Hair Colour & Dyes

Colour is where a good salon service starts, and it is one of the biggest reasons people shop for their hair at home too. This is the full colour range at AMR, professional shades used behind the chair and easy formulas made for home use, all in one place.
Whatever the goal, natural grey coverage, a rich brunette, a clean blonde or a bold blue or green, there is a hair colour and a hair dye here built for it.

The range spans trusted professional lines like Matrix, L'Oréal Professionnel and Wella, alongside gentle direct dyes and colour-refreshing formulas anyone can use at home. Below is a simple guide to the types of colour, the brands behind them, and the tools that make application clean.

The Types of Hair Colour in Our Range

Colour comes down to how long you want it to last, and that is the easiest way to choose.

• Permanent colour becomes part of the hair and gives full, lasting grey coverage, growing out rather than washing away. The permanent hair colour range is led by the professional heavyweights: Matrix SoColor for dependable, true-to-tone results, L'Oréal Professionnel Majirel for its rich creme shades and wide palette, and Wella Koleston Perfect for precise, salon-grade coverage.

• Demi-permanent colour blends grey softly and adds shine without a hard regrowth line, fading gradually over time. It is the gentler step, and this is where Matrix SoColor Sync glosses and refreshes, and L'Oréal Dia Light adds shine and tone in a single service.

• Semi-permanent and direct dye adds tone with no developer and no mixing, the easiest place to start, especially for semi permanent hair colour at home. This is the home of vivid and fashionable shades, and where brands like Adore and Muk Vivid shine.

• Temporary and colour-refresh products, like colour-depositing conditioners and creams, coat the surface and wash out over a few shampoos, ideal for a low-commitment try or topping up between colours. The temporary hair dye range covers the wash-out options.

Colours for Every Look

The range runs the full spectrum. For natural results, there are blacks, browns, blondes, and everything in between, in warm, cool, ash, gold, copper, and mahogany tones for close matching and grey coverage. For something bolder, the vivid side goes all in: Adore brings a huge spread of ammonia-free fashion shades, Matrix SoColor Cult holds its own through many washes, and Muk Vivid delivers bright, intermixable colour you can push as far as you like. Explore the blue hair colour, green hair colour and purple hair colour shades, or browse coloured hair for the care that keeps every tone looking its best.

Ammonia-Free and Gentle Options

Not every colour needs ammonia. A good part of the range is ammonia-free, including the Adore direct dyes and several of the Matrix Sync demi shades, which deposit tone gently and suit anyone who often prefers milder formulas or colours. The full ammonia free hair dye range, all in one place, to see the gentler options and pair your choice with the right care to keep the result soft and shiny.

Tools, Toners and the Finishing Touches

A clean colour result is as much about the kit as the colour. The hair colouring tools range covers everything you need for accurate mixing and application. Tint bowls and brushes from Glammar, AMR Professional and Limitless handle precise mixing, with measurement markings for correct ratios and firm bristles for even distribution. Applicator bottles and combs help with clean sectioning and colour placement during highlights or balayage, while balayage paddles and foils give you the control to build dimension: the paddles offer a smooth surface for painting colour, and the foils trap heat to speed up processing. To plan the shade before you start, the hair colour charts from Limitless and Fanola show the expected result on different base levels, and a set of digital scales keeps your colour-to-developer ratio accurate for a consistent finish.

Beyond the tools, a few products complete the job. Hair developers activate permanent and demi-permanent formulas at the volume you need; the hair toner range cools or warms the final shade; and, if a colour needs undoing, the hair colour remover range strips it back without bleach. For lightening first, reach for hair bleach.

Colouring at Home or in the Salon

The range works both ways. Salons get professional lines, shade depth, and matching tools, while at-home colourists get direct dyes, colour conditioners, and clear guidance to achieve reliable results. If you are colouring yourself, the hair colour at home range gathers the formulas best suited to DIY, and it is the easiest place to begin.

Keeping Colour Fresh

Colour opens the cuticle, so a little aftercare goes a long way. Colour-safe washing, a weekly treatment and the odd gloss keep the shade true and the hair in good condition between colours. The coloured hair products range includes shampoos, conditioners and masks designed to protect colour and slow fading.
AMR brings the whole colour range together in one place, from professional tube colour and vivid direct dyes to the tools, toners and care that go with them, all delivered Australia-wide.