Ethan Thomas Pigment AF 180ml

Ethan Thomas Pigment AF 180ml

Overview

Ethan Thomas Pigment AF 180ml is a semi-permanent direct colour range for vivid creative colour work on pre-lightened hair. It is designed for clients who want high-impact fashion shades without peroxide, ammonia, or ethyl alcohol in the colour step. The formula deposits pigment while helping the hair feel conditioned through the service, making it suitable for salon colour maintenance, creative refreshes, and confident at-home colour users following professional advice.

Key Features

• Semi-permanent direct colour for vivid fashion shade results.
• Vegan and cruelty-free formula.
• No peroxide, no ammonia, and no ethyl alcohol in the colour formula.
• Made for pre-lightened hair, with best results on a level 8-10 base.
• Hydrating, conditioning feel while colour is deposited.
• Suitable for bright, pastel, deep, red, pink, purple, blue, green, yellow, turquoise, and silver-grey colour directions, depending on the selected variant.
• Does not lift natural colour and is not designed for grey coverage.

How To Use

• Start with hair that has been lightened to the level needed for the chosen shade outcome.
• Shampoo first and skip conditioner before application so the hair is clean and ready to receive pigment.
• Dry the hair fully before applying; damp hair can dilute the colour result.
• Wear gloves, protect the hairline and surrounding surfaces, then apply generously and evenly from roots to ends or through the selected sections.
• Process for 15-20 minutes, then rinse with cold water until the water runs clear.
• Condition after rinsing, then maintain vibrancy with cool washes and gentle colour-care products.

Suitable For

This range is suitable for salon colourists, creative colour clients, and experienced retail customers who understand that direct dyes depend heavily on the starting base, hair porosity, previous colour history, and processing conditions. It is best used on pre-lightened blonde to very light blonde hair when a bright or clearly visible fashion-colour result is required. Darker bases may only show a muted tint.

Professional Notes

• Always complete a patch test and strand test before full application, especially on sensitised, porous, or previously coloured hair.
• The final colour can shift warmer, cooler, lighter, or deeper depending on the base level and undertone.
• Highly pigmented direct dyes can stain skin, towels, clothing, basins, porous surfaces, and light-coloured tools.
• Record the selected shade, starting level, processing time, and maintenance advice for future colour services.
• For colour correction, lightening, or major tone changes, refer the service to a qualified colourist.

Specifications

• Brand: Ethan Thomas
• Range: Pigment AF
• Size: 180ml
• Product format: Semi-permanent direct colour
• Best-use base level: Pre-lightened level 8-10 hair
• Coverage profile: Fashion colour deposit; not grey coverage
• Formula position: Vegan, cruelty-free, no peroxide, no ammonia, no ethyl alcohol