour. They're commonly used after a full professional hair treatment to obtain or maintain a more natural colour. Even those with natural colour opt for a toner to add shine and vibrancy to their original colour.

From blonde, to brown and black, find all the toners you need for your hair salon. Many different brands have their own lines of toners. We are pleased to offer quality brands such as Pravana, MUK, Dumb Blonde, and Goldwell. Consider having a hair colour chart available so customers can select their ideal shade.

When applied, the colour will usually last them up to 6 weeks. The durability of the toners depend on the method of application as well as the post-care. Other factors need to be considered too like the length of time the toners left on and the porosity of the hair it has been applied to.

When the toners are first applied, they may sometimes appear a little darker than the desired result. After a few washes, the colour will begin to fade. When hair toners begin to fade from blonde hair, yellow pigment is often visible, leaving clients disappointed a few weeks later. Thankfully, offering clients take-home treatments can allow them to preserve the colour until their next visit.

Hair Toner Preservation

Thankfully hair colour preservation and maintenance becomes easier if you have access to the right hair care products. Specialty products for coloured hair care can help with colour preservation.

Consider offering your clients colour intensifier masks as an additional take-home service. Use them every wash to help restore pigments of colour that may have faded when cleansing the hair. If you have any concerns or you are unsure of how to use the toners correctly, our friendly staff are happy to assist you.

If you get stuck selecting the right hair toner product for your needs, our experts can provide feedback and recommendations.

Read more

    181 products

    Your Questions Answered

    One of the easiest ways to remove toner from hair is by using a clarifying shampoo. Apply the clarifying shampoo to your hair, massage it in, and leave it for several minutes before rinsing it thoroughly. You can use a deep conditioning treatment afterward to add moisture to your hair. Repeat the process if the hair toner persists in specific areas. Some alternative methods for quick hair toner removal include dandruff shampoo, dish soap, vitamin C tablets, toning with opposite colors, baking soda, and, as a last resort, professional bleaching.

    Hair toner is a gel-like product. It has creamy consistency and is used to modify and enhance hair colour. It also helps to neutralise unwanted brassiness or yellow tones making the hair colour more balanced. Hair stylists use toners to create natural or more pronounced tones following highlights and balayage. Hair toners enhance the depth and dimension of coloured hair, resulting in a professionally finished appearance. For the best results, the hair needs to be pre-lightened or coloured, with blondes being the primary beneficiaries, although brunettes and redheads can also benefit from hair toners.

    The application time for hair toners usually ranges between 5 to 30 minutes; however, it depends on factors such as the brand of hair toner, the current hair colour, and the desired colour outcome. Make sure to monitor the process to avoid over-toning and getting undesired colour effects. Perform a strand test or consult a hairstylist for the best results.

    Some toners, hair colours, hair bleaches, and developers are exclusively reserved for purchase by hair professionals with a trade account. We welcome any hair industry professional to register for an AMR trade account here - https://amr.com.au/account/register. Select the "Trade" option below "Register Account" at the top of the page when creating your account.