Pureology Shampoo and Hair Products

Pureology is a professional haircare brand known for colour-care formulas designed to cleanse, condition and treat colour-treated hair while addressing different hair needs. Whether your hair needs more moisture, strength, volume or smoother manageability, choosing the right Pureology shampoo starts with the result you want.

AMR stocks Pureology shampoos, conditioners and treatments across ranges including Hydrate, Strength Cure, Pure Volume and Smooth Perfection, so you can build a routine around your hair's condition and your preferred finish.

Start With What Your Hair Needs

Pureology is easier to shop when you focus on your main hair concern rather than comparing every bottle on the shelf.

• For dry hair: Hydrate Shampoo and Conditioner help add moisture, softness and manageability to dry, colour-treated hair.

• For fine, dry hair: Hydrate Sheer Shampoo and Conditioner provide lightweight moisture without weighing fine hair down.

• For damaged, colour-treated hair: Strength Cure Shampoo, Conditioner and Superfood Deep Treatment focus on strengthening and improving manageability.

• For fine or flat hair: Pure Volume Shampoo and Conditioner help add body and movement while keeping hair lightweight.

• For frizz and manageability: Smooth Perfection Shampoo and Conditioner are designed to smooth frizzy, colour-treated hair and improve manageability.

If you have more than one concern, prioritise what your hair needs most and build from there. AMR stocks Pureology shampoos, conditioners and treatments for salon and at-home hair care.

Pureology Hydrate: Moisture Without Guesswork

When dry, colour-treated hair feels rough, dull or difficult to manage, Hydrate is the natural place to start. AMR stocks Pureology Hydrate Shampoo and Conditioner in different sizes.

The range is designed to support dry, colour-treated hair with:

• Moisture: Helps dry hair feel softer and more conditioned.

• Manageability: Makes lengths easier to detangle and style.

• Colour care: Formulated with colour-treated hair in mind.

• Different moisture levels: Hydrate Sheer offers a lighter option for fine, dry, colour-treated hair that can feel weighed down by richer products.

Apply conditioner mainly through the mid-lengths and ends rather than concentrating it at the scalp. To build a full routine around dry hair, explore the hair care for dry hair range for more professional options.

Pureology Strength Cure for Damaged, Colour-Treated Hair

Colour services, heat styling and everyday wear can leave hair feeling weaker and harder to manage. Strength Cure is designed for damaged, colour-treated hair and gives you several ways to build a more intensive routine.

The range includes:

• Strength Cure Shampoo: Cleanses while supporting softer, smoother and more manageable hair.

• Strength Cure Conditioner: Conditions and helps detangle weakened lengths.

• Strength Cure Treatment Mask: An intensive conditioning step for hair that needs extra care.

• Strength Cure Superfood Treatment: Another treatment option for adding more conditioning to your routine.

You don't need to use every product at every wash. Start with shampoo and conditioner, then add a treatment when your hair needs more intensive conditioning.

Pureology Pure Volume for Lightweight Body

Fine, flat hair doesn't always need richer conditioning. If the priority is more body and movement, Pure Volume takes a lighter approach.

Pureology Pure Volume Shampoo and Conditioner are designed for fine, colour-treated hair that needs volume without a heavy finish.

For a lighter routine:

• Apply shampoo mainly to the scalp and roots.

• Use conditioner through the mid-lengths and ends.

• Avoid over-applying conditioner near the roots if your hair becomes flat easily.

• Adjust the amount depending on your hair's length, density and condition.

Pureology Smooth Perfection for Manageable Hair

For frizzy, colour-treated hair, Smooth Perfection focuses on smoother movement and easier control. AMR stocks both Smooth Perfection Shampoo and Conditioner.

The routine is straightforward:

• Shampoo: Cleanses the hair and prepares it for conditioning.

• Conditioner: Helps soften, detangle and improve manageability.

• Application: Apply conditioner from the mid-lengths to the ends, where frizz and tangling are more noticeable.

You don't necessarily need every product from the same range. If your hair has several concerns, choose around the issue you notice most and adjust your routine as your hair changes.

Build a Simple Pureology Hair Care Routine

You don’t need lots of products for your hair routine. Start with the basics and add more as needed. 

1. Cleanse: Choose a shampoo that matches your main hair concern and massage it into the scalp before rinsing thoroughly.

2. Condition: Apply conditioner mainly through the mid-lengths and ends. Give it enough time to work before rinsing.

3. Treat: Add a treatment when your hair needs more intensive conditioning, particularly if the lengths feel dry or damaged.

4. Style: Once your hair is clean and conditioned, use your usual styling products and tools according to the finish you want.

If you are building a complete routine, you can also browse AMR's professional hair care products collection for shampoos, conditioners, treatments and other salon-grade options.