Redken Hair Products

The right Redken hair products can make it easier to build a routine around your hair's specific needs. From everyday cleansing and conditioning to targeted treatments and styling, AMR stocks Redken ranges designed to support different hair types and concerns.

Whether you're looking to improve moisture, strength, volume, smoothness or colour care, start with what your hair needs most and choose the Redken products that fit your routine.

Choose Redken Products By Hair Concern

Redken has several targeted ranges, so the best starting point is your hair's current condition and the result you want.

• Dry or dry-feeling hair: All Soft focuses on moisture and softness.

• Damaged hair: Acidic Bonding Concentrate and Extreme offer targeted care for weakened or damaged hair.

• Frizzy hair: Frizz Dismiss is designed to smooth and manage frizz.

• Coloured hair: Colour Extend Magnetics supports colour-care routines.

• Blonde hair: Colour Extend Blondage is designed for blonde and toning routines.

• Fine or flat hair: Volume Injection focuses on volume.

AMR's collection also includes treatments, oils, serums, and styling products you can add to your routine to achieve your desired results.

Treatments for Targeted Care

Shampoo and conditioner form the foundation of a routine, but treatments can add a more targeted step.

The collection includes Redken masks, intensive treatments, leave-in products, serums and oils. Options include:

• Acidic Bonding Concentrate 5-Minute Mask: a treatment option for damaged-hair routines.

• Acidic Bonding Concentrate Intensive Treatment: another targeted treatment within the range.

• All Soft Heavy Cream: a treatment option when softness is the priority.

Choose a treatment based on your hair's needs rather than automatically using one after every wash. Always follow the individual product instructions for application and frequency.

For more treatment options, compare Redken with other professional products in the hair treatments collection.

Styling Products

Haircare and styling serve different purposes. Once your hair is cleansed and conditioned, Redken styling products can help create the finish and shape you want.

The collection includes styling options such as Big Blowout, along with other styling and finishing products. When choosing a styling product, consider:

• The result: Do you want volume, smoothing or a particular finish?

• Your hair type: Fine hair may need a lighter formula, while thicker hair may require more control.

• Your routine: Choose one product that addresses your main styling need before layering several formulas.

If you want to compare options from other professional brands, browse the hair styling products collection.

Coloured and Blonde Hair Products

If maintaining colour is your priority, choose Redken products based on your colour.

• Colour Extend Magnetics: a colour-care option for maintaining coloured hair.

• Colour Extend Blondage: designed for blonde hair and toning.

• Blonde Maintenance: a toning-focused product makes more sense when you're trying to manage unwanted warmth.

• General colour care: if warmth isn't your concern, a broader colour-care routine may be more appropriate.

For more products designed around colour maintenance, explore the hair products for coloured hair collection.

Build your Redken Hair Care Routine

You don't need to use one entire range from start to finish. Build your routine around the areas that need the most attention.

1. Shampoo: Choose a cleanser suited to your main hair concern.

2. Conditioner: Use conditioner to complement your shampoo or address another need.

3. Treatment: Add a mask or treatment when your hair needs more intensive care.

4. Styling: Finish with a styling product when you want additional volume, smoothing or hold.

For example, someone with dry hair may start with All Soft, while someone managing damage may prefer Acidic Bonding Concentrate. Someone with blonde, coloured hair can choose between blonde-specific toning care and broader colour maintenance.

If you're shopping for multiple products, AMR also stocks Redken duo packs, which make it easier to pair products from the same range.