Purple Hair Colour

Purple Hair Colour & Dyes

From rich, deep shades to soft lavender, purple hair stands out. It is also one of the more versatile fashion colours, with shades that suit a wide range of skin tones and base colours. Purple fades gracefully, softening into a pastel rather than a muddy or off-tone colour, which makes it more forgiving than blue or green.

This collection brings together semi-permanent purple dyes that deposit colour onto the hair's surface rather than lifting it. There is no mixing and no developer, and the colour fades gradually rather than growing out.


Purple Haie Maintenance

  • Use a colour shampoo. These formulas help purple last longer, and sulphate free shampoo is gentler again.

  • Apply a colour conditioner. Refresh your purple between dye sessions. A purple pigmented conditioner adds colour and moisture at the same time. This is especially important for pastel shades, which fade the fastest.

  • Avoid chlorine and salt water. Both can strip colour and leave purple looking dull. Wet your hair with fresh water before swimming and apply a leave-in conditioner as a barrier.

  • Top up with semi-permanent dye between full colour sessions. Mix a small amount of purple dye into your conditioner for a custom colour boost that keeps your shade fresh without a full reapplication.

  • Avoid direct sunlight for long periods. UV rays fade purple faster than most colours. Wear a hat or use a UV-protectant spray on sunny days.


What Professional Purple Gives You?

Professional semi-permanent purple carries higher-quality pigments, so it goes on more evenly from root to tip and holds its intensity longer. When it does fade, it softens to a flattering pastel rather than turning patchy, muddy, or washed out. The formulas are also less drying, so hair holds up better through repeated applications.

At AMR, we stock professional brands Adore and Matrix, giving you direct access to salon-calibre colour. Whether you are applying a fresh coat or maintaining your current look, you will find what you need for a clean finish. We ship Australia-wide, and bulk hair care products are available for salons.


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Your Questions Answered

Should I use purple shampoo for purple hair?

No. Purple shampoo for blonde hair is a toning product, made for blonde, silver, and grey hair. It cancels out yellow and brassy tones, keeping cool blondes bright. It does not deposit purple colour onto the hair.

For purple hair, you need a purple semi-permanent dye or a colour-depositing conditioner to refresh and maintain the shade. It is a common mix-up, and the two serve different purposes.

Can I put purple dye over my natural brown hair?

Yes, but the result will be a tint rather than a vibrant purple. On dark hair, purple adds a subtle sheen, especially in sunlight. For a more noticeable colour, lighten your hair first with hair bleach and the right peroxides and developers. Purple Black is the shade most likely to read on a dark base, since it carries black undertones.

How long does purple hair colour last, and when should I reapply?

It depends on the shade and how often you wash. The Matrix shades hold up to 20 washes when treated with care, while pastels like Lavender and Soft Lavender fade fastest and want topping up sooner. On darker hair, purple lingers longer as a tint rather than a true colour. Wash less often and use cool water to stretch the time between sessions, and rather than a full reapplication each time, mix a little dye into your conditioner to lift the tone back up. Reapply properly once the colour has genuinely dropped.