The year 2018 has reigned in and have brought in a brand new league of next-generation makeup artists and some of the best of them are men! Back then, legendary makeup artist icons that have paved the way for men to be in a heavily populated female industry included the likes of Max Factor, Joey Mills, Way Bandy, Pablo Manzoni and Kevin Aucoin. The new leading men have made a name for themselves amongst the glitterati of Hollywood. With the blow-up of social media platforms Youtube and Instagram, it has created a new way for artists such as these men to connect and showcase their work to their audience. By using these mediums, you see a side of their personality and teachings that magazines and print cannot capture which makes them infectious to want to follow.
Rest assured their huge following and celebrity friendships did not get handed to them overnight, but a common factor that does ensue with all these leading men in the makeup industry is their dedication to their work. As the sentence does reign true, hard work does pay off, a little bit of luck and a good dose of chance.
I Am Sam Fine
Many may not know of him or have heard of him, but Sam Fine has been in the fashion industry for over 20 years and has made a name for himself in his own right. He is known to be the makeup master for women of colour. Mr Fine’s story starts with his love for the arts and always had a passion for all things artistic. By this, he attended the art institute of Chicago and from there while studying and making ends meet worked at the cosmetic counter. By doing this he discovered he actually had a true talent for makeup artistry, and with that, he worked alongside and assisted Fran Cooper and the legendary Kevin Aucoin. With the social networking back then (way before social media), if those big names were unavailable for their clients they would pass his details to big-name celebs. His first ever famous clientele was the Naomi Campbell and Pati Labelle after they came in then he would have Vanessa Williams, Queen Latifah and Iman Bowie added to his list. Mr Fine is also a published author of his book, “Fine Beauty: Beauty Basics and Beyond for African-American Women” and also when not beautifying his famous clientele teaches a Masterclass, too. There resonates a peaceful and wise aura about him where you can not help but fall in love with this man’s personality. His looks are always classic and timeless with a hint of the latest trend in there somewhere. He has a philosophy where makeup is a personality, everyone’s personality is different. Starting off with humble beginnings with perseverance, being patient, practising his craft, his advice to up and coming makeup artist is, “There’s a lot of competition in whatever you do, but that’s not my focal point. I focus on what I can bring to it and that’s the only thing that I can control”.
Makeup by Mario
We must all know who Makeup by Mario is by now, but if not, he is the one and the only Mario Dedivanovic who made up Kim Kardashian’s famous face since 2008. And if you are contouring and highlighting, it is probably because of them. Experimenting with dark and light contouring and highlighting stripes has probably become the norm to do so now to snatch your face to look like a chiselled and flawless sculpture. Now making things clear, Makeup by Mario as his Instagram page is known did not invent contouring, more so he and Kimmy K made the idea of contouring more mainstream and achievable and letting the biggest well-kept beauty secret out to the public. Mario’s journey started off as a perfume consultant in Sephora which then he found his way to helping out a customer with a lipstick shade at the makeup aisles. And with hook, line and sinker, the makeup world reeled him in. From then, he started freelancing and eventually ended up working for Fox News in 2008. At first female news reporters were apprehensive to think what could he do as he was the only male makeup artist there, but boy were they in for a shock! He always dished out his signature ‘pretty elegant looks’ and thus was given the chance of making up Kim Kardashian for the first time ever. Her reputation didn’t bother Mario as he honestly didn’t know who she was. Only that she was a TV star and was on some kind of reality show. Nine years on, Mario Dedivanovic is a household name and a force to be reckoned with being Kim Kardashian’s go-to guy. He was her best-kept secret for making her up before ascending the many red-carpet events. Although his job is a celebrity makeup artist, being the winner of the 2017 Celebrity Makeup Artist of the Year Award at the American Influencer Awards last year, however, his true passion is teaching his Masterclass. Merely starting off with an intimate class of 20, his classes have now boomed to a massive attendance in the thousands, but this doesn’t faze him as he loves collaborating all three of his passions; art, beauty and teaching.
Patrick Ta is the ultimate self-taught celebrity makeup artist with his runway and red carpet looks. Originally wanting to move to Arizona to open up a tanning salon, fate stirred him the other direction when he took the plunge to move to Los Angeles instead and worked as a freelance makeup artist for MAC Cosmetics. With that, he learned so much about makeup and grew in the ranks and so did his following. Virtually unknown but through hard work and dedication with his Instagram page titled Patrick Ta, international leggy model Joan Smalls direct messaged him on Insta and with her he has learnt that is best to go in lighter and with a lighter hand at that. Now with a following of 869,000 followers on his Instagram page, Mr Ta does admit that before having an extensive resume with big headlining names of the fashion and movie world like the Hadid sisters, Olivia Munn, Jenna Dewan, Hailey Baldwin and whoever you can name, he was quite heavy handed with some of the looks he has served up. With the guide of Joan and her model friends, they preferred a lighter look which is what he serves up to this day. Fresh and clean makeup looks that either accentuate or focus the eyes or the lips. He believes that perfect makeup should start with a perfect base to work with, so when luxurious skin care brand La Mer approached him to be an ambassador for them he jumped on board for that great opportunity. So for Patrick, being at the right place at the right time and with hard work all pays off immensely.
Makeup by Ariel
Ariel Tejada may not be a household name just yet, but he is certainly making a name for himself in Hollywood. Being straight up bffls (best friend for life) with Kylie Jenner which they met in a very unconventional way. She stumbled upon his Instagram page by accident and loved his flair on makeup artistry so much that she direct messaged him via Instagram in 2015, yup you heard that right, she texted him. And since then he has had her, as well as her family and inner circle of friends, as a part of his clientele. Other celebrities added to this lineup are Pretty Little Liars star Shay Mitchell where they would shop and play with makeup together on her YouTube channel. Another celebrity he has met through Instagram is, of course, the Iranian darling of them all Lilly Ghalichi. He delivers very sultry and seductive looks that define the eyes and serve up kissable pouty lips. In an interview with Yahoo Beauty, he has said, “If there is one thing that has helped me the most, it’s Instagram. Posting your work and being consistent with your work is important!” and despite being softly spoken and being only 22 years of age, he is taking the world by storm and it is only up and up for him. And lucky for us Sydneysiders, he will be teaching his own Makeup Masterclass in Sydney in March 2018.
I can’t help but have a little crush on YouTuber and Chicago based Makeup Artist to the stars, Alex Faction. I think it has something to do with his chiselled bone structure and smouldering looks. But with his sexalicious looks comes his infectious, giggly and goofy personality. A-list celebs he has painted include Lilly Ghalichi, Eden Sassoon, Chris Brown and the one and only Jennifer Lopez. Alex has made a name for himself and is known as a beautiful and modest beauty guru within the YouTube beauty community making guests appearances at Beautycon, Imats, the NYX Awards show and other beauty conventions. And when he isn’t jet-setting across the globe, he is uploading creepy (but not gory) Halloween looks on his YouTube channel to which he also adds in collaborations with fellow YouTuber Jordan Hanz, makeup hauls, tips and tricks on how to get flawless skin with makeup. He has also created his own line of false eyelashes title Alex Faction Lashes. His following is at 273,000 and grows on the daily.
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