Men’s Skincare: The New Daily Routine

men's skincare
January 20, 2020

Rachael Grant

Men’s skincare used to be simple and easy. The market space was filled with a few famous brands that had, more or less, products with an identical purpose. This kept men’s grooming and skincare uniform and to the basics. For customers with specific needs and taste, the offer was limited. They had to resort to the minimal care available or borrow creams, moisturisers, and lotions from family or women’s skincare lines. 

Design a Men’s Skincare Routine That’s Right for You

Since men’s needs for appropriate skincare have been adequately recognised, we have witnessed a major boost in men’s skincare products available. For many men, though, along with the abundance, comes the confusion. Many questions have arisen as it was no longer enough to keep skincare simple or non-existing. It was time to create a new skincare routine that works for each man individually. 

What exactly should a man choose when caring for his skin on the face, the scalp, and the body? Are they all the same products? which would be nice and practical, or do they need to buy them separately? And it is not all about the face or body skin types: thanks to the barber culture and facial hair trends, men have been encouraged to pamper themselves quite differently than women. 

Therefore, secretly stealing your girlfriend’s body lotion may work in the short term, but not if you are looking for the perfect product that will stand the test of time. That is unless it’s something like an algae mask you can both use (even with facial hair)! Here is what you need to consider to revamp a personal daily routine:

1. Decide On Your Skin Type.

Do you have normal, oily, dry, or sensitive skin? Are there any specific issues, such as acne or eczema? Normal skin tends to stay free of shine throughout the day, rarely develops acne or makes you scratch yourself due to being overly dry. Dry and sensitive skin feels tight all over, especially without moisturising. Combination skin typically has an oily T-zone which is placed in the middle of the face with the vertical bar of the “T” coming across the nose. 

Age is also a factor, so if you’ve left your skin wear out without properly taking care of it, it will require age-related men’s skincare. Allergies are crucial – if you have any, read product descriptions before you make your skincare choice. The next logical step is to choose a skincare line that matches your skin type. 

2. Skin Problems? Tackle Them!

No amount of skincare will match your skin needs unless you take care of any underlying issues that may need medical attention. Acne conditions, for example, can be drastically improved by using anti-acne products with antibacterial properties, for example, retinoids or salicylic acid. But to tackle them to the core, you may need to use topical antibiotic creams suggested by your dermatologist. You may even need to take antibiotic pills to prevent issues from coming back. You also have the option to try a professional facial. An expert can work wonders with the use of their special techniques and professional products. 

The list of common men’s skin problems is long, including razor burn that needs gentle shaving gels, sunburn, under-eye circles, skin rashes, and eczema, some of which will go away by applying cosmetics. However, if the issue perseveres, consider asking for doctor’s assistance. Your dermatologist will tell you how to use medical products. As a general rule, apply on clean skin, and typically only on affected areas. Be careful with the skin around the eyes as it is much thinner than the rest of the face.

3. Develop A Men’s Skincare Routine You’ll Actually Follow.

Don’t overcomplicate things on a daily basis by applying more products that you have fingers on your hand. Keep it to a maximum of three or four products. If you’ve been negligent for too long, start by practising a simple yet consistent routine:

Exfoliate. A gentle scrub will suit normal, dry and sensitive skin. You can use coarser scrubs for the body or remove excess cells from oily or combination skin on the face. Don’t over-exfoliate if you have sensitive skin. Use the scrub once or twice per week. Combined men’s skincare exfoliators and washes can be used daily as they tend to be foamy, softer, and not as dense as exfoliate-only products. 

Cleanse. If you are using one product to exfoliate and cleanse, your new daily routine may consist of only two steps. For a more dedicated routine, exfoliate first, and use a separate cleanser or washing foam afterwards. This helps to remove any residues or dead skin cells and prepare your deeply cleansed skin for the next step.

Moisturise. Unless otherwise stated, moisturisers and facial creams are applied on dry skin or only slightly damp skin that has most of the moisture removed. It’s recommended to use a towel made from natural fibres for the most effective results.  The routine will vary for men who don’t wear beards and vice versa. 

Beards require nourishing beard oils or pomades which are absorbed by the skin and at the same time take care of the facial hair. If you shave, apply after-shave balms that will protect and nourish the skin. If you have sensitive skin, choose natural men’s skincare or organic lines, which won’t adversely affect your skin or worsen the condition altogether.      

4. Groom And Nourish Facial Hair.

Beards and moustache eliminate constant shaving out of your daily routine. But that doesn’t mean that you should miss on essential skincare steps, too. This can range from using beard products to just general maintenance like trimming and shaving. Some men also think that because you have facial hair that you can’t use many skincare products. In fact, certain ranges are safe to use and won’t remove any hair! Our recommendation would be the Casmara Purifying Mask. It’s best suited for those with oily skin types, as it’s targeted to remove sebum! It will help to offer you shine control, while also helping to reduce dark circles. 

On the contrary, depending on the type of beard you carry, you will need to apply adequate care, which sometimes means becoming your own barber and learning basic beard trimming. Regular beard trimming significantly transforms your overall looks, making you look polished. Owning a personal trimmer or clipper helps to complete those trims on your own as a part of your daily skincare routine. 

5. Focus On Specific Needs.

Lastly, no two men are alike, though not too many will admit that they have specific men’s skincare needs. Many need help with waxing, for instance, and manscaping is a common reason for visiting a beauty professional. 

Melasma or skin decolouration, which causes brown patches due to sun exposure, as well as rosacea or red skin with visible blood vessels are two common issues that you may want to address with targeted products. Besides medical care, melasma requires religiously applying sun protection, while both melasma and rosacea can be covered with concealers or tainted creams for a natural feel of clean skin.

We have focused mostly on the face because that’s the part that most customers want advice on. But the body and hair care should also be a part of the daily routine, asking for you to be innovative and make smart choices where you can use the same facial and body wash under the shower. Fragrances and deodorants used to be an inescapable part of conventional men’s skincare and they remain to be so.  And if you are among those men that make beauty salon and barber visits a lifestyle standard, well done! You are one step ahead in avoiding more serious issues while being up-to-date with contemporary men’s skincare and grooming. 

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