De Lorenzo – Focus on Ethical Hair Care

In times when nature is calling for connection, manufacturing and using sustainable haircare with a focus on preserving the environment is a quality appreciated by clients more than ever. Going back to the roots of cosmetics, De Lorenzo is an Australian haircare brand that maintains a dedication to traditional care. Despite growing to a formidable industry name, De Lorenzo maintained the spotlight on plant-based products infused with Australian nutrients. Notably, it’s completely vegan, organic, and cruelty-free, this brand not only is a leader in eco-hair care but also provides therapeutic properties to heal stress-induced hair issues caused by modern lifestyle for men and women.

De Lorenzo Hair Solutions

Firstly, there is rarely ever only a single issue with a person’s hair. The ideal product range will solve more than one problem with one bottle. De Lorenzo works on multi-purpose solutions for more than nine decades. First, heal, then protect, and finally, nourish. Those are De Lorenzo’s mottos that guide the brand to create purposeful solutions to mixed hair problems.

De Lorenzo Product Range

The brand devotes most of its attention to hair care. But it has also expanded on body care to maximise the potential of Australian-made plant extracts. De Lorenzo product range includes the following lines:

• Body Care: Gentle cleansers and moisturisers based on shea butter, sage, and olive leaf extract.
• DMAN: Essential body, facial, and hair care for men including botanical extracts.
• Defence: Targets heat protection issues of hair exposed to frequent blow-dries and UV rays.
• Elements: Solution for fans of the outdoors based on the four elements: Earth, Wind, Water, and Fire.
• Essential Treatments: Cleanse, nourish, balance, fortify, and detangle hair with nutrient-packed products.
• Instant Range: An affordable range for solving typical daily care issues.
• Novafusion: Anti-colour fading and colour maintenance, paraben-free and sulphate-free, enriched with Australian Kakadu Plum, Birch Extract, and Rooibos.
• Prescriptive Solutions: Focusing on four hair care essentials – protein, moisture, natural oils, and maintenance – with advanced manufacturing techniques – Liquid Crystal Technology, Ceramide Defense Complex, and Phyto-Strengthening Complex.
• Tricho Scalp Therapy: Heal your scalp issues with effective 3-in-1 products for oily, dry, and sensitive scalps.